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e side of marketing organizations can be inefficient marketing activities such as high cost promotions, inefficient place selection for marketing the product, and higher prices. Establishing effective marketing strategies is not an easy task; common marketing strategies can lead organizations towards loss, same as bad services and products leads organizations to negative word of mount that has immense impact on consumers buying behavior. Highly stricken governmental and public policies can be disastrous for organizations such as higher taxes, strict advertising, and labeling policies.
In order to prevent from costly procedures, the proper marketing plan must be analyzed. In current business arena, online marketing has taken place and revolutionized the marketing world; therefore, internet should be considered as an alternative. Organizations must consider its value while making strategies and should keep public and governmental policies in mind. Countries with lower regulations should be considered as an alternative. Word-of-mouth does not have any alternative but good marketing campaign, and sampling technique can be an alternative.
The most important thing that can influence consumer behavior is marketing strategy if the marketing strategy is good then organization can deal with other issues easily. In order to avoid bad marketing strategies proper course of actions must be introduced and to influence customers positively inbound marketing software and technological innovations should be acquired. Organization can choose place where government does not have much impact on producers. For example, U.S has tight policies and regulations and to meet these policies and regulations is not possible for everyone.
Technological advancement and use of software will enable organization to avoid bad, time consuming, and costly practices and acquire good strategies. If organization will go global by entering in countries that have not tight rules and regulation, then it
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Concepts of marketing and the behaviors of consumers are involved under this concept, along with seven Ps of marketing, segmentations, relationship marketing, and marketing planning as well. The term consumer behavior has been defined to be those activities that consumers embark on while they obtain, consume and dispose off any products available in the market.
This assignment is about consumer behavior and the buyer decision process as observed from real-life setting. The method employed in determining the subject’s buyer decision process is in-depth interview.
There are two subjects
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The needs of the customers are fulfilled by providing them the required products and/or services. The Glendale Hotel has faced gradual decline in its business and therefore, it becomes essential to analyze consumer behavior in order to
16 Pages(4000 words)Assignment
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