E-Commerce Purchasing Behaviour - Assignment Example

The study indicates that databases are created as a means of providing links and procedures for the conduct of research and affairs in a given organisation and market in order to provide better and more predictable approaches and methods for data collection.

There are two main variables that define the repurchase choices and decisions of people who purchase products and services on line: online relationship quality and perceived website quality (Zhanga, Fang, Wei, Ramsey, & McColee, 2011). These two variables culminate in perceived vendor expertise that builds a perceived reputation on the minds of consumers. That makes them repeat customers and clients in the organization. On the other hand, the risk and uncertainty provide a rationale for purchase whilst the intrinsic motivation and extrinsic motivation of the purchase lays the impetus for utilitarian value that guides purchase (Chiu, Wang, Fang, & Huang, 2014).

In order to study consumer behaviour in e-commerce, some theorists identify that there are two main approaches to study and identify important factors that define the way consumer behaviour. The first is the theory of planned behaviour which relates to the actions and processes of previous e-commerce users (Del Bosque & Crespo, 2011). The second is the theory of technological acceptance which involves the new user who identifies the best approaches and systems that are used to guide the conduct of such persons (Del Bosque & Crespo, 2011).

It was identified that third party support and usefulness of systems as well as perceived behavioural control are important and vital elements for the motivation of beliefs and systems for the conduct of such purchases in online sales.