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E-Commerce and social commerce Purchasing Behaviour and what is the differences between them - Assignment Example

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Summary
This study aims to investigate the key differences between e-commerce and social commerce and further goes on to establish the purchasing behaviors of consumers in these sectors. An interest in this area has developed following globalization and the increase in use of technology…
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E-Commerce and social commerce Purchasing Behaviour and what is the differences between them

Download file to see previous pages... n of goods has become a key trend in business and manufacturers as well as retailers are either ordering on request or manufacturing on request and this can only be effective if there is fast communication between the two parties. This is when e-commerce and social commerce comes into play to facilitate service delivery for many business that are going digital. However, despite the availability of resources to enable many business transact through electronic means, many business are still lacking the knowledge to understand the difference between e-commerce and social commerce and how both affect the purchasing behavior of their potential clients. This paper is therefore, going to define the difference between the two and investigate on their consumer’s purchasing ...Download file to see next pagesRead More
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