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Behaviors of Internet Shopping - Research Paper Example

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The purpose of this research paper is to integrate the varied research information together and draw coherent linkages to how consumer thoughts, attitudes, and motivational behavior affect online buying, thus building a broader framework of analysis in which to build upon. …
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Behaviors of Internet Shopping
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Download file to see previous pages By identifying these factors and variables, new strategies can be formulated and both consumer and supplier can gain knowledge and understanding of behaviors which exist. 
The Internet has been accessible to the public for over twenty years. It came upon the scene and has exploded in popularity like few things have ever done in the history of the world. Since the introduction of the World Wide Web, the interest in the value of commerce and individuals has been growing. Skeptical at first, online consumerism has steadily increased and along with it has come some positive and negative behaviors. The purpose of this research is to understand the motivation for online consumerism.
Online consumer behavior, according to Delia Vazquez and Xingang XU (2009), is affected by three main things: “attitudes towards online shopping, motivations, such as price, convenience and hedonic motivations, and online information search”. If a person is positive about the experience of shopping on the Internet then that attitude will affect the outcome of purchasing online. Also, online consumers feel more in control when they can search with relative ease, prices, and special offers. This price comparison is in itself, a great motivational tool. The fact that more information is available online concerning products also allows the consumer to feel that better information, will lead to better decision making on their part. 
The internet has facilitated information search for consumers. It is now a powerful medium which enables consumers to search, inspect, and in many cases procure a sample and then make online purchases.  This ability has transformed the social and spatial aspects of shopping for many consumers.  Because of the huge amount of data and information available, consumers can now compare prices, check availability, and ascertain the value of the product. ...Download file to see next pagesRead More
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