Nobody downloaded yet

International Marketing - Essay Example

Comments (1) Cite this document
This research will begin with the statement that there is a large extent of attraction of developed markets for such brands of emerging markets. The paper then analyses the reasons behind the attraction of developed markets for the brands of emerging markets as well as emerging countries…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.9% of users find it useful
International Marketing
Read TextPreview

Extract of sample
"International Marketing"

Download file to see previous pages This essay discusses that successful saturated penetration of a brand in the domestic market always motivates the brand to look forward to the international market. Current picture of global market shows two types of international expansion of successful domestic brands of any country in the World. Marketers from developed countries are looking forward to the emerging markets like India, China, South Korea, South Africa etc and seeking opportunities to expand their business operation there. Brands from emerging markets are trying to step forward to the developed countries like USA, Japan etc to start their business operation there. If we take the example of well known brands such as Samsung and LG, they started business in emerging market and successfully penetrated on the domestic market of South Korea and after that diversified globally in to the developed market like USA and as well as emerging markets like India and China. Indian successful brands like Tata, Bharti Airtel, Lenevo, and Kohinur have achieved some level of success in the global market specially developed markets. Globalisation of any country has opened the door for the domestic Players to diversify in the foreign market and welcome the foreign players to start operation in that country. Earlier, the production giants of developed countries started diversification in the emerging markets of developing countries for low-cost skilled labour, low operation cost, and enough resources i.e. raw materials. US companies like General Electric started operation in China and Coca-Cola started in India and they became successful in these emerging market. Similarly, the evidence of reverse case also there like Tata Steel diversified to Europe and acquired Corus, the so called leading steel giant (Breslin, 2003, p.13-18). Market Selection vs. Market Attractiveness There are plenty of theory and model to analyse the international market selection. Market attractiveness is a measurement scale which qualitatively measures a market for the demand of a particular product or brand. It always catalyses the market selection process towards a global market. Mostly applicable and effective theory of market selection is PESTLE analysis. It says that business environment of any country depends upon its six major components. These are Political: It represents how the government represents the economy and a certain business i.e. the way of representing and the extent. Political factor of a country represented by certain areas like taxation policy, labour law, trade restrictions, tariffs and govt. stability. So, market attractiveness towards foreign investors will be high if the entire areas of political environment are business-friendly. Economical: Economical factors are influenced and comprised by the economy of a country, and the World economy. These ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“International Marketing Essay Example | Topics and Well Written Essays - 2500 words”, n.d.)
Retrieved from
(International Marketing Essay Example | Topics and Well Written Essays - 2500 Words)
“International Marketing Essay Example | Topics and Well Written Essays - 2500 Words”, n.d.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
haileeparisian added comment 2 months ago
Student rated this paper as
I had an issue with a essay types of works. All until I came across this website and this particular document. Even though "International Marketing" is far from my studies, the structure is so great that I use it all the time as an example for my own works.
International Marketing opportunity to diversify when they decide to break down most of their operations and having both internal and external ways to operate. Q. 2. The main advantages of licensing as a market entry strategy according to Cateora, Gilly and Graham (2011) include: provision of supplementary profitability with an early diminutive investment, brand recognition, provision of a way of circumnavigating extra charges, attractive return-on-investment rates and finally low implementation costs. The main disadvantages of licensing include: competition, inadequate participation resulting to lack of control and the likelihood of loss in returns. Examples of companies that use licensing as their market entry...
4 Pages(1000 words)Essay
International marketing
...? International Marketing Introduction Mulberry is a fashion based organisation that is founded in England in the year 1971. The company is known forits leather products with specialisation in women handbags. Roger Saul is the founder of the company who opened up a firm in Chilcompton in England. Mulberry depicts a British lifestyle brand that produces pilferer bags made of leather, binocular bags and dispatch bags. It provides products of a variety of range including women’s wear, menswear and footwear. The company has got it name in the London Stock Exchange by the name of MUL. It provides the facility of discounts at Mulberry shops to its shareholders who own the 500 shares with the company (Morley 2011). The...
12 Pages(3000 words)Essay
International Marketing
...………………………………………………………………………….xxxxxx …………………………………………………………………….xxxxxx …………………………………………………………………………xxxxx ………………………………………………………………………..xxxxx @2012 International marketing It deals with marketing companies and organizations across the national boarders. It is a strategy that applies techniques in use in the home country to other countries abroad. International marketing ensures diversification of markets, market growth and economies of scale for companies that involve themselves in this kind of marketing. It also ensures that companies market their products abroad to avoid oversaturation of domestic...
12 Pages(3000 words)Essay
International marketing
...?Table of Contents Table of Contents Introduction 2 Importance of Information for Marketing 2 IT and Its advancement 6 Effects of IT on International Marketing 8 Factors Moderating the Effect of IT on International Marketing 9 Globalisation 9 Changing Market Attributes in International Realm 10 Rate of Technology Advancement and Diversity 10 IT Revolutionised the Marketing Conduct across Borders 11 Marketing in International Domain 11 Cost Efficacy 12 Transparency and Evaluation of Global Performance 12 Benefit to Consumers/Customers 13 International Marketing, IT and Global Brands 13 Relationships with Global Customers 14 Conclusions and Recommendations 15 References 17 Introduction This assignment paper is based on international marketing... . The...
14 Pages(3500 words)Essay
International marketing
...?INTERNATIONAL MARKETING STRATEGY International Market Selection & Entry With every firm planning to go global given the competitiveness in the global markets, it is critical for firms to plan foreign market entry strategies which will make such firms explore foreign based customers and remain competitive over time. At the heart of international strategy lies selection of foreign market and the entry models which are appropriate for the desired market (Ellis, 2010, p.450). A comprehensive and exhaustive analysis of the market plus the entry mechanisms are essential for any firms planning to venture into foreign market if the corporation would want to remain in operation and break-even. Similarly, the increase in the competitiveness nature... of...
4 Pages(1000 words)Essay
International Marketing
...Part Market selection and environmental analysis Introduction. Highland Spring ltd is one of the largest suppliers of bottled water in the UK and other 50 markets around the world. The Blackford based soft drink giant has a number of brands such as Still, Sparkling and Water Media. The company is currently serving a number of international markets but there is potential for more business especially on the international scene. As Solomon (1994) noted, going international presents an opportunity for a company to increase profitability and diversify risk. International market chosen. Dubai (United Arab Emirates) As...
12 Pages(3000 words)Essay
International Marketing
...International marketing Grade: (11, 05, 2009) Introduction Parallel imports or the grey market impacts to both the manufacturers and distributors in the market in various ways. Given that the parallel products gets sold at a premium price and at the same time also competes with genuine products in the same market , this could act as a demoralizing practice, in addition to encroaching in on the market share of the existing distributors and consequently, eating on their profits. Still, there is a possibility of containing the grey market, through the implementation of both formal and informal process to the various players in the...
4 Pages(1000 words)Essay
International Marketing
...Cultural aspects of International Marketing Table of contents Introduction 3 2. The Evolution of International Marketing 4 3. Global marketing vs. International Marketing : 5 4. Culture : 6 a. Cultural Adaptation : 7 b. International Expansion : 9 c. Theoretical Foundation – Culture : 10 5.  Advertising and Culture : 13 6.  Branding and Culture : 14 7.  Conclusion : 15 8. References : 16 Introduction “Business has only two functions - marketing and innovation - Kundera, (marketing quotes, 2006) The innovation of product must be complemented by...
14 Pages(3500 words)Essay
International Marketing
...International Marketing Table of Contents Planning for international marketing 3 Cultural and social environment 3 Modifying products for overseas market 3 International pricing for profit 4 Effective distribution overseas 4 Promotion in international marketing 4 Planning for international marketing Planning is very important whenever an organization decides to expand its business in the international market. As far as eBay is concerned it has rapidly expanded its business in the global market over the last few years. eBay has its...
2 Pages(500 words)Essay
International marketing
...International Marketing Table of Contents The Concepts of International Marketing 3 Theories of International Marketing 4 Characteristics of International Markets 5 International Marketing Environment 6 Concepts Relevant to International Marketing 6 Marketing Standardisation and Control 6 The Importance of an Identity that is Local 7 Negotiating the Conditions which are Local 7 Taking help from a Strategic Partner 8 Pricing Strategy 8 Application of International Marketing Theories and Concepts by...
5 Pages(1250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic International Marketing for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us