Nobody downloaded yet

Analysis of the Consumer Behaviour of University Students towards Online Shopping - Dissertation Example

Comments (0) Cite this document
Analysis of the Consumer Behaviour of University Students towards Online Shopping Abstract The study aimed to examine the online shopping orientations of university students and the benefits that they perceive from such online transactions. These factors were then studies in relation to their attitudes toward the online shopping process…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.6% of users find it useful
Analysis of the Consumer Behaviour of University Students towards Online Shopping
Read TextPreview

Extract of sample
"Analysis of the Consumer Behaviour of University Students towards Online Shopping"

Download file to see previous pages Only hedonic orientation and convenience were agreed upon by the sample of university students. Thus, these are the drivers of their continued patronage of online shopping. Generally, consumers are attracted by the convenience of online shopping since customers could purchase items without leaving their place. Moreover, canvassing online could be done more efficiently, which enables consumers to make better decisions by purchasing items at the lowest price available. However, security concerns have affected the intentions of consumers to conduct online transactions. Certain consumers would prefer to gather information about a product rather than purchasing it online. Recommendations were then presented based on the gathered outcomes. Chapter 1 Introduction 1.1. Background of the Study Electronic commerce is widely considered to be one of the most fundamental components of Internet usage. Online shopping has also been noted as third of the most popular activities conducted through the Internet, after web browsing and messaging. Online shopping has gained much considerable attention compared to common Internet activities, such as obtaining news or entertainment information (Foucault, and Scheufele 2002). In 2001, almost 50% of Internet users made their purchases through online shopping with which more than half of these reported that they typically purchase 1 to 10 online goods annually. Establishing efficient interactions between consumers and websites has become an important concern for companies who utilize electronic commerce as a means of increasing the reliability of their online transactions. Understanding the needs of consumers along with the factors that can influence their intentions, attitudes, and behaviours with regards to online shopping is of great importance to establish efficient transactions. It is most likely that consumers will interact with and make use of websites in various ways, thereby having various perceptions. For instance, Cheung and Lee (2003) pointed out that the unique characteristics of an individual can influence behaviour towards online shopping. Wu (2005) also asserted that the goals of consumers are strongly associated with their intentions of purchasing and revisiting of the website. Because consumer characteristics are essential and are used to describe the consumer, such as demographic characteristics (e.g. culture, gender, age), these will highly influence their behaviour and attitudes towards exchanging business through the Internet (Wolfinbarger and Gilly 2001). Specifically, Mohd Suki et al. (2006) reported that Internet shoppers in developing countries are often young, have received a high level of education, and are wealthy. In addition, distinct personalities among consumers strongly affect their perceptions of their own online shopping behaviours, particularly the utilitarian and hedonic orientations. Previous studies, such as that of Muylle, Moenaert, and Despontin (2004), have pointed out the advantages of online stores that are characterized by the thoughts and beliefs of consumers with regards to the possible offers of an online store, such as increased convenience and reliability. These perceived benefits have been shown to persuade individuals in making their purchases online, hence the need to understand as well the ways with which consumers ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Analysis of the Consumer Behaviour of University Students towards Dissertation”, n.d.)
Retrieved from https://studentshare.org/marketing/1427993-anaylsis-of-univerisity-studentsyie-consumer
(Analysis of the Consumer Behaviour of University Students towards Dissertation)
“Analysis of the Consumer Behaviour of University Students towards Dissertation”, n.d. https://studentshare.org/marketing/1427993-anaylsis-of-univerisity-studentsyie-consumer.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Consumer Attitude towards Mobile Commerce use in E-shopping: A UK Consumer Perspective
Mobile commerce is the combination of internet and mobile phones which optimizes consumer convenience while making it possible for a wider audience to gain from this development. The success of m-com depends to a large extent on adoption of technology. While the Asian countries have surged ahead in m-com applications, many Western countries lag behind.
63 Pages(15750 words)Dissertation
The influence factors that affect to the Thai consumers' decision on online shopping
1-2; Hsu and Bayarsaikhan, 2012, p. 167). Specifically, internet has been used in among other means the aid to trade and shopping. From the ‘Nielsen Global Consumer Report June 2010’, online trading practices has had a great influence on shopping for goods and services (The Nielsen Company, 2010, p.
17 Pages(4250 words)Dissertation
Consumer behavior of hk people towards ipad (tablets)
7 Research limitations 25 3.8 Summary 25 4.Findings and analysis 26 4.1 Personal information and demographic profile of the sampling unit 26 4.2 Recognition on tablet 27 4.3 Overall comments to tablet 30 4.4 Conation to tablet 31 4.5 Cross tabulation of data 32 4.6 Summary 36 5.Observations and conclusion 37 5.1 Observations and inferences 37 5.2 Conclusion 39 References 42 Appendix A 45 Appendix B 50 Abstract Technology products and services are driving markets in the present economic environment.
24 Pages(6000 words)Dissertation
The impacts of the recent recession on consumer behaviour with airline industry
Consumer behaviour is the activities which people undertake when obtaining, consuming and disposing of products and services (Blythe, 2008, p. 56). The fundamental basis of marketing should be that the customers are at the centre of everything the firm does.
26 Pages(6500 words)Dissertation
An empirical study of the differences in consumer behavior in an e-commerce environment compared to the traditional commerce
Brdicka (1999) asserts that “the first reference on the influence of modern technology on the social issues appeared in works of some sociologists in the late sixties of the 20th Century.” Today, it is clear what the influence of modern technology is on social issues.
35 Pages(8750 words)Dissertation
The consuming behaviours of university students purchasing smartphones
With increasing demand from the customers mobile phone companies are offering a wide variety of products. These products have a vast combination of features. Simultaneously, these companies also compete with one another in order to offer the product at the most reasonable price.
50 Pages(12500 words)Dissertation
Investigation on the influence of the recession towards online shopping
Monroe, Sinclair, and Wachinger (2009) have discovered that retail has been affected quite severely in the European countries because of the economic crisis. As a result, many retailers have had to struggle in order to survive these financially unviable conditions.
20 Pages(5000 words)Dissertation
Womens Attitudes towards Online Shopping
The major weaknesses of this study are concentrated on the nature of its sample and research methodology. Still, the researcher hopes that this study will somehow contribute to the existing knowledge about women’s attitudes towards online shopping. This paper will help marketers and advertising agencies create more productive and beneficial online marketing techniques, approaches, and campaigns.
43 Pages(10750 words)Dissertation
Impact of Brand Image on Consumer on Clothing Industry
Management Science happens to be a scholarly journal which publishes research papers on topics related to management, information technology, innovation, entrepreneurship and organization. Consumer buying behaviour is positively associated with the Business administration and Management Science pathway.
40 Pages(10000 words)Dissertation
The Consumer Behaviour of Latvian outbound tourists towards the online and offline travel booking method
Contrary to this, approximately 23% of the managers make use of online travel booking systems as an opportunity to embrace novelty, more agent options and mobility (Janda, Trocchia, & Gwinner, 2002). The strengths associated with traditional travel agency as opposed to online ravel booking can also be regarded as being complete travel packages, offer available information, personalized information, have certainty when it comes when it comes to preservation, provides guarantee in relation to the personal security of the consumers and ensure compensation for consumers in the event of any damages while accessing the travel services.
12 Pages(3000 words)Dissertation
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Dissertation on topic Analysis of the Consumer Behaviour of University Students towards Online Shopping for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us