Nobody downloaded yet

The impacts of recent recession on consumer behaviour within Airline industry - Literature review Example

Comments (0) Cite this document
Summary
Consumer behaviour pattern can be analyzed but cannot be generalized. Every customer has a unique personality and distinctive behavioural pattern (Kappler, 2012)…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.2% of users find it useful
The impacts of recent recession on consumer behaviour within Airline industry
Read TextPreview

Extract of sample
"The impacts of recent recession on consumer behaviour within Airline industry"

Download file to see previous pages From a marketing perspective, the ability to influence consumer behaviour is to understand the intrinsic and extrinsic factors affecting the consumer behaviour (Vanhuele, Wright and East, 2013).
Consumer behaviour is the activities which people undertake when obtaining, consuming and disposing of products and services (Blythe, 2008, p. 56). The fundamental basis of marketing should be that the customers are at the centre of everything the firm does. In marketing management customers are the key concern. This means that understanding the behaviour pattern of the customers is essential for the managers. Traditional marketing management emphasized on product features and competitive positioning of the product (Abramovich, 2005). The conventional marketing management theory focuses on the customer relationship with the marketers of the company and the product value (Statt, 2011). The purchasing behaviour of the consumers relates strongly to the segmentation of the markets. There are three types of segmentation; geographic segmentation, psychographic segmentation and demographic segmentation. Geographic segmentation means to divide the market area according to the location of the potential customers. Psychographic segmentation means to segregate a consumer’s characteristics and behaviour. Demographic segmentation means the division of consumer groups according to variables such as wealth, gender, age and education level etc (Blythe, 2008). The managers of the company can strengthen their relationship with the consumers. The relational bonding between customers and employees will enable the managers to develop a product which will fulfil the consumer wants and needs. An established connection with the consumer provides the marketer information regarding the consumer behaviour. For example, the marketers would like to repurpose their products and services without hampering ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“The impacts of recent recession on consumer behaviour within Airline Literature review”, n.d.)
The impacts of recent recession on consumer behaviour within Airline Literature review. Retrieved from https://studentshare.org/business/1616938-the-impacts-of-recent-recession-on-consumer-behaviour-within-airline-industry
(The Impacts of Recent Recession on Consumer Behaviour Within Airline Literature Review)
The Impacts of Recent Recession on Consumer Behaviour Within Airline Literature Review. https://studentshare.org/business/1616938-the-impacts-of-recent-recession-on-consumer-behaviour-within-airline-industry.
“The Impacts of Recent Recession on Consumer Behaviour Within Airline Literature Review”, n.d. https://studentshare.org/business/1616938-the-impacts-of-recent-recession-on-consumer-behaviour-within-airline-industry.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Consumer Buying Behaviour
Literature Review on Consumer Buying Behaviour. Consumer choice goes further than the simple fact of buying commodities; consumers use it to construct identities and associations. Consumption has to be considered within its communal background, focusing on conventional standards, practices and regulations, which shape the way by which goods are utilized by consumers to signify the self and describe social associations.
12 Pages(3000 words)Literature review
Social Commerce and Consumer Motivations/Involvement - An UK fashion industry
Growing social media and networking sites have a huge impact on social commerce. On the other hand consumer motivation or involvement is largely explained by different involvement theories. The emergence of prosumer in recent times is affecting many industries and brands.
19 Pages(4750 words)Literature review
The difference between chinese and british consumer behaviour on coffee consumption
The study aimed at reviewing literature by investigating the consumer behaviour and what influences them. The literature review focuses on information from China and UK that identifies the consumer behaviour. The study looked at some areas that could help identify the actual consumer behaviour such as attitudes, perceptions, beliefs and values.
12 Pages(3000 words)Literature review
Family and Consumer Behaviour
“Consumer behavior refers to the selection, purchase and consumption of goods and services for the satisfaction of their wants” (Shah 2010). A number of factors can affect consumer behavior. Some of those factors include occupation, age, gender, cultural factors, social factors, lifestyle, and beliefs and attitudes.
12 Pages(3000 words)Literature review
Online Marketing For Airline Industry
Some of the services which are associated with internet marketing include the following: strategic consultation; direct marketing; the promotion of sales through such strategies as sampling; event marketing; marketing in a multicultural setting; and finally, interactive services.
10 Pages(2500 words)Literature review
The impacts of the recent recession on consumer behaviour with airline industry
Consumer behaviour is the activities which people undertake when obtaining, consuming and disposing of products and services (Blythe, 2008, p. 56). The fundamental basis of marketing should be that the customers are at the centre of everything the firm does.
26 Pages(6500 words)Dissertation
Polish Migrant Workers within the UK Hospitality Industry
(Ruhs, 2006). What is critical to understand however, is the fact that the most of these workers are younger in age and often come with the ambitions and the zeal to do something in their lives by taking benefit of the free movement of labor across the EU region.
8 Pages(2000 words)Literature review
To Build a Strong Brand within the Fashion Industry
The intention of this study is a brand as a sign, term, symbol or design or combination of all these used by the marketers to differentiate the goods or services from that of the competitors. From the customers’ point of view brand can be viewed as a sign, term, symbol or design or combination of all these used by the customers to differentiate the offerings that off the customers.
16 Pages(4000 words)Literature review
Consumer behaviour within financial services
The evaluation of consumer behaviour is valuable for all industrial sectors around the world because it is mainly through the customer preferences (as explained through the consumer behaviour in the long term) that the needs of the market are being estimated.
16 Pages(4000 words)Essay
How Corporate Social Responsibility (CSR) affects consumer behaviour - The case of Mercedes Benz
Instead of assessing business behaviour alone, or relinquishing the responsibility to the consumers and the market, it also seems important to assess environmental sustainability as a responsibility of both the
8 Pages(2000 words)Literature review
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Literature review on topic The impacts of recent recession on consumer behaviour within Airline industry for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us