The research questions are organised into four variables to determine the attitudes of women towards online shopping. These questions are (1) perceived usefulness, (2) perceived ease of use, (3) shopping motivation, and (4) shopping orientations. …
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This essay discusses that women are traditionally responsible for household shopping. And according to several studies, shopping is a task more preferred by women and they express more favourable attitudes towards catalogue shopping and ‘brick-and-mortar’ store than men. Nevertheless, the innovative shopping medium presented by the Internet has been discovered to lead to an unusual, if not reverse, buying behaviour between women and men. Even though some studies have discovered that there is no significant disparity between non-shoppers and online shoppers as regards to gender, males were discovered to buy more online than females. According to Alreck and Settle, the attitudes of men towards online shopping were roughly similar to or even more positive than females’ perceptions. The Internet was previously designed mostly for men and for a purposeful assessment intended for the product information and price comparison. In the recent decades online shopping has turned out to be more pleasant, with customer evaluations and testimonials and a richer array of products/services and online experience. This development has encouraged women, as well. Furthermore, it appears that most people no longer find any considerable shortcomings of online shopping. A decade ago people were in the habit of worrying about the safety or trustworthiness of making payments online and the guarantee of delivery. These issues are no longer a problem today, with innovative means like secure online money transfers and a record of encouraging experiences (Park & Stoel 2002). As stated by Khosrowpour (2004), the progress of online shopping is distinguished by the finding that people have been allotting much more time for online activities since 1998. In general, there are dissimilarities between the buying behaviour of men and women. Women would prefer, more than men, to look for relevant information on products/services and to be encouraged; this is the same behaviour observed in traditional shopping. Men would prefer to decide quickly. It is the shopping
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Mobile commerce is the combination of internet and mobile phones which optimizes consumer convenience while making it possible for a wider audience to gain from this development. The success of m-com depends to a large extent on adoption of technology. While the Asian countries have surged ahead in m-com applications, many Western countries lag behind.
1-2; Hsu and Bayarsaikhan, 2012, p. 167). Specifically, internet has been used in among other means the aid to trade and shopping. From the ‘Nielsen Global Consumer Report June 2010’, online trading practices has had a great influence on shopping for goods and services (The Nielsen Company, 2010, p.
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The entire study discusses the various factors like Trust in online shopping, Consumer rights and security, Intentions in online shopping, Culture, personal values, Family and friend’s reference regarding online shopping etc. which actually affects the consumer’s perspective and action towards online shopping.
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This paper is being carried out to determine the factors that influence customers toward online shopping websites optimized to achieve the marketer's aims and provide benefits for the retailer; to identify more of British consumers’ attitudes toward online shopping in the frame of e-marketing and how that confidence is derived; to investigate how the demographics and social issues play roles in customer trust.
Quantitative and qualitative research approaches were used for primary data gathering. Based on the outcomes of the research, university students had strong utilitarian and hedonic orientations towards online shopping. Moreover, it was found that they agreed with the benefits of online shopping which include convenience, wide selection, fun, and effectiveness of the homepage.
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