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Questionnaire design and analysis - Essay Example

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It is understood that students from EU countries are more likely to shop online because of highly competent internet security systems in EU countries. On the basis of this…

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Subject: Business
Type: Essay
Level: Undergraduate
Pages: 2 (500 words)
Downloads: 3
Author: toreydare

Extract of sample "Questionnaire design and analysis"

Questionnaire design and analysis Questionnaire design and analysis For this analysis paper, the use of internet for online shopping by EU and non-EU students is investigated. It is understood that students from EU countries are more likely to shop online because of highly competent internet security systems in EU countries. On the basis of this understanding the following research hypotheses are set to test out their validity at a confidence interval level of 95%. H0: EU students are not likely to shop online than non-EU students.

H1: EU students are more likely to shop online than non-EU students.The questionnaire was implemented containing two questions (1) Are you an EU citizen? and (2) In a typical month how often do you shop online?. The responses collected for these questions make up values for both independent variable i.e. EUCitizenship and dependent variable i.e. Frequency respectively. Since the comparison of shop frequency is between two groups that are EU students and non-EU students therefore Independent t-test has been performed using SPSS to obtain the following results:Group StatisticsAre you an EU citizen?NMeanStd. DeviationStd.

Error MeanIn a typical month how often do you shop online?0522.311.076.1491983.021.005.102The Group Statistics indicate that the mean value of online shopping frequency for non-EU students is 2.31 as compared to 3.02 for EU students. This implies that EU students carry out more transactions online than non-EU students. The dispersion of responses is high as suggested by high value of standard deviation (Curwin & Slater, 2008). Independent Samples TestLevenes Test for Equality of Variancest-test for Equality of MeansFSig.tdfSig. (2-tailed)Mean DifferenceStd.

Error Difference95% Confidence Interval of the DifferenceLowerUpperIn a typical month how often do you shop online?Equal variances assumed1.769.186-4.033148.000-.713.177-1.062-.363Equal variances not assumed-3.94898.065.000-.713.181-1.071-.355For comparison of means equal variances are assumed in both groups of EU and non-EU students as Sig value .186 is greater than .05 in the column of Levene’s Test for Equality of variances. The t-test for equality of means has p

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