StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Consumer Behavior Analysis - Essay Example

Comments (0) Cite this document
Summary
The product line includes oil-free face wash, hair styling gel, anti-dandruff shampoo and sunscreen for men’s skin. For a large first-world market such as US, the…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER95% of users find it useful
Consumer Behavior Analysis
Read Text Preview

Extract of sample "Consumer Behavior Analysis"

Download file to see previous pages The first and foremost thing, of course, is to do market fragmentation; it is a necessary early step while making a marketing plan. To know who the product is for is probably the most important factor to determine before any anything. Another vital factor is to develop the need recognition of the product in the customers’ eye. It is the psychology of humans to recognize something as ‘need’ or ‘want’ before a purchase. Even if it is a ‘want’, the desire to experience it in order to feel better is often subconsciously camouflaged as a ‘need’ as well. This is also referred to as customer’s value perception of the product. (Kotler, P., & Armstrong, G., 1991). Hence, the products should be marketed in a way that the consumers can recognize and acknowledge the need of those items for themselves.
It is important to identify what benefit and value are the customers deriving from the products vis-à-vis what the products are offering. For the advertising campaign of the product line, the main proposition can be protection against the harshness of outdoor lifestyle. This proposition creates much value for males considering a common man’s outdoor routine and sun and dust exposure to the skin. Since the product line is only chosen for men, the marketing strategy needs to revolve around the lifestyle of men. This means that the outdoor roughness and rugged routines for men need to be utilized as key factors during marketing. Moreover, the target market of the personal care product line is bracketed for young males who are aged from 18-35. Considering these factors as framework, it is important to distribute focus on each product according to their specific offerings. For instance, the hair-styling gel needs to address its firm nature, wet look, allowing young males to use the gel for any hairstyle - from causal to formal. The face wash and shampoo will address their own offerings, while staying in the same age group of 18-35, along with a ...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Consumer Behavior Analysis Essay Example | Topics and Well Written Essays - 1500 words - 1”, n.d.)
Retrieved from https://studentshare.org/miscellaneous/1601358-consumer-behavior-analysis
(Consumer Behavior Analysis Essay Example | Topics and Well Written Essays - 1500 Words - 1)
https://studentshare.org/miscellaneous/1601358-consumer-behavior-analysis.
“Consumer Behavior Analysis Essay Example | Topics and Well Written Essays - 1500 Words - 1”, n.d. https://studentshare.org/miscellaneous/1601358-consumer-behavior-analysis.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Consumer Behavior Analysis

Consumer Behavior Analysis

...? Consumer Behavior Analysis of the Propose a type of message appeal to be used in the advertising, making sure to explain the rationale behind the appeal. The success of a business firm largely depends on the awareness and visibility of its products and services in the market place. The most important task in any business organization is to win customer’s loyalty and trust. The brand value of any company can be successfully created by proper marketing of its products and service. One of the most crucial parts of marketing is advertisement of the products. Economists have analyzed that all types of goods and services need not be advertized for the purpose of sales. Producer’s decisions to incur advertisement expenses largely depend...
6 Pages (1500 words) Essay

Consumer Behavior phenomenon analysis

...?Whereas it is oftentimes easy to analyze the way in which consumers and interact with the given product or service in an established market for an established firm, seeking to do the same process for a relatively new firm or product offering is a different scenario entirely. As such, the following analysis will analyze the market for taxi applications, to include applications for iPhone, android, and other platforms, with respect to the following determinants: consumer behavior, why consumers integrate with the product or service being offered, and what marketers are doing as a means of enhancing or reducing the consumption of the product or service offering. Through such analysis, it is the hope of this author that the reader will gain...
3 Pages (750 words) Essay

Consumer Behavior Analysis

... and perceptions as well as preferences can be accessed at one location. In other words, Radian 6 facilitates a method by which conversations among consumers can be analysed. Management may also communicate directly with consumers. Radian 6 (2011) explains that it a “platform” for listening, discovering, measuring and engaging “in conversations across the social web”. Case Analysis Radian 6 taps into consumer behaviour which is a generalization of marketing theory. Consumer behaviour as a general marketing theory places the consumer “at the centre of the marketing concept” (Baker and Saren 2010, p. 42). Essentially, consumer behaviour by itself provides an array of theories that can unlock the door to understanding consumer behaviour...
8 Pages (2000 words) Case Study

Consumer behavior analysis

... Consumer behavior case Introduction The consumer problem that exists in the case is the way in which a company can increase its sales volume by way of referral from its existing customers. The companies can increase referrals by first satisfying the current customers who in return should refer the company to their friends and colleagues. That will ensure that the company increases its market share and in return increases its sales volume and proportionately increase its profit. The main task is to determine the best way in which the company will encourage its customers to encourage its customers to make referrals (Reichheld 6). Body A company can come up with a reward system. The reward system will reward customers who make consistent...
2 Pages (500 words) Essay

Consumer Behavior case analysis

... Consumer behavior case analysis Introduction In the case analysis, there exist a number of consumer problems that the managementshould deal with. The consumer problems include the following, the issue if the Harley Davidson should continue sponsoring the posse ride. That will have a direct impact on the relationship that exists between the company and the customers. Sponsoring the race can be viewed as part of the corporate responsibility of the company. The other consumer problem that exists is the issue of the role that the ride plays in the HOG event mix. The other consumer problem is how the ride should be formulated in an attempt to maximize efficiency and profitability of the company (Fournier 1). Efficiency in the company... Consumer...
2 Pages (500 words) Essay

Economic Analysis on BMW Cars in the US Car Industry

Mini and the 1-series rapidly grew at a much higher rate through 2008. Since the early days of the new millennium, BMW has been one of the first automakers to utilize flexible factories in which more than one vehicle model could be produced at the same time. This enabled the company to meet shifts in market demand more effectively than BMW’s competitors could. BMW challenges to retain its market position in the international market for luxury cars. Many automakers, such as Hyundai with its Genesis sedan or Nissan's Infiniti brand are increasingly successful in realizing higher margins earned on luxury vehicles. BMW is rated behind luxury brands such as Lexus, Porsche, Mercedes, and Infiniti for these reasons

1. Th...
7 Pages (1750 words) Case Study

Personal Choice: A Comparative Analysis

Published in 1915, the poem’s elements of individual freedom and choice owe much to the nation’s foundational thought that can be traced from Thomas Jefferson to the very core of Ralph Waldo Emerson and can even be seen to embody a European existentialistic spirit. Today, Frost’s poem represents us all, whenever we face the diverging paths in our own lives.

The essential symbolism behind The Road Not Taken is the freedom of choice. Frost advances this metaphor by comparing the decision-making process to, “Two roads diverged(ing) in a yellow wood.” It’s notable that Frost uses the ‘roads’ for his symbolic task over the perhaps more clichéd choice of ‘paths&rsqu...
10 Pages (2500 words) Case Study

Analysis of Davis Service Group

It offers a detailed set of recommendations with an implementation plan along with the 7’Ps. Complete with a discussion about the budgetary requirement and the control mechanism, milestones and the corrective actions to be taken have also been dealt with in this plan.

The Davis Service Group, an 80-year-old British multinational company operating in the UK, EU, and the USA with rendering hire services as its primary business. A conglomerate with over 1500 million GBP net worth and a constituent of and is a constituent of the FTSE 250 Index.

The company founded in 1920 by Godfrey Davis renting out automobilesiii, over the years, has grown to be a leader in textile maintenance services. In...
12 Pages (3000 words) Case Study

The Study of the European Consumer

The focus will be on Europe and the consumer.
This paper will rely mostly on secondary sources for data collection purposes as well as to make a comment and discussion on the issue. The research journals will be surveyed to provide a clear and concise discussion whereas the results will be obtained from the secondary sources published mostly on the internet. For this purpose, the use of databases such as Euromonitor as well as newspapers and magazines’ websites will be surveyed in order to obtain the desired information for analysis purposes. It is also critical to note that some of the trends to be obtained will be analyzed in the larger context of Europe and its linkages with other international markets.

Eu...
6 Pages (1500 words) Research Proposal

Analysis of the Oil Industry

In 2001 alone, the US reported earning from the industry close to two hundred billion US dollars. According to a previous study, the middle east tops the list as the largest exporters of crude oil taking over sixty-six percent of the global production of oil. Europe is the least producers of oil taking only two percent of the market share (Green, 4).
According to the American Association of Petroleum Geologists, the major problem facing the industry is lack of workforce and the increase in demand for oil. The report indicated that by 2030, the world’s oil demand is expected to increase from one hundred and three to one hundred and thirty million barrels per day. Natural gas, on the other hand, will expectedly increase t...
7 Pages (1750 words) Coursework

CNN Inernal and External Analysis

There are quite a few news channels serving the American news-hungry people. When it is not reading the news, CNN offers critiques and insights into news items
Coming to brass tacks, CNN was the first US Cable Channel which offers 24 hours round the clock news. “It operates one of the top 24-hour news channels, reaching more than 100 million US homes. In addition to its flagship channel, the company offers HLN (formerly CNN Headline News), and it has an international division that keeps viewers informed in about 200 other countries.” (Cable news network Inc: Company description, 2010).

Perhaps one of the most conspicuous aspects of CNN is that it has an excellent contact network and reporters on the spo...
8 Pages (2000 words) Case Study

Rhetorical Analysis of Obama Inauguration Address

Not only was the Republican regime of the two Bush Presidents now formally over, but for the first time in history an African American man was taking on the highest and most powerful role in America, and arguably also in the modern world. The weight of history on his shoulders was very heavy, and expectations from all around him were impossibly high. He was no doubt well aware that this speech would be broadcast across the world and closely analyzed by supporters, opponents, and other observers, and he very probably had a team of advisors and coaches helping him to get the content and tone just right, trying to meet as many conflicting expectations as possible, without antagonizing rivals or causing alarm. In the end, the speech w...
6 Pages (1500 words) Essay

Analysis of Documentary about Jerusalem

The documentary is historically accurate and generally fair. There is a lot of room for error, but Jennings is careful to present a balanced perspective.

Religion clearly plays a dramatic role in the Middle East. The truth is that nationalism also plays a huge role. The conflict has a long and bloody history and many people have tried and failed to solve it before. Nothing new has happened in the last few years to make it any easier to solve. In fact, some things have gotten quite a bit worse. There is little visionary leadership available on either side. As things stand now, it is unlikely this conflict will be resolved. The two sides are intractably opposed to one other. Furthermore, the Arab world is poorly developed...
6 Pages (1500 words) Assignment

Organizational Behavior Analysis: Wal-Mart

One of the lead organizations in the US, Wal-Mart, is currently running in 15 countries. Even in this era of increased inflation, rising prices and global economic breakdown, the company is providing excellent services, respect and product quality to the consumers. The organization was founded by Sam Walton and his main goal was to introduce an opportunity to customers that can provide them with high-quality products at a low price.

The company is leading because of its best team of employees who are not only trained but are energetic to accept the challenges related to the market and move on, taking even the most difficult of challenges into account, and not being driven away by them. The Company is doing its part by p...
8 Pages (2000 words) Case Study

Consumer Behavior Analysis at The Sunsilk

... With reference to a brand how consumer decision process is influenced by many factors Consumer is the person who buys a product for its own use. If a person purchases a good or service and it is consumed by either that person or his family such an individual is called a consumer in its entirety. Similarly, consumer behavior is the action taken by purchasing and consuming the product.   CONSUMER BEHAVIOR According to Kotler (2010), consumer behavior is an enigma for marketers all over the world. Countless number of strategies and approaches has been designed by marketers to understand the reasons behind why buyers choose a certain product over another similar product. However, a concrete model or method describing consumer behavior...
12 Pages (3000 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Consumer Behavior Analysis for FREE!

Contact Us