We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Management research methods - Assignment Example

Comments (0) Cite this document
Final Assignment Briefing   This final assignment deals with the design and construction of an appropriate survey questionnaire to answer the research question: What factors motivate consumers to avail of internet shopping? Internet shopping is a marketing and distribution channel which makes use of online facilities…
Download full paperFile format: .doc, available for editing
Polish This Essay93.3% of users find it useful
Management research methods
Read TextPreview

Extract of sample
"Management research methods"

Download file to see previous pages However, from the point of view of the consumers, it is of vital concern that the personal motivations that prompt them to make better use of the internet as shopping venue be ascertained. While many, if not all, the products sold online are also available from brick and mortar stores and other conventional venues such as through the televised home shopping network, the motivations for customers to purchase online appears to be influenced by a special set of factors which pertains exclusively to the online technology. The individual must have a strong sense of confidence in trusting the system, because (1) he/she has not physically examined the product he/she is actually buying, only being able to view a product replica on his/her monitor or screen; (2) he/she is transacting with a business entity he/she only sees onscreen, and which may be located elsewhere on the globe. Without a physical store to go to, he or she may not know how to reach the vendor if his/her claim is unsatisfied; (3) the customer has to have his/her payment transmitted before delivery of the purchased item, thus sending the cash through electronic means is a leap of faith; and (4) release of the customer’s bank account or credit card number is a risky act which may be the source of identity fraud and electronic theft. These are significant issues to which high risks are attached, and savvy consumers will be usually cautious about engaging in these acts. It is therefore the result of strong motivational forces that consumers would agree to undertaking these risks in order to shop online. The survey conducted here therefore has the specific purpose of determining what the important factors are that influence an individual’s desire to purchase items online, despite the attendant risks. Design of the survey The survey is designed to be answered by respondents who have personally transacted a purchase over the internet. The respondents may be of any age, of either gender, and of any walk of life. The only disqualifying attribute is if the individual has not experienced purchasing something over the internet. In this sense, internet or online shopping includes all e-commerce facilities for retail customers online, from ordering merchandise from particular retailers, to buying something from other customers in online auctions such as the e-Bay site. The population thus includes everybody who has shopped online at least once. The size of the sample is ideally one that is representative; however, since internet shopping involves an indeterminate number of people, most likely running into the hundreds of thousands or millions with multiple transactions, then it is difficult to ascertain a representative number. The survey should therefore aim for a large number, and from observing the sample sizes shown in the different academic studies, a good number would be 250 to 350 respondents. It is also important to make sure that the locations surveyed represent as equally as possible all the area intended to be covered by the study. The sample selection method must ensure the highest chances of getting a representative sample, while ensuring that the intended respondents are reached and their existence and qualifications verified. Inasmuch as those who are qualified to respond to this survey are those who are exposed to and confident ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Management research methods Assignment Example | Topics and Well Written Essays - 2500 words”, n.d.)
Retrieved from https://studentshare.org/management/1396886-management-research-methods
(Management Research Methods Assignment Example | Topics and Well Written Essays - 2500 Words)
“Management Research Methods Assignment Example | Topics and Well Written Essays - 2500 Words”, n.d. https://studentshare.org/management/1396886-management-research-methods.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Understanding Business and Management Research Methods
The paper describes the increasing use of mixed methodology in business and management research. The authors stated that while conducting management inquiry a wide approach of methodology is used which is based on wide array of theoretical frames of business and management disciplines.
9 Pages(2250 words)Assignment
Business and Management Research methods
The research focused on identifying crucial media factors that influence consumer behavior on online shopping. The four key dimensions that were evaluated as impinging on online shopping behavior, vis-a-vis traditional shopping behavior are: “informativeness, convenience, customer service, and experiential uniqueness” (Shen, et.al, 2006, 3).
12 Pages(3000 words)Assignment
Management Research Methods
(500 words) The two main approaches to research are the quantitative and the qualitative approaches. Quantitative research, as the name implies, deals with the gathering, analysis and interpretation of data in numerical form, while qualitative research deals with all information that are not expressed in numbers.
6 Pages(1500 words)Essay
Management Research Methods
A literature review can be divided into 7 stages; they are selecting Research Question, selecting bibliographic database & other sources, choosing search items, applying practical screening criteria, applying methodological screening criteria, review and finally synthesizing the result (Fink, 2009, p.6-8).
8 Pages(2000 words)Assignment
Research Methods
Though businesses concepts may not be similar in every scenario, research papers undertake to evaluate how certain aspects influence certain decision making process in a specific area; it is upon the reader to make informed decisions based on the evidence provided in such research.
10 Pages(2500 words)Assignment
Research Methods in Management
This paper will review empirical processes of research design, collection, analyses and interpretation suitable for 21st century strategic business management. Firstly, reliability and validity of qualitative and quantitative methods will be presented. Secondly, data collection techniques will be discussed.
8 Pages(2000 words)Assignment
Management Research Methods
Marketing research and analysis involves two major types of analyzing the data, namely qualitative and quantitative research. Quantitative research involves analyzing data using numbers and statistical tools to answer a particular research
6 Pages(1500 words)Assignment
Understanding Business and Management Research Methods
The above article states correctly states the application of the textbook theories to the workplace, especially the retail marketing environment, is at odds with the academic
14 Pages(3500 words)Assignment
Understanding Business and Management Research Methods
An exhaustive literature review for choosing a location in the retail industry is presented along with evidence on the Analytic Hierarchy Process and the Analytic Network Process
13 Pages(3250 words)Assignment
Management research method
The study was purposed to investigate the availability of a significant effect on student’s achievement in relation to the individual learning styles. The
2 Pages(500 words)Assignment
Let us find you another Assignment on topic Management research methods for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us