Nobody downloaded yet

CORPORATE STRATEGY - Essay Example

Comments (0) Cite this document
Summary
PepsiCo Inc, founded in 1965 through the merger of two companies – Pepsi-Cola and Frito-Lay, had only a few products at that time but today it is one of the world’s largest food and beverage companies, with 2008 annual revenues of more than $43 billion (Reuters, 2009). Pepsi…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.3% of users find it useful
CORPORATE STRATEGY
Read TextPreview

Extract of sample "CORPORATE STRATEGY"

Download file to see previous pages However, the recent Cola-wars forced the company to change its strategy and look beyond the carbonated drinks. The company has undergone massive restructuring and found healthier alternatives to meet the challenges that globalization posed (Jonash, Koehler, Onassis, 2007).
The purpose of a true strategy is to master the business environment by understanding and anticipating the actions and strategies of the competitors. Competition is intense in markets without barriers. Competitive advantage that a firm has must be such that it is difficult to duplicate. In other words, a must have some differentiating factor. According to Greenwald and Kahn (2005) the three factors that generate competitive advantage include customer captivity, proprietary technology and economies of scale.
Pepsi’s strategy demonstrates a deep understanding of markets and identifying unmet customer needs, identifying existing and potential internal capabilities that could be used to leverage differentiation, clustering innovation opportunities around a strategic platform and investing in innovation and executing on the strategic growth platforms and the opportunities (Jonash, Koehler, Onassis, 2007). Pepsi has entered emerging markets which have opened up their economies. Thus PepsiCo has been following a differentiation strategy, which according to Johnson and Scholes, seeks to provide products or services unique or different from those of competitors in terms of dimensions widely valued by buyers (Business Strategy, 2002).
Organic growth refers to the long-term strategy of the company, apart from enhancing its core strength and vitality (Porter, 1979). Although Pepsi has been concentrating on the core growth but in the past five years it has continues to pursue its strategy of growth through acquisition. As a long-term strategy, PepsicCo had entered the sports drinks market through the ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“CORPORATE STRATEGY Essay Example | Topics and Well Written Essays - 3500 words”, n.d.)
CORPORATE STRATEGY Essay Example | Topics and Well Written Essays - 3500 words. Retrieved from https://studentshare.org/miscellaneous/1558440-corporate-strategy
(CORPORATE STRATEGY Essay Example | Topics and Well Written Essays - 3500 Words)
CORPORATE STRATEGY Essay Example | Topics and Well Written Essays - 3500 Words. https://studentshare.org/miscellaneous/1558440-corporate-strategy.
“CORPORATE STRATEGY Essay Example | Topics and Well Written Essays - 3500 Words”, n.d. https://studentshare.org/miscellaneous/1558440-corporate-strategy.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF CORPORATE STRATEGY

Corporate strategy

...? Running Head: Corporate Strategy Inserts His/Her Inserts Grade Inserts Inserts Here(Day, Month, Year) Every business organisation operates its activities and environment with the help of various strategies and functions. It tends to manage its plans and goals in such a way which assist the organisation in the accomplishment of its major business objectives. Considering the significance of the corporate objectives, this paper discusses the concept of the strategy implementation and implications in the Starbucks Coffee. This strategy pertains to the introduction of a free reward card system. Starbucks Coffee Starbucks...
5 Pages(1250 words)Essay

Corporate Strategy

...customers. The Toyota companies also down sizes their products in order to evaluate market opportunities and develop the right products with new marketing tactics to capture the markets interests. Strategic Focus and Plan The Toyota Company has three strategic corporate strategies that from its main focus and plan (Lamb, 2011:567). The first focus is the mission statement of the Toyota Company that has facilitated it to crate a more prosperous society in the automotive industry. Through its mission, statement the company aims at achieving a stable and a long-term growth focus in the future. This long-term growth will however be synchronized by various factors like the global economy, local community...
12 Pages(3000 words)Essay

Corporate strategy

...page Saud Ahmed Module Executive Summary The Jumeirah Group started catering in the hospitality industry in 1997. It has expanded beyond the boundary of the Middle East, reaching to America, Europe, and Asia. By the year 2012, the Group plans to complete a total of 60 hotels and resorts that are currently underway in different states of the world. The year of 2007 brought the emergence of global financial crisis, bringing more stressful financial period in the global economy. The Jumeirah Group also faced some economic and financial problems, which directly influenced on the corporate strategy of global expansion and growth. Despite the pressure of the global financial crisis, the Group continued with...
9 Pages(2250 words)Essay

Corporate Strategy

...?Running Head: Analysis of Corporate Strategy of Bank of America on Merger with Merrill Lynch Are Bank of America and Merrill Lynch Good for Each Other? [Name of the Writer] [Name of the Institution] [Name of the Professor] [Course]                    Are Bank of America and Merrill Lynch Good for Each Other?       In the year 2008, it was seen that Bank of America which was valued at $50 billion planned to acquire Merrill Lynch. The acquisition would possibly mark the end of one of the biggest names of finance in the American world. On the other hand, it would be the creation of the biggest bank of the nation. The announcement of the merger led to a fall in the stock price of Bank of America, while an increase in the stock price... Head:...
1 Pages(250 words)Essay

Corporate Strategy

... 13-11-2006 Corporate Strategy The last five years in general and the period since 2002 in particular have been tumultuous for corporations all over the world. Greatly admired companies bit the dust while those were closely written off, staged a splendid recovery. Clearly what works and what does not in business remains an unpredictable as ever. Understanding the process by which existing business/companies become obsolete and new business/companies evolve is what we are likely to discuss so that we can decide in which direction companies may change strategically to grow and perform. Strategy is the direction and scope of an organization over the long term, which achieves advantage for the organization through its configuration... of...
11 Pages(2750 words)Essay

Corporate Strategy

...CORPORATE STRATEGY Sony ERICSSON TABLE OF CONTENTS 0Introduction 1 Overview of Sony Ericsson History 2 Slope of Sony-Ericsson Business Strategy 1.2.0 Sony Ericsson, Mission and Vision Statements 1.2.1 Sony-Ericsson Resource Capabilities 1.2.2 Sony’s Ericsson Porters Competitive advantage 1.3 Stakeholders Mapping of Sony-Ericsson 1.4 People Agents of Sony Ericsson 1.5 Sony Ericsson Ethical Social Issues 1.6 Conclusion and Recommendations 1.0 Introduction Andrews (1997: p. 52) defines corporate strategy as “the pattern of decisions in a company that determines and reveals its objectives, purposes, or goals, produces the principal policies and plans for achieving those goals, and defines the range of business the company is to pursue... , the...
13 Pages(3250 words)Essay

Corporate Strategy

...as operating distribution facilities at locations across the U.S. (PVH Annual Reports, 2008). In regards to the sourcing operations of the firm, according to the Corporate Social Responsibility report, PVH has implemented a ‘Global Human Rights and Social Responsibility Program’ which indicates that the standards for price, quality and logistics are kept on par with the human rights consideration (PVH CSR, 2008). What this means is that the firm self-identifies a global operator and all stakeholders are equally responsible to the firm’s code of conduct. Why PVH is a global firm is important because of the implications is has for the firms strategy. According to the 2008 financial reports more than 30%...
1 Pages(250 words)Essay

Corporate strategy

...British Airways SWOT Analysis Analytical Approach This section presents a SWOT analysis of British Airways BA As defined by Johnson, Scholes and Whittington (2009, p. 81), “SWOT summarizes the key issues from the business environment and the strategic capability of an organisation that are most likely to impact on strategy development.” But they further emphasise that an organisation’s strategic capability is primarily a consequence of its “unique resources and core competencies.” (2009, p.11) Therefore, this analysis addresses BA’s unique position within the global, highly competitive airline industry. BA’s Strengths This analysis assumes that the pending merger of BA and Iberia occurs pursuant to a November 2010 vote by Iberia... the...
3 Pages(750 words)Essay

Corporate strategy

...Corporate Strategy Table of Contents Introduction 3 Product and Services of Cookson 4 Geographic Scope 7 Critical External Analysis of Cookson Group with Appropriate Models 8 PESTLE Analysis 10 Porter’s Five Forces Analysis 12 Critical Internal Analysis of Cookson Group with Appropriate Models 13 SWOT Analysis 13 Stakeholder Analysis 14 Conclusion 15 References 16 Bibliography 18 Introduction Corporate Strategy is described as a direction by which an organization obtains its predetermined objectives in order to attain business success in the long-run. The creation of corporate strategies comprises the development of scope as well as...
10 Pages(2500 words)Essay

Corporate Strategy

...of Dyson Private Ltd. are taken at the top management level. In order to evaluate the strategic options available for the business, the following are the findings based on the P.E.S.T analysis (Political, Economical, Social and technological) (Pamela, 2004). Political: To begin with the political strategies and conditions impacting the long term corporate strategic vision of Dyson Limited Company, either getting a loan for business expansion such as opening a new factory or raising fund has been made difficult for Dyson Co. This is due to the sanctions on large companies to pay progressive interest on loan this sanction has made loan less reliable and hence forced Dyson Co to alter its strategic...
10 Pages(2500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic CORPORATE STRATEGY for FREE!

Contact Us