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Above all, marketing is a tool that fulfills the needs of the people via a substituting process and creating enduring partnerships. Marketing Information System is created to provide back up when the need to come up with significant marketing decisions (Kotler, Keller, & Lane, 2006, p. 34). This can be explained as a structure where information regarding marketing is officially examine collected, recorded, examined and sent to administrators in reference with their information requirements regularly. According to Kotler, et al. (2006) marketing information system represents individuals, tools and processes that collect, classify, analyze, examine and dispense required, suitable and right information to the marketing administrators. p.42. This paper narrows down the topic to MIS methods and consumer behavior stimuli. It also outlines the link between MIS methods and consumer behavior stimuli. This paper is systematically structured whereby the main methods to develop marketing information are first introduced. Later on in the paper, these three main methods are linked to consumer behavior stimuli, where appropriate MIS methods to address each buyer behavior stimulus (in B2C and B2B), is established. Finally, the paper discusses each Stimulus in relation to the nature and pros& cons of MIS tool.
A large number of firms construct wide internal data bases, electrical compilations of data collected from data resources in the firm. Marketing managers have the ability to retrieve and manage the data and information presented in the data base to establish marketing chances and intricacies (Kotler, 1988, p 102). They can outline action plans and analyze the firms functioning from these internal databases. Above all, the information present in the internal data base can originate from a wide range of resources. For instance, the accounts division can come up with financial accounts and maintains
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An information system within an organization connects all components together while ensuring that there is better operation in competitive business environment. The term information system usually refers to a computer-based system, one that is designed to support the operations, management, and decision functions of an organization.
Plan for Implementation 7 5. Conclusions/Recommendations 7 References 8 Appendices 10 Executive Summary Improved access to information is a basic need of every company operating in today’s world of competition. This report was about a school system that is facing some serious problems because of lack of use of a well-organized business information system.
Researches relating to MIS are highly diverse and the conceptual approaches seems loosely structured due to the lack of previous theory on the subject, difficulty in conceptualizing the relevant constructs and the tendency to tackle only a few dimensions of the subject matter (Leonidou, and Theodosiou, 2004).
rkets. In relation to the business strategies of the modern organisations, the marketers are highly motivated to emphasise the integration of well-built and advanced information system in order to make more efficient use of the organisational process and easily achieve their range of business objectives and goals (Wigand, Mertens, Bodendorf, Picot, Konig & Schumann, 2003).
Informational needs of every organization are increasing with the time. In this paper we will discuss the importance of information system and its scope in today's world. Moreover, we will highlight the fact that information systems present in the organizations provide data to managers in a formalized manner and they help them a lot in the decision making process.
ation technology for the enhancement and expansion of business procedures is a common factor that is considered by businesses nowadays (Mata, Fuerst and Barney, 1995). Rista Coffees Limited is a company that is developing manifold with the passage of time and is in need of
Later in 1986, Comair leased the software system from SBS international to track and schedule the crew for the airlines. As a wholly owned subsidiary of Delta airlines Comair was widely appreciated for its track record of its
These P’s include perceptions, performance, purpose, and process (Galoppin and Caems 19).
Perceptions involve the different groups within an organization, which the management needs to listen to in order for the success of a system implementation. There are six
The decision maker in this case, therefore, has to equip themselves with ample information on these factors so as to plan ahead comfortably as well as to establish the consequence these factors may inflict on the internal activities of the organization as well as its market.
Markstrat is basically a business simulation game which was designed by Jean-Claude Larreche. It enables a virtual corporation where decisions are made automatically. Markstrat comprises of three important factors such as game
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