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Managing the marketing process of Jims Cleaning - Essay Example

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This assignment is based on managing the marketing process. This assignment focuses on the measures taken for measuring business effectiveness; effectiveness can be measured by financial performance, market performance, and managing 7 P’s through 4 C’s…
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Managing the marketing process of Jims Cleaning
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Download file to see previous pages According to the study conducted an organisation orientation consists of production, product, selling, and marketing. If these four segments are not available, an organisation does not exist. Therefore, the marketing process is managed by the top marketing professionals. The top marketing professionals manage the marketing process by analyzing the market trends and market structure, absorbing the opportunities from the environment, developing the effective strategies, planning, implementing and controlling the marketing strategies and functions, and finally measuring the business efficacy to evaluate on how well the marketing process is managed by the top marketers. Jim’s Cleaning is the leading organisation that has been used in this assignment for analyzing its business effectiveness, marketing approaches, marketing strategies, and its business and market metric in which it operates. The effectiveness of the business can be measured by evaluating the performance of an organisation. The effectiveness of business is measured in terms of business profitability and business performance increased or decreased due to marketing activities. Marketing mix and customers are the two tools that must be accurately managed by the top marketers for managing and aligning the marketing activities together to achieve productive results. Marketing activities need to be according to the market segment and also according to the lifestyles of the market segment. A marketer must ensure that the goods and services must be available to the customers and a clear message should be communicated to them. Jim’s Cleaning is a well known company in Australia that has a numbers of franchises in various countries. It is regarded as the most profitable company that provides wide range of cleaning services to customers (Jim’s Cleaning Group). Following are some of the significant tools that measure the business effectiveness of Jim’s Cleaning. Managing 7 P’s through 4 C’s for Business Profitability It is commonly known that marketing is a game and there are 7 P’s of marketing; product, price, placement, promotion, people, process, and physical evidence. These 7 P’s are the tools that are needed for playing the game between the buyers and the sellers. Customers need to be catered in terms of all marketing aspects so that they prove to be highly profitable for the business. Buyers and sellers exchange values for satisfaction that results in profitability. Product, price, placement, and promotion are the traditional P’s used for goods, whereas, people, process, and physical evidence are the extensions used for services. If these 7 P’s are properly managed by the marketers through the use of 4 C’s, it means an organisation is working and managing the marketing activities effectively that results in the increased profitability, growth, and market value of an organisation. Customer Solution: Customer solution is related with the first P that is product. The top marketers search for the problem of the customers, identifies the problem, create solutions (goods or services) for the solving the problem, communicate the message to the customers about the goods or services, and finally delivers the value to the customers for satisfying their needs (Armstrong and Kotler, 82). Jim’s Cleaning provides cleaning solutions for homes and offices. It provides wide ra ...Download file to see next pagesRead More
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