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Online Consumer Behaviors and Factors Shaping Consumerism - Research Paper Example

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This research examines the behaviors, motivations, and attitudes of this new form of consumer entity. Online consumer behavior has been studied for over 20 years and will undoubtedly be the source of many future researches as internet consumerism expands on a daily basis…
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Online Consumer Behaviors and Factors Shaping Consumerism
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Download file to see previous pages It is evidently clear from the discussion that by identifying specific factors and variables of online consumerism, new strategies can be formulated and consumers, as well as suppliers, will gain thorough knowledge and understanding of online shopping behaviors. The purposes of this research paper are to integrate the research findings and to draw coherent linkages to how consumer thoughts, attitudes, and motivational behavior affect online buying, thus building a broader framework of future analysis on this topic. The Internet has been available and accessible to the public for over twenty years. Since the introduction of the World Wide Web, the interest in the value of commerce and individuals has been continuously growing. Skeptical at first, online consumerism has steadily increased, creating both positive and negative behaviors. The purpose of this research is to explore how individual behaviors affect online consumerism. According to Perner, consumer behavior is defined as “the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. By identifying the behaviors that support buying online and those that do not, businesses can increase their profits and gain the larger share of the market, as electronic trade may well out-step traditional buying in the not too distant future. ...Download file to see next pagesRead More
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