Marketing Objectives of Tesco - Essay Example

. I managed to carry out situational analysis for Tesco by exploring its microenvironment and the macro environment using various techniques and models such as PEST analysis, SWOT analysis, and Porter’s five forces model. The study has enabled me to understand well Porter’s five forces including the threat of substitutes, new market entrants threats, buyer's bargaining power, supplier's power of bargain, and market rivalry. By analyzing the five forces, I have come to understand how they influence a company’s competitive advantage and why they are important in the marketing plans.  

This has equipped me with knowledge on product-related decisions, pricing decisions and has enabled me to learn different distributive decisions as well as promotional decisions. I have been able to learn and apply the various marketing concepts that we had covered in class and improve my critical thinking and analytical skills. I, therefore, consider the marketing plan as one big asset in the marketing course and an opportunity to apply the concepts learned in class.