CHAPTER ONE INTRODUCTION Background and Problem Statement The coming of technology continues to take center stage in almost every aspect of human endeavour. Today, it is virtually impossible to rule technology out of anything. Researchers even hold the view that technology even has effect on the human mind and how we function in general…
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One area of social concern that technology seem have gained much grounds today is business in general and marketing to be specific. When technology was ‘born’ at first, little did anyone think that it was going to grow beyond being used for office and secretarial purposes into becoming a tool for buying and selling: courtesy the internet! The internet has actually come to be an integrated invention that has coalesced the functions and activities of almost every major invention before it. To this effect, Leiner et al (2011) notes that “The Internet has revolutionized the computer and communications world like nothing before. The invention of the telegraph, telephone, radio, and computer set the stage for this unprecedented integration of capabilities.” Before the advent of the internet and even in its early days, general marketing trend of people was typically influenced by doing business with traditional stores. In those days, one came into contact with products and services because one traveled some distance. Again, one bargained for prices of goods and services by meeting the manager in person. Today, all such bureaucracies have changed because of a new phenomenon of marketing known as electronic shopping, simply referred to as e-shopping. With e-shopping, people just have to click the button of a mouse in the comfort of wherever they are and they get a list of as many products as they want. Again, technology has made it possible that one does not have to walk to a particular shop to get things bought and payments made. All these are done via the internet. And of course, the ease with which e-shopping comes has greatly affected consumer behaviour. According to the University of Delaware (2006), “buying Behavior is the decision processes and acts of people involved in buying and using products.” This research work is therefore dedicated to giving an empirical study of the differences in consumer behavior in an e-commerce environment compared to the "traditional" commerce. Specifically, consumer behaviour among students of a selected university shall be examined to ascertain the effects that the online shopping has had on their consumer behavior. To this effect, students buying behaviour on electronics shall be critically examined in relation to electronic shopping. Research Aim The primary aim of this research work is to find out whether consumers buy differently online as compared with traditional way of doing business. Then if they do, the researcher will be concerned with finding out factors that influence their decisions. Specific Objectives In other to achieve the broader research aim set above, the researcher has developed the following specific objectives. It is the hope of the researcher that the achievement of these specific objectives would lead to the achievement of the wider researcher aim. The specific objectives are as follows: 1. To explain what consumer behaviour is 2. To find out the different types of consumer behaviour 3. To explain what electronic business is in general and what electronic shopping is to be specific 4. To distinguish between factors that influence consumer behaviour with traditional businesses and factors that influence consumer behaviour with electronic business. 5. To discuss the role of electronic business/shopping in ensuring business growth 6. To find out the positive influence of e-shopping on consumer behavior
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Mobile commerce is the combination of internet and mobile phones which optimizes consumer convenience while making it possible for a wider audience to gain from this development. The success of m-com depends to a large extent on adoption of technology. While the Asian countries have surged ahead in m-com applications, many Western countries lag behind.
1.1. Overview of the Topic: The 21st century marketplace is radically different from what it used to be in the previous centuries. Today’s marketplace has been stormed by major and sometimes interlinking societal forces that have created new behaviours, new opportunities and new challenges.
to 2009-10 28 4.4 Trend in Retained Earning between 1996-97 and 2009-10 30 Chapter 5 – Conclusion and Recommendations 32 References 34 Organization for Economic Cooperation and Development. (1999). The Economic and Social Impact of Electronic Commerce: Preliminary Findings and Research Agenda.
base 35 1.9.3.Design Methods 36 1.9.4.Analysis of Construction 40 4.User Guide 46 5.Testing 47 1.10.Test Techniques and Methods 47 1.11.Test Plan 48 6.Evaluation 51 1.12.Stage Wise Evaluation 51 1.12.1.Evaluation of Analysis 51 1.12.2.Implementation Methodology 52 1.12.3.Testing 52 1.13.Problems and Modifications 53 1.14.Experiences 53 1.15.Future work 54 7.Bibliography 55 8.Appendix A – Class Diagram 59 9.Appendix B – Logical Data Model 60 1.
Almost, all the sectors including finance, retail and communication segments of businesses are enormously being affected by e-commerce activities. In other words, it can broadly be stated that e-commerce has dramatically changed the business modes by a significant level.
First and foremost, this study strives to attain a sufficient body of knowledge, based on exhaustive review of relevant literature concerning the relevant theoretical as well applied aspects of the consumer behavior, consumer perception, branding as process, the computer industry, cult branding, emotional branding and Apple’s performance as a brand.
According to Yi and Hwang, construction companies throughout the world are splintered primarily because of the involvement of several investors as well as phases in a particular project. It is due to this fragmentation that construction companies have been facing several well documented challenges regarding information communication and processing.
The author states that the field of e-commerce has been hit again by a significant development: m-commerce. With more than 20 percent of total online revenue coming from handheld gadgets, enterprises are now doubling their efforts in establishing mobile optimised e-stores and websites to serve clients on-the-go.
Postal services in Saudi Arabia are used now for sending and receiving of parcels and this has limited the services offered by most of the firms in the postal service industry. With the advancement of technology, different kinds of threats have been faced by firms in the postal service industry and therefore it has become imperative for these firms to modify their services to meet the changing needs of the consumers in Saudi Arabia.
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