Consumer behavior project - Research Paper Example

IPhone marketing mix IPhone marketing mix Product IPhone refers to a line of smartphones that are produced by Apple Inc. These phones are run by Apple’s operating system known as iOS. These phones have a user interface that is built around their multi touch screen which includes a virtual keyboard. The phones have Wi-Fi and have the ability to connect to multiple cellular networks. These phones have the ability of taking videos, photos, and playing music. They also have internet connectivity and services such as web browsing and GPS.

The company has made sure that they improve the products regulars by introducing improved versions that are always referred to as generations. The latest generation is the iPhone 6 Plus. PlaceIPhones are usually distributed to various parts of the world. The company partners with other companies in various parts of the world to make sure that their products are availed all over the world. The local companies are always given the responsibility of assembling and supplying the products locally.

From the companies that are responsible for assembling the products are supplied to the local dealers who do the supplying. PriceGiven the segment targeted by the product the pricing of iPhones is usually relatively high. The prices cannot be said to be the highest in the market. The fact that the phones are of high quality and are priced such that middle income earners can afford them makes it very easy for the phones to do well in the market. PromotionThe company promotes this product through front page magazine, radio, and magazine advertisements.

They also frequently make use of hoarding and point of sale advertisement with the aim of increasing their sales. The company uses sales promotions and exchange offers to lure customers into buying this particular product (Pride & Ferrell, 2010). ReferencePride, W. M., & Ferrell, O. C. (2010). Marketing. Australia: South Western Cengage Learning.