Download file to see previous pages...
This often involves computer systems, mobile phones, among other devices that can connect to the internet. It also involves stores and sellers that operate online. Even though the online shopping process appears to be simple, potential online buyers must be careful to consider their environment while undertaking their shopping over the internet. This involves evaluation of, and high level of sensitivity to the online environment that involves risks. These consequently define appropriate practices to ensure a safe online shopping (Get, n.d.).
Online shopping ventures are for instance full of fraudulent activities that aim at getting a customer’s money without the intended delivery. Hackers particularly exist who intercept communication and misguide consumers into making payments to wrong accounts, or establish websites through which the potential customers can unknowingly make payments to wrong destinations. The result is single way transaction in which the fraudster receives payments but the potential customer does not obtain the desired products. There also exist fake websites that do not actually offer products as they claim to. They however disseminate false information on their location, communication links and inventory that may not really exist. A buyer therefore looses advanced payments to such cheats. Another threat to online shopping is in delivery of products that do not match the expected descriptions. While a consumer can have the situation corrected if such deliveries are not intentional, intentional false delivery results into losses because the alleged seller will never make the right delivery after receiving the targeted money (Get, n.d.).
Safe shopping is however defined by a number of characteristics. A potential buyer should conduct a thorough search on alleged online sellers before initiating a transaction. Such a search should determine existence and validity the seller’s address and phone contacts for
...Download file to see next pagesRead More
Indeed, Facebook is a very effective marketing communication strategy that can be used to improve the operations of the company if properly harnessed. However, Future Shop is experiencing communication problems with potential customers on Facebook due to its centralization strategy on communication.
The main reason why functional areas in an organization exist is because there is need for efficiency. Key functions in many established companies include human resource, customer care and the accounting department. The top shop business Top shop is a lady’s shop with trendy outfits.
But these functional features do not entirely account for the differences between the traditional and online shoppers in terms of purchasing or consumption behaviour. This issue involves more profound factors that concern shoppers’ emotional, cultural, and personal attributes.
How does online shoppers’ behaviour differ from traditional shoppers? Table of Contents Investigative report 4 Abstract 4 Introduction 5 Literature review 5 Difference between online and traditional shopping 5 Things to be considered in traditional and online shopping 9 Store attributes 10 Building of loyalty to online stores 15 Managerial implications 17 Answering to question 20 Rationale of businesses to connect to internet 20 Integrated internet marketing strategy 21 Idea behind supporting internet retailing 21 Conclusion 22 Reflective report 24 Log book 24 Initial review 24 On-going review 24 End of module review 25 Incidents occurred 26 Aspect for development 27 References 28 Glossary
Ethical Claims of Body Shop. Body Shop is the World’s second largest company that manufactures and markets beauty products. This report deals with a brief discussion on ethics and corporate social responsibility of the company. This study provides detailed analysis about how the company is related to human behaviour and how it can implement the policies of ethics and social responsibility.
With increasing popularity and penetration of digital technology and the internet, many firms have established online retail outlets where they sell directly to their clients. Online shopping has gained popularity and is increasingly being adopted as a better shopping alternative by many people throughout the world.
This essay will first of all analyze the characteristics of Starbucks and then the various activities that take place in the shop from the time that a customer enters the shop till he leaves. After that the criticisms against the service will be discussed and recommendations will be presented as to how the service can be improved.
eve that “Relationship marketing provides a strong link in the supply chain through the continuously evolving process of creation, development and sustaining the exchanges of relationships” (Gummeson 2008, p. 329).
It offers something extra in addition to the regular
This database can be useful for futuristic evaluation of business and for launching promotions by figuring out the sales volume and regular customers.
This report describes the features and specifications of the database design formulated for a scenario