Nobody downloaded yet

Consumer Behavior Involved in Obtaining, Consuming and Disposing of Products - Essay Example

Comments (0) Cite this document
Summary
The reporter states that the procedure that a consumer undertakes to choose or purchase and use a product or service is defined as the consumer behavior process. Moreover, consumer behavior is a very complex subject including many intricacies…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.4% of users find it useful
Consumer Behavior Involved in Obtaining, Consuming and Disposing of Products
Read TextPreview

Extract of sample "Consumer Behavior Involved in Obtaining, Consuming and Disposing of Products"

Download file to see previous pages Consumer behavior is a very complex subject including many intricacies. Consumer behavior has been defined by Engel, Blackwell and Miniard (1995) as:
Consumer behavior is those activities directly involved in obtaining, consuming and disposing of products and service including the decision processes that precede and follows these actions (Horner and Swarbrooke 1999).
The subject matter of consumer behavior is very interesting and fascinating but it is regarded difficult to research because many qualitative factors come in to play when a consumer is trying to make a purchase. The consumer behavior with respect to tourism is particularly interesting because it involves many emotional factors. People tend to spend extravagantly on holidays and much goes into contemplating and planning before making the actual choice of the holiday destination.
Holidays tend to provide the consumers with a chance to escape and revitalize their spirits. The holiday is decided after much contemplation because of the expenses, wide array of choices and their potential to be the highlight of the consumer’s whole year. It is a very high involvement purchase for the consumers especially when it involves a high proportion of income.
When the consumers are making their choice for a holiday, they are influenced by internal and external motivators and determinants in their decision-making processes. The correct measurement of these motivators and determinants can help determine the decision-making process of the consumers.
Consumers are affected by different motivators and determinants when they are making their choice of holidays and tourism. The experience of purchasing a holiday, for example, will be very different from the experience of purchasing an everyday food item in a supermarket. Tourism is defined as a short-term movement of people to places some distance from their normal place of residence to indulge in pleasurable activities. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Consumer Behavior Involved in Obtaining, Consuming and Disposing of Pr Essay, n.d.)
Consumer Behavior Involved in Obtaining, Consuming and Disposing of Pr Essay. Retrieved from https://studentshare.org/business/1735211-buyer-behaviour
(Consumer Behavior Involved in Obtaining, Consuming and Disposing of Pr Essay)
Consumer Behavior Involved in Obtaining, Consuming and Disposing of Pr Essay. https://studentshare.org/business/1735211-buyer-behaviour.
“Consumer Behavior Involved in Obtaining, Consuming and Disposing of Pr Essay”, n.d. https://studentshare.org/business/1735211-buyer-behaviour.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Consumer Behavior Involved in Obtaining, Consuming and Disposing of Products

Consumer behavior

..., attitudes, personality, age and lifestyle. Since consumers are the focus of marketers, hence consumer behavioural theories form the basis of marketing. It is important to understand what might influence a consumer to buy a certain product and what might hinder him from the same. This involves an understanding of his feeling about a product or brand and the impact laid by his personal and professional surroundings. This understanding will help in formulating the appropriate marketing theory. The identification of target consumers before offering a particular product is important. For instance, an...
12 Pages(3000 words)Essay

Consumer behavior

...? ID Lecturer Consumer Behavior What are the barriers facing Starbucks as they try to “teach” people to engage their consumption habits from tea to instant coffee? The barriers that Starbucks is faced up with currently are that it is unable to make the cut as far as the Chinese market is concerned. It is doing its best to break inside the Chinese market but little success has been achieved to date. The right mix of people is not being tapped and this is one of the reasons why Starbucks has failed as a brand in entirety. Since the consumption habits are not that comprehensive for the Chinese people, there have been problems that the brand has faced in essence. The consumption habits have also moved on but...
3 Pages(750 words)Case Study

Consumer behavior

...cultural values. Also, the consumer behavior of the people of UAE is discussed concerning their Islamic beliefs and how they prefer their standard Islamic beliefs while buying a product over its globally recognized characteristics. Research studies done on the culture of UAE reveal the fact that despite many foreigners have been living in UAE for the past many years, they have not been able to cause a big change in the indigenous culture of UAE because the local people prefer to stick to their religious rules no matter how fast the outer world is changing culturally or religiously. A large number of local Arab women are still seen clad in the burqas despite living in a society that is...
3 Pages(750 words)Essay

Consumer behavior

...? (Assignment) Consumer Behavior Introduction The term ‘culture’ refers to the shared notions, practicing ideas, norms, rituals, and traditions among the members of a society. Myths and stories are the live indicators of a culture. Hence, modern marketing tactics give great emphasis on reflecting cultural norms. Evidently, many of the consumption activities in the modern society, including grooming, holiday observances, and gift giving are greatly associated with rituals. Many of the modern marketers are reality engineers who explore the persisting tastes and preferences that reflect the underlying cultural conditions. Ranges of factors such as people, organizations, products, services,...
3 Pages(750 words)Essay

Environmental Studies - Consumer Products

.... The manufacturing processes involved in the production of the plastic can be polluting to the environment and cause risk to human health. There are several ways in which Polyethylene terephthalate (PET), which is the plastic resin used most commonly to produce plastic bottles can be recycled, to reduce environmental degradation (Chong & Kim, 2007, np). Yet, recycling of plastic is not often done, and so plastic bottles are disposed off, causing serious landfill issues. Plastics are chosen for several applications because of their stability to degradation. This in turn causes plastics to have a very slow rate of degradation, thus constituting a long duration waste problem (Harper, 2002,...
5 Pages(1250 words)Research Paper

Consumer behavior

...The second step is hedonic and utilitarian value. Arguably, ad involves building a strong personality for a product or service, from which customers may project images like the value of product users (Ali, Esfahani, and Jafarzadeh 2012, 260). The Utilitarian ad focuses on the product quality. A perfect example of such an advert is the dove nourishing body lotion ads. The ad aims at convincing consumers that the product has been associated with quality and gorgeous skin. The ad uses attractive women to capture consumers’ attention on the impact that the lotion brings to the body. This creates a strong platform for...
3 Pages(750 words)Essay

Consumer Behavior

...Theories of Consumer Behavior and effect of the Media Media possesses the potential to affect how consumers view diverse aspects of their life. These effects could range from the way they view society to their view on relationships, which could have a significant impact on the behavior of consumers (Walters 18). The availability of the internet and other forms of media today has given infinite opportunities to the marketers in getting across their messages. Use of the media in consumer marketing involves various techniques that create an argument or an image that favors that particular product. This can...
4 Pages(1000 words)Research Paper

Consumer Behavior

...the product by making it easily accessible (eye level rack) and offer him deals and savings (e.g. 10% extra). Learning The process of learning involves assessing and acquiring new knowledge and information about things and utilizing that information for future decisions and behaviors. Learning happens as a result of study as well as experience. This process does not have to be consciously done. Kardes, Cronley and Cline explain that as learning increases, it is stored in our brains in the form of memory. Learning tells the marketers how to expect a consumer to behave. In the marketing context, learning is crucial as it affects the preferences and needs of...
4 Pages(1000 words)Essay

(consumer behavior)

...between consumer values and brand symbolism there would be no surety that the brands would boost the taste experience of customers. It also plays an important role in explaining that objective better taste does not necessarily amount to decisiveness because taste experience would be affected by both the congruence between consumer value brand symbolism and brand familiarity. Thus, food brands that have their symbolism being consistent with the values of consumers would cause the brand value to achieve its maximum. Despite being a useful study, this research could have employed low brand familiarity for the yogurt as opposed to using a familiar brand. More so, yogurt being a low...
4 Pages(1000 words)Essay

Consumer behavior

... Explain how two of these characteristics affected your purchase decision.  The Mini cooper is not just an ordinary run out of the mill car but rather a car that has long tradition and is considered as the cultural icon of Her Majesty’s England. Thus, it has a cultural appeal evident with its use in several cultural presentations such as movies (James Bond movies particularly showed the Mini Cooper) and TV shows especially if the setting is in England. It also projects status because a Mini Cooper may be small but it does not come cheap at an average price tag of $25,000 to $30,000 in addition that the Queen herself were sometimes seen in fashion magazines riding a Mini Cooper. Mini Cooper is not only about culture and social... Explain how ...
1 Pages(250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Consumer Behavior Involved in Obtaining, Consuming and Disposing of Products for FREE!

Contact Us