Consumer behavior class:blueshield plus - Assignment Example

The shuttle will pick them up at their door steps to avoid any inconveniences. It also assures its audience of attention just for them. This is because different people have different issues that may need to be addressed immediately or afterwards and precisely or accurately. BlueShield 65 Plus also assures its audience of the best. This is because it is interested in what is best for the customer than just making money. That is why they have free shuttle services for their customers so that they get the best and do not have problems going for their appointments.

BlueShield 65 Plus is also out to create a relationship with their clients. This is because every customer is important. That is because a good relationship with customers translates to a good and long-term working relationship with them. Thus they keep their customers to them. The message that will achieve the desired effect is that of helping their customers make the best choice in terms of healthcare opportunities. This is because making that important choice on their own can be a problem and they may need some help from relevant sources and credible companies in that area of specialisation.

They do this by sending a free self-care book and important information on guiding their customers on more healthcare options. BlueShield should use means that are simple and precise to the point. This is because the old people tend to go for the simple commercials because that is what they can easily understand and identify with. In media, they should use methods such as radio services, television programmes and newspapers. In the radio and television, they should have programmes that will inform their audience about their services.

They should also inform their audience the advantages of this programme and where to find these services if they wish to register and be beneficiaries. In the newspaper, BlueShield 65 Plus should just place