Nobody downloaded yet

The impacts of the recent recession on consumer behaviour with airline industry - Dissertation Example

Comments (1) Cite this document
Summary
Consumer behaviour is the activities which people undertake when obtaining, consuming and disposing of products and services (Blythe, 2008, p. 56). The fundamental basis of marketing should be that the customers are at the centre of everything the firm does…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97% of users find it useful
The impacts of the recent recession on consumer behaviour with airline industry
Read TextPreview

Extract of sample "The impacts of the recent recession on consumer behaviour with airline industry"

Download file to see previous pages In marketing management customers are the key concern. This means that understanding the behaviour pattern of the customers is essential for the managers. Traditional marketing management emphasized on product features and competitive positioning of the product (Abramovich, 2005). The conventional marketing management theory focuses on the customer relationship with the marketers of the company and the product value (Statt, 2011). The purchasing behaviour of the consumers relates strongly to the segmentation of the markets. There are three types of segmentation; geographic segmentation, psychographic segmentation and demographic segmentation. Geographic segmentation means to divide the market area according to the location of the potential customers. Psychographic segmentation means to segregate a consumer’s characteristics and behaviour. Demographic segmentation means the division of consumer groups according to variables such as wealth, gender, age and education level etc (Blythe, 2008). The managers of the company can strengthen their relationship with the consumers. The relational bonding between customers and employees will enable the managers to develop a product which will fulfil the consumer wants and needs. An established connection with the consumer provides the marketers information regarding the consumer behaviour. For example, the marketers would like to repurpose their products and services without hampering the core value of the product. This means that the marketers would meet the consumers’ needs without impacting the brand itself (Bjerre, Knudtzen and Heding, 2008). From basic necessities to luxury items, consumer purchasing behaviour is dependent on psychological influences of the customer which includes brand loyalty, changing attitude of the consumers etc (Vanhuele, Wright and East, 2013). Factors Affecting Consumer Behaviour during Recession 1) Economic Factors i) Personal income: If the personal income of the consumer is high and is not affected by the impact of the recession then the demand of the products will remain high. However, if the income of the consumer is affected by recession then the consumer will not buy the product or depend on its substitute whose price is lower. ii) Family income: The income of the family plays a significant role in the purchase decision making. A rise in the income of the family member will motivate another family member to increase his/her spending however, if there is fall in the income of the family member during recession then the spending of the family will decrease. During recession the family members spend on necessary items. iii) Government policy: During recession the government policy may change and have a significant impact of the economy. An increase in the price of the food items and non food items will make the consumer calculative. When there is a rise in price of the food items then consumers do not decrease their expenditure as food is a necessary item but they decrease their expenditure on other non food items (M.Trehan and R. Trehan, 2007). 2) Socio- cultural Factors i) Family: There is a significant impact of the family size and the structure on the consumer decision making. If the family size is large and there is an increase in the prices of the consumable items during recession, then the ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“The impacts of the recent recession on consumer behaviour with airline Dissertation”, n.d.)
Retrieved from https://studentshare.org/management/1404566-the-impacts-of-the-recent-recession-on-consumer-behaviour-with-airline-industry
(The Impacts of the Recent Recession on Consumer Behaviour With Airline Dissertation)
https://studentshare.org/management/1404566-the-impacts-of-the-recent-recession-on-consumer-behaviour-with-airline-industry.
“The Impacts of the Recent Recession on Consumer Behaviour With Airline Dissertation”, n.d. https://studentshare.org/management/1404566-the-impacts-of-the-recent-recession-on-consumer-behaviour-with-airline-industry.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
cm
cmohr added comment 10 months ago
Student rated this paper as
Useful paper! Used it to complete an assignment for a management course. It was easy as ABC, for the first time in my life.

CHECK THESE SAMPLES OF The impacts of the recent recession on consumer behaviour with airline industry

Consumer Behaviour

...from the exposure of advertisements. Beliefs developed from these brand advertisements impact on intentions, attitude and behavioral traits. Personal traits clearly impact on the cognitive responses that customers have towards a brand and towards the brand’s advertising as explained by Norman (2000). Emotional involvement with the consumers through the sports activities that they love has enabled the marketing strategy for Red Bull to cause increased sales in the sports activities that it sponsors and within many households across the world. Marketing Effects According to Ries (2006, p. 9), the effects of product marketing can only be felt if the marketing communication process is...
10 Pages(2500 words)Essay

Current Recession Impacts on the Construction Industry

...spending of the Global Construction Industry. Global construction industry reached to the peak before recession. PropertyWire (2009) argues that the recession of 2008 was the hardest hit on this sector in last 60 years. Construction industry as such operates in highly complex business environment. The business environment is characterised by high regulations, coordination of various authorities, departments and skill sets, impact of the changing climatic and weather conditions on the construction process, lagging productivity or other issues linked with workforce (Bosch and Phillips). The recession at one hand reduced...
13 Pages(3250 words)Dissertation

Airline industry

...and safe transportation method that allows humans to travel long distances in short periods of time. This method of transportation is perfectly suited to serve the needs of tourist. The tourism revenues of countries depend on the ability of airlines to bring tourist into their country. There are millions tourist coming into the United States every year. These tourists help the economy by spending money in the consumer markets. Another way the airline industry helps the economy is by carrying merchandise from one location to another. The international trade system depends on the airline industry to transport goods between countries. The...
2 Pages(500 words)Coursework

Airline Industry

...of the world. The impact of economic recession was largely felt by this sector which reported large scale losses owning to dip in demand following the global recession. According to a report published by IATA the global airline industry lost approximately 9.9 billion US dollars. This was largely on the backdrop of decline in passenger traffic by about 2.1 percent. Similar trends were also observed in the cargo segment as well with business levels dropping down by about 9.8 percent. The total revenue of the global airline industry fell by about 15 percent which in actual monetary values represents a whopping 479 US...
12 Pages(3000 words)Dissertation

Hair care industry: consumer behaviour

... Hair Care Industry: Consumer Behavior Introduction There has been a rapid growth in the hair care products market. Such states like Western Europe and Saudi Arabia have experienced great transformations on their economy as a result of the best outcomes from the hair care market. The market has recently been saturated by a surplus of products that allow customers to fully modify their hair in the most effective ways. More than half of the global consumers treat hair care as an important part of their beauty regime. Majority of the consumers are concerned by a wide range is matters connected to hair care, which range from greasy hair to dandruff. Hair has been perceived as a visual representative of attitudes for many consumers... . It...
5 Pages(1250 words)Speech or Presentation

Airline Industry

...the way towards the airline industry within the twenty-first century. Lufthansa has commenced a new model of business. The five supplementary corporations have fashioned a diversification into the airline associated services, aircraft sustenance, allegiance systems and ticket association. These can be constricted to whichever airline plus offer a usual torrent of income. Outstandingly, this lessens the risk from the changeable nature of traveler and consignment demand (Tuija , 1998). Changeable as it is, the traveler marketplace remains an indispensable fraction of Lufthansa's industry. Engendering development within this marketplace is requisite down...
13 Pages(3250 words)Essay

Airline Industry

...are to recognise risk and handle it in the methods they manage their operational environment. The aviation service provider is also mainly responsible for safety management (Federal Aviation Administration, 2006). Federal Aviation Administration is responsible for regulating airlines and upholding air safety. It is reducing real inspections of airplanes by its own staff by means of electronic-surveillance system that relies much on statistical analysis and reporting by the airlines themselves. Since 2001, airline industry has not faced a major accident due to its maintenance of safety. But smaller accident occurred in recent years...
13 Pages(3250 words)Essay

The impacts of recent recession on consumer behaviour within Airline industry

...The impacts of recent recession on consumer behaviour within Airline industry Table of Contents Table of Contents 2 Introduction 3 Consumer Behaviour 3 Factors affecting consumer decision making process 4 Consumer behaviour pattern in times of recession 6 Impact of Recession on the Aviation Industry 9 Impact of Recession on the Airline Industry 12 Conclusion 13 References 15 Introduction The management...
12 Pages(3000 words)Literature review

Airline Industry

...Airline Industry Executive Summary The European aviation sector is uniquely different from other existing global sectors given the historical, socio-economic and political aspects that have affected the region’s history. Accordingly, varying issues inevitably affect overall competitiveness, cost-effectiveness and target-market capture. From issues of continued deregulation, prime time slots allocation and cost distribution to aspects of market entry and access, short-haul vs. long-haul travel and fleet standardization, all these are factors that must taken into consideration. This entails enhancing overall air travel and market penetration, given the uniqueness of the European market in terms of labor...
4 Pages(1000 words)Assignment

Types of Consumer Behaviour and their Impacts

...E-COMMERCE CASE STUDIES By Location Types of Consumer Behaviour and their Impacts Companies that offer goods and services to the community should closely monitor how their customers receive their services. With the world becoming more modern and the business world becoming more computerized, it has been noted that companies who interact more with their consumers face to face make more profits. This is because these companies send agents into the community to do a survey of how their products are received and suggestions for an improvement are given. Better communication skills even on social media have been shown to account for a better relationship between buyers and sellers because they tend to enjoy better reception... . There are...
3 Pages(750 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Dissertation on topic The impacts of the recent recession on consumer behaviour with airline industry for FREE!

Contact Us