Advantages of E-commerce - Essay Example

Advantages of E-commerce Conducting business in the 21st century requires numerous things that include innovation and creativity. This is because modern consumers are demanding and satisfying is the most important step in increasing both sales and profits (Manzoor, 2010). As this paper will demonstrate, e-commerce remains the most viable option because it is cheaper and also eases communication for its customers. Electronic commerce or E-commerce is an effective way of conducting business because it involves the use of electronic media to sell goods and services.

It is often manifested in online platforms where customers can click the desired goods and services for immediate delivery. Therefore, it becomes advantageous to consumers and businesses based on numerous reasons. First, it saves time because consumers don’t stand in queues. In other words, it has convenience and increase efficiency for most enterprises (Kuballa, 2007). Additionally, comparison of commodity prices is easier when using e-commerce as opposed to other offline methods. As a result, a client selects the best prices when identifying an item.

Another advantage involves closeness to remotely located stores. Unlike offline platforms that are usually situated in different geographical areas, e-commerce is only a click away. It suggests customers from all parts of the country or a certain geographical region can access the goods and services without problems. On that account, it creates new markets that generate employment for individuals who are tech-savvy (Manzoor, 2010). Similarly, because e-commerce requires no physical store, it reduces the cost on overheads that often burdens most retailers.

Overall, it ensures all persons involved profit directly from the online sales. Lowering of prices online is equally an interesting advantage when dealing with e-commerce. It means there is availability for both deals and coupons that help the buyer. On the other hand, vendors usually find an opportunity for bidding businesses when using the electronic method. The website achieves that through listing of its crucial requirements online for mostly suppliers. Consequently, customers can buy and sell from one another by listing favorable sites as done by eBay.

com (Ratnasingam, 2003). Likewise, the consumer to consumer (C2C) mode of ecommerce has encouraged sales of digital products. Meanwhile, instantaneous purchasing is increased by electronic media especially with music and movie products through downloading. E-commerce gives the products the liberation of limitless shelf life. Therefore, different products are sold on websites that still appeal to customers found in numerous geographical areas. Ease of communication is equally a feasible manifestation of online platform of doing business.

Customers can readily send emails and messages with the hope of receiving a feedback. It implies businesses possess a superior form of customization through monitoring of customers behavior (Kuballa, 2007). Additionally, business could use cookies to predict customers’ preferred tastes and preferences with the intention of boosting sales and services. It, thus, is vital to adopt newer methods of e-commerce in accordance with emerging tastes and preferences. That suggests that websites must improve their platforms to increase online traffic and respond promptly to complaints and suggestions from customers (Ratnasingam, 2003).

Overall, the business must strike a balance at serving only the interests of its clients. ReferencesKuballa, J. (2007). Key factors of successful e-commerce - what HP can learn from Dell. Mason, OH: GRIN Verlag. Manzoor, A. (2010). E-Commerce. New York, NY: SAGE. Ratnasingam, P. (2003). Inter-organizational Trust for Business to Business E-commerce. Mason, OH: Idea Group Inc (IGI).