StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Nobody downloaded yet

The Buying Behavior of University Students - Research Paper Example

Comments (0) Cite this document
Summary
This research paper "The Buying Behavior of University Students" aims to define the university students’ laptop market, in order to get information about the buying behavior of university students while buying a laptop. Product reviews possess critical information regarding customers’ concerns and their experience with the product…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER93.3% of users find it useful
The Buying Behavior of University Students
Read Text Preview

Extract of sample "The Buying Behavior of University Students"

Download file to see previous pages Their focus while buying was not just on well-known brands but also on comparing various laptop products.
To give advice to laptop manufacturers about the market for their products among students and to ensure that the manufacturers know exactly what students want in a laptop, such as the fact that university students want a cheap but high-quality product as they are short of money.
In recent years, handheld devices have become one of the fastest-growing communication gadgets. Mobile technology (laptop computer) is becoming widespread and there is an urgent need for research in this area. There are many laptop manufacturers worldwide producing a variety of laptops to offer to the customers. The students market is one of the major markets for laptop computers.
The percentage of University students using laptops is increasing. Buying a laptop as a university student is far different from buying a computer for work or pleasure. Students’ concerns while buying a laptop are more about budget or price than any other factor. Most university students are on a tight budget. But since they are constantly on the move, a laptop is required. It helps students to keep their class notes and their project organized, allows them to work virtually anywhere and, in today's modern world, it is as essential as their course textbooks.
Not only are the types of laptops increasing but the quality and performance of laptops are also increasing. University students today have more education, their knowledge is wider than people older or younger than them, and their choice of laptops is different from other customer groups.
Brand name effect is the consumer’s perception of the role that brand name plays in the decision-making process of choosing the most preferred product (service). In order to attract new customers and retain the current ones, low prices should be offered. This would enable the development of a critical mass. Also, incentives should be offered. ...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(The Buying Behavior of University Students Research Paper, n.d.)
The Buying Behavior of University Students Research Paper. https://studentshare.org/marketing/1732323-markerting
(The Buying Behavior of University Students Research Paper)
The Buying Behavior of University Students Research Paper. https://studentshare.org/marketing/1732323-markerting.
“The Buying Behavior of University Students Research Paper”. https://studentshare.org/marketing/1732323-markerting.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF The Buying Behavior of University Students

Buying Behavior & Market Analysis

...The Buying Behavior of University Students... Buying Behavior & Market Analysis Buying behavior and market analysis Case Problems facing eBay’s operations in its Asian Markets Questions still linger on how a company with a global market leader position cannot quite get a footing and establish its power in South Korea, China and other Asian markets. With its operations online as an auction company, eBay’s model in business centers on the use of the internet in delivering its services and products to its customers. Hence, the eBay stores have no inventory and do not ship products to its customers. However, the company gains its income through movement of information. In this case, the company uses the ideal task of the internet of moving...
5 Pages (1250 words) Essay

Consumer and Buying Behavior

...The Buying Behavior of University Students... The Buying Behavior of University Students... and buying behavior Table of Contents Consumer and buying behavior Table of Contents 2 Introduction 3 Literature Review 3 Research Methodology 7 Analysis and Discussion 8 Conclusion 10 Recommendations 10 References 12 Annexure 13 Appendix 1: Questionnaire for Interview 13 Introduction The age of competition has largely accentuated the need to ensure better branding and positioning in order to create a distinction in the minds of the target market audience. This is more important considering the fact that there are a large number of competing brands in the market and it is very important to create a distinction between brands so as to emerge competitive in...
8 Pages (2000 words) Research Paper

Buying Behavior & Market Analysis

...The Buying Behavior of University Students... The Buying Behavior of University Students... Topic: BUYING BEHAVIOR AND MARKET ANALYSIS From the three products, I have purchased a computer software, which was a computer game, and an underwear. The computer game was a high involvement purchase and the underwear was a low involvement purchase. A high involvement purchase takes a higher expenditure than a low involvement purchase. It also takes a lot of risk to do this purchase; therefore a proper evaluation is important before purchasing. The computer game I purchased was FIFA 2012 and it was costly. It also took a substantial amount of risk because some of the files could be corrupted and it wouldn’t function. Again, the game could refuse to work...
4 Pages (1000 words) Essay

University Students Employment

...The Buying Behavior of University Students... The Buying Behavior of University Students... Employment April 27, Table of contents …………………………………………………………………………………………3 Introduction………………………………………………………………………………………..3 Scope and purpose of study……………………………………………………………………….4 Background………………………………………………………………………………………..4 Method and Limitations…………………………………………………………………………...5 Literature Review………………………………………………………………………………….5 Findings…………………………………………………………………………………………...6 Effects of paid employment on the performance of students……………………………………..7 Recommendations ………………………………………………………………………………...8 Conclusion ………………………………………………………………………………………..8 References………………………………………………………………………………………..10 Questionnaire…………………………………………………………………………………….11 Abstract...
7 Pages (1750 words) Essay

Students behavior

...The Buying Behavior of University Students... This paper was prepared for ENG 1020 Composition in the Fall Term, taught by Park. Abstract In the creation of this research paper about the importance of youth in any country, various sources were used such as websites, magazines, newspapers, publications, articles and bibliographies. Nearly all of the sources were found on the World Wide Web or internet through rigorous searching. As we are now in the digital age, majority of books nowadays come with a soft copy attached at the back or the front of the book and as cost saving tactic, majority of the authors prefer to avail their published works online as it has the capabilities of garnering a wide number of audience. The sources were evaluated...
6 Pages (1500 words) Research Paper

Online Buying Behavior

...The Buying Behavior of University Students... The Buying Behavior of University Students... WOMEN BUY OR NOT BUY GROCERY ONLINE IN UK Introduction The world is becoming a global village. Internet is the source for this close, fast and direct communication between different nations. Within the last 20 odd years the web has gained extreme popularity. What ever is required is available on the web. Now people can have focus databases from the entire world within seconds and can easily manipulate their PEST analysis accordingly. How has the web helped the businesses develop For that one needs to understand a few jargons: E-business-this involves the use of electronic platforms to conduct a company's business E-commerce-this just involves buying and sel...
10 Pages (2500 words) Research Paper

Marketing- Analyzing Buying Behavior

...The Buying Behavior of University Students... The Buying Behavior of University Students... The proposal for new “eco-friendly” product given by Joshua Edwards can be examined under the consumer buying patterns as shared by Kotler and Armstrong. It must be noted that any product will not sell itself unless consumer find it that this product is solving some or at least one of their needs. However, as Matthews concluded that people rank “eco-friendliness” as secondary process in their buying process, therefore it might not influence consumers into buying our product and we may not achieve our target of increasing sale. However, demand for “eco-friendly” product can be created through informative advertising by telling consumers the hazards of using ...
2 Pages (500 words) Essay

Consumer Buying Behavior

...The Buying Behavior of University Students... The Buying Behavior of University Students... Literature Review 2 Introduction The planned timeline has been providing as a means of tracking the process of the research and making sure that the literature review is elaborately planned and finished according to schedule. (Kent, 2001). The aim of this chapter is to critically analyse, review and appraise the literature that falls within the domain of motivational factors and gender differences in online clothing shopping. In order to achieve this aim, this chapter is divided into a number of homogeneous and relevant areas; where academic and commercial literature within the topic has been discussed, represented, and analyzed. The synthesis at the...
15 Pages (3750 words) Essay

Consumer Buying Behavior

...The Buying Behavior of University Students... The Buying Behavior of University Students... BUYING BEHAVIOUR A STUDY ON CONSUMER BUYING DECISIONS CONSUMER BUYING BEHAVIOUR In economics and marketing studies, a consumer refers to an individual or organization that pays for and thus uses economic goods and/or services. Consumers form part of the chain of distribution and as such, without them, a nation’s manufacture and trade industry will collapse. Therefore, all marketing decisions are based on assumptions about consumer behaviour (Kolter, 2000, p. 73). In order to entice potential buyers to a specific product or service thus generate profit for manufactures, marketers have to gain knowledge about consumer behaviour towards these commodities or s...
3 Pages (750 words) Assignment

Organizational Buying Behavior

...The Buying Behavior of University Students... Buyer Behavior al Affiliation) Organization buying is the process involved in decision making while making purchases in an organization. It entails many persons and some decisions for bigger purchases may include people from different departments and management levels. For instance, the purchase of modern software may require decisions made by the IT, procurement and the Human resource department as well as the end users of the software. Some of the factors that may influence the organizational buyer behavior include competition and staying ahead of the competitors, regulatory changes than happen often, the organizational key goals and objectives, a change in the government policy, the changing...
1 Pages (250 words) Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic The Buying Behavior of University Students for FREE!

Contact Us