Nobody downloaded yet

Developing an Innovation Strategy for a Healthy Lifestyle at the Co-operative Food Group - Essay Example

Comments (0) Cite this document
University Developing an Innovation Strategy for a Healthy Lifestyle at the Co-operative Food Group [Full Name] [Registration #] Table of Contents Item Page Introduction 3 Innovation 3 Blue Ocean 3 Critical Analysis 4 The Model 8 i)New Product Development 8 ii)Branding 10 iii)Competition 11 iv)Marketing and Market Segmentation 12 Opportunities Captured in the Model 13 Critical Analysis of the Current Context at the Co-operative Food and Proposed Innovation Model Introduction Innovation Innovation is a common term in the business world…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.9% of users find it useful
Developing an Innovation Strategy for a Healthy Lifestyle at the Co-operative Food Group
Read TextPreview

Extract of sample
"Developing an Innovation Strategy for a Healthy Lifestyle at the Co-operative Food Group"

Download file to see previous pages Innovation entails coming up with new ideas and implementing them into new process, service, and product, resulting in the dynamic growth of the organization or national economy and increase employment opportunities. Innovation is not a one-time process, but it is a long and cumulative process that requires the organization to engage in decision-making processes that range from generation of new ideas to implementing them (Child, Gakkai, Kagono, and Urabe 3). Fuglsang (6) states that the definition of innovation comprises of two aspects: innovation and creativity, exploitation and exploration, or selection and variation. In other words, innovation is viewed as comprising of two integrated processes. New suitable inventions or ideas have to be discovered in a creative manner. The interaction between those two processes is very vital for the success of the innovation (Fuglsang 6). Blue Ocean The proposed innovation strategy for adoption by CF captures the blue ocean innovation concept as well as low cost strategy with regard to operations ambitions. In the blue ocean innovation approach proposed by W. Chan Kim and Renee Mauborgne, competition as a market force threatening smooth operations, CF will find it advisable to explore new product and market profiles without the traditional limitations of competition (Kim and Mauborgne 3). Overcoming the completion limitation, referred to as red ocean, will facilitate CF accessing unlimited opportunities in new markets. Coupling this approach to the low cost leadership strategy, the blue ocean innovation will ensure that the operations at CF remain sustainable, particularly in the financial constrained operations space experienced today in Europe. Four main areas of the innovative strategy will be encompassed in the model as enumerated below. The proposed model below enumerates the approach that Cooperative Food needs to embrace in order to highlight healthy products brand image, eliminate competition and reduce operation costs. Critical Analysis In view of the major players that CF has, different approaches may prove effective to deal with specific competitive threats posed by each of the competing sides. The identification of the major competitive threats is perhaps important in the enumeration and quantification of the competitive input required at CF. some of the main market players likely to pose competitive threats to CF include ASDA, TESCO, Morrisons, Waitrose and Sainsbury’s. ASDA presents a particular market competition threat by its popular consumer involvement strategy referred to as ‘Chosen by You’ category of products which enter on the company’s menu through recommendation by the customers (Cooperative Food 6). With respect to capturing customer demands, the magnitude of this competitive threat illustrates the success levels likely to be attained by CF if a more customer caring and customer response approach formulate marketing concepts adopted. As an illustration of the ASDA wrought competition expected in 2012, over 1,000 such customer requested additions will enter into the competitive aspect. CF must therefore adopt more ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Developing an Innovation Strategy for a Healthy Lifestyle at the Essay”, n.d.)
Developing an Innovation Strategy for a Healthy Lifestyle at the Essay. Retrieved from
(Developing an Innovation Strategy for a Healthy Lifestyle at the Essay)
Developing an Innovation Strategy for a Healthy Lifestyle at the Essay.
“Developing an Innovation Strategy for a Healthy Lifestyle at the Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Krima Co-operative
...?OPERATIONS MANAGEMENT Insert Introduction Krima Co-operative is a company that deals with the production of dairy products. It was formed a few years ago due to surplus production of milk and the nearest creamery was a few miles away. Among the products they produce include normal and non-fat dairy products like cheese, fresh milk, yoghurt, ultra heated milk and milk powder. Dealing with such a consumable product, it is important to make sure that the product satisfies all the customers’ needs. Customers’ tastes keep changing and doing quality management is advised continuously in every business. Another reason for having to do a quality control management is mainly due to the...
8 Pages(2000 words)Essay
Co-operative entreprises
...enterprise : Ethical business for the 21st century. London: Diarmuid McDonnell. Mckee, G. (2011) Capital budgeting Decisions for electricity distribution Co-operatives : The case of Cass County Electric Co-operative . Journal of Cooperatives, 25 (1), p.62-81. Available at: [Accessed: 12th Apr 2013]. Merrett, C. and Walzer, N. (2004) Cooperatives and Local Development: Theory and Applications for the 21st Century. New York: M.E. Sharpe. Stanton, B. (1979) Cooperatives: People with a Purpose. New York: American Institute of Cooperation. The...
10 Pages(2500 words)Essay
The Co-Operative stake for the food industry since 1950, Co-operative food has grown from strength to strength, becoming United Kingdom’s fifth largest food retailer as of now.(The Co-operative Group, 2010). As the years go by, Co-operative food has continued to be versatile in strategy and approach. The company has also placed itself in a position where it is benefiting fully from the advent of technology. For instance it is argued that “The Co-operative Food will become the UK’s first major...
4 Pages(1000 words)Essay
Managing Change at The Co-operative Group
...? Managing Change at The Co-operative Group The Co-operative Group is operating with more than 1800 food stores , with an employee’s count of almost 43000.During the year 2000, Co operative Retail Society and Co operative Wholesale society amalgamated and formed the largest consumer co operative. The company is not only operating in the food business but also works for pharmacy, farming, car dealership, insurance and also banking sector. The company has been able to...
9 Pages(2250 words)Assignment
The Co-operative Group (Food,Funeralcare,Banking group, Pharmacy,Travel)
...and preferences of the individual customers. Consumer market segmentation may be performed on the basis of its behavioral, psychographic, geographic and demographic differences. The Co-Operative Group Ltd mainly focuses on the demographic and psychological segmentation. Through the demographic segmentation, it targets to address the varying needs based on the personalities, social classes and the lifestyles of the customers of the target market. On the other hand, psychological segmentation of the respective company mainly focuses on the usage rate, loyalty and the attitude of the consumers towards its services and products (The...
8 Pages(2000 words)Essay
Salem co-operative education application
...decision making Great organizational and interpersonal skills ATTRIBUTES Task and Solution-oriented individual Highly motivated, efficient and effective individual Quick and eager learner An honest and dedicated individual NOTE: All students to complete this page. 4. BBus Learning Goals During your Co-operative Education Placement you will be focusing on your ongoing development and accomplishment of the BBus Learning Goals. In this Application you are required to begin planning how you will demonstrate competency in each of the BBus Learning Goals: LG#1 Be a self-directed, reflective learner The learning efforts adopted by me are in a self planned and self regulated way. I take...
4 Pages(1000 words)Assignment
Promoting healthy lifestyle choices a multidimensional concept that includes physical, mental and psychological wellness of the individual. The various models discussed in the have shown that healthy choices are a personal decisions that are affected by internal and external factors. It is therefore mandatory for society, the government and medical practitioners to provide the necessary support and guidance as they make their healthy choices. Recommendations Health authorities, government, the Ministry of Health, medical practitioners and other stakeholders should develop strategies that focus on improving the health of the elderly. They should use the existing groups such as church...
11 Pages(2750 words)Essay
Maintaining a Healthy Lifestyle
...means consuming non-hydrogenated vegetable oils, healthy hat foods like nuts, soy or olives and limit the animal fat. Eating more whole grain breads and cereals will protect you against risk of heart attack. Whatever lifestyle you choose, aim it to be healthy. This will benefit you making you more enduring, flexible and strong. Maintaining good health habits will allow you to be more active, physically and intellectually more productive and to enjoy long and inspirational life. Reference: American Cancer Society report (2009). American Cancer Society, Inc. retrieved on 30 October 2009 from...
2 Pages(500 words)Essay
Healthy Lifestyle
...Healthy Lifestyle Healthy Lifestyle Titus Rock Manickam Order No. 249658 05 November 2008 Healthy Lifestyle Introduction Good health is synonymous to a progressive lifestyle. If one wants to enjoy good life, it is necessary to maintain good health. The state of health is dependent on factors that promote good mental and physical being. This again calls for sometime of active games and exercise on a daily basis. While on the subject, let us remember that it is important to have a positive attitude and self-control. Active games and physical exercises have a role to play. They increase our metabolism. However, it is a...
3 Pages(750 words)Essay
Adopting a Healthy Lifestyle
...Adopting a healthy lifestyle It is increasingly becoming difficult for people to adopt a healthy lifestyle because of their hectic schedules and unhealthy habits like eating fast food, lack of physical exercise and stress. A healthy lifestyle does not demand that we denounce our existing lifestyles. In fact it can be adopted by making slight changes in our habits and preferences related to our food and activities and the ways we handle stressful situations. “… the adoption of a healthy lifestyle will facilitate overcoming stress. The...
5 Pages(1250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Developing an Innovation Strategy for a Healthy Lifestyle at the Co-operative Food Group for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us