We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

The influence factors that affect to the Thai consumers' decision on online shopping - Dissertation Example

Comments (0)
THAI ONLINE SHOPPING DECISIONS Name: Institution: Course: Tutor: Date: 1.0 Introduction 1.1 Background information The invention and application of internet in shopping has particularly been pointed as a great revolution in trade and shopping (Singsangob, 2005, p…
Download full paper
The influence factors that affect to the Thai consumers decision on online shopping
Read TextPreview

Extract of sample
The influence factors that affect to the Thai consumers' decision on online shopping

Download file to see previous pages... 2). Customers are seen as kings in their own accord as their behaviors in purchases are dependent on the treatment given by sellers. Moreover customers preferences and needs influence the suppliers production practices in that suppliers would not supply the goods that have lower reception within the market and thus customers say proves supreme. The supremacy of the consumers is not only explained through the fact that it is through the ‘consumer’ that the producers remain in business and make their gains. As a king is special in how he is to be handled, a customers in a like manner requires proper treatment in order to sustain them. Online customers require treating well through good treatment in order to retain them for their own benefits or that of the suppliers. Despite the emergence and embrace of online trading avenues as discussed above, there are ongoing debates concerning the effectiveness of online practices as compared to the physical retail trade. The supporters of physical shopping reason that shopping from physical outlets is easy and entails little logistics as compared to the internet buying. Online shopping or trade is highly acknowledged from the spheres of debate that it provides a customer with an opportunity to access easily and exchange notes on various products in order to make informed decisions. Besides, time and resources are saved over the internet as one would access the items from the comfort of own office. Cultural orientation, proficiency in internet use as well as institutional frameworks would best explain the factors that influence personal decision to engage in online trade. This paper focuses critically on reasons and factors that influence the people of Thailand to engage in online trade through special attention on influencing factors such as level of literacy, awareness campaigns, cultural values as well as government policies. Besides, the experience in using online shopping means by the Thai people would be instrumental in influencing the current as well as future tendencies in shopping from internet. For instance, fast moving beauty products for the women or female genders may record better reception as compared to other products for the opposite gender. Much of the past studies that have addressed the topic of online shopping and factors that influence the decisions have confined much attention to the risks perceived while engaging in online purchasing habits. Emphases have been that the risks as identified all over the world go a long way in influencing the decisions as well as behaviors of consumers through online purchasing. However, a new dimension of looking to the online shopping is through considering the benefits that come with the practice. The world has increasingly been embracing technological advancement especially concerning internet use through diversified platforms such as through computer systems as well as through mobile telephones. This in effect has been claimed to have influence on perceptions of individuals concerning online business transactions. This study therefore focuses on and considers main factors of consumers’ decision on online shopping as regards to the people of Thailand. It will show the problem for applying the result to solve problem with Thailand’s online shopping system for improvement and development in the future. However, the question that will guide our study is ‘what influence factors affect the Thai consumers’ ...Download file to see next pagesRead More
Comments (0)
Click to create a comment or rate a document
A Comparative Analysis of Internet Banking in the United Kingdom and Thailand
A Comparative Analysis of Internet Banking in the United Kingdom and Thailand Faculty of Business, Environment & Society (BES) Master of Business Administration (MBA) Internet banking continues to present rapidly expanding customer numbers around the world because of the convenience offered to customers and a lower cost of service to banks.
61 Pages(15250 words)Dissertation
Womens Attitudes towards Online Shopping
The major weaknesses of this study are concentrated on the nature of its sample and research methodology. Still, the researcher hopes that this study will somehow contribute to the existing knowledge about women’s attitudes towards online shopping. This paper will help marketers and advertising agencies create more productive and beneficial online marketing techniques, approaches, and campaigns.
43 Pages(10750 words)Dissertation
The Internal and External Factors that Influence Impulse Buying
The Internal and External Factors that Influence Impulse Buying Abstract Studies into impulse buying have mainly focused on the existence of external and internal stimuli, neglecting the processes through which the stimuli influences impulsivity. Through developing appropriate psychosocial frameworks, the current study seeks to establish how the various external and internal stimuli influence impulse purchase behaviour.
24 Pages(6000 words)Dissertation
Investigation on the influence of the recession towards online shopping
Monroe, Sinclair, and Wachinger (2009) have discovered that retail has been affected quite severely in the European countries because of the economic crisis. As a result, many retailers have had to struggle in order to survive these financially unviable conditions.
20 Pages(5000 words)Dissertation
Corporate social responsibility influence consumers behavior
Data shall also be presented using graphs, charts, figures and tables as and when necessary. Due to the number of variables that are supposed to be presented, the quantitative presentation of each variable shall be followed right on with the discussions on it so that there will not have to be two separate sections in this chapter.
20 Pages(5000 words)Dissertation
A Research on the marketing strategies of Meritus Mandarin Hotel and its position in the tourism industry
methodology 16 4.3 Questionnaire design 16 4.4 Pre test 17 4.5 Sample size 18 4.6 Data collection 18 Chapter 5 Finding and Analysis 18 5.1 Demographic percentage analysis 19 5.2 Other Data analysis 19 5.2.1 Pie Chart analysis 19 5.2.2 Percentage analysis 21 5.3 Correlation analysis 21 5.4 Regression analysis 27 Chapter 6 Conclusion and recommendation 30 6.1 Conclusion 30 6.2 Recommendation 31 References 34 Appendix 37 Executive Summary The research paper was initiated to study with the motive of identifying and analyzing the various marketing strategies adopted by the Mandarin Orchard Singapore.
28 Pages(7000 words)Dissertation
Analysis of the Consumer Behaviour of University Students towards Online Shopping
Quantitative and qualitative research approaches were used for primary data gathering. Based on the outcomes of the research, university students had strong utilitarian and hedonic orientations towards online shopping. Moreover, it was found that they agreed with the benefits of online shopping which include convenience, wide selection, fun, and effectiveness of the homepage.
52 Pages(13000 words)Dissertation
Factors That Influence Companies' Choice Of Location
Globalisation has created a tougher global economic market (Suarez-Orozco and Qin-Hilliard 2004). As it enabled the free movement of goods, products, services, capital, investments, people, and ideas and influence the very structure of contemporary society, it demands that organisations identify and establish strategic approaches that will help the firm not only survive the tough global market, but also make its niche (Teece, Pisano and Shuen 1997; Stead and Stead 2008)
51 Pages(12750 words)Dissertation
Factors Influencing Online Shopping Behavior of the Consumers of Thailand

The entire study discusses the various factors like Trust in online shopping, Consumer rights and security, Intentions in online shopping, Culture, personal values, Family and friend’s reference regarding online shopping etc. which actually affects the consumer’s perspective and action towards online shopping.

2 Pages(500 words)Dissertation
The Motivational Factors That Affect Workers
Motivation is workforce element to business organization. Studies reveal that Michelin rated restaurants normally have a highly motivated workforce, and that is the reason as to why they are rated under the Michelin guide. This study is important because it analyses this aspect of motivation, in relation to Michelin rated restaurants.
39 Pages(9750 words)Dissertation
Let us find you another Dissertation on topic The influence factors that affect to the Thai consumers' decision on online shopping for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us