Nobody downloaded yet

Business: Articles Analysis - Essay Example

Comments (0) Cite this document
Summary
Your name ……………………………………. College / University ……………………………. Date ……………………………………………. BUSINESS Articles Analysis ‘Strategy’ to make difference Technology advances and fierce competition among the market players significantly impact the business environment and therefore most businesses worldwide look at a strategy that can help them achieve sustainable competitive advantage…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.7% of users find it useful
Business: Articles Analysis
Read TextPreview

Extract of sample "Business: Articles Analysis"

Download file to see previous pages Business-integration and technology orientation, especially in today’s highly dynamic manufacturing and marketing environments, will be certainly a unique idea to utilize the potential of various small players and grab the opportunities that are hidden in the market arena. Innovation, idea, vision and strategy can be converted to money-values only when they are designed and developed with a view to discovers hidden, but seldom explored, marketing opportunities. PepsiCo’s new attempt to integrate the start-up businesses should be considered as an illuminating example of how dynamically a strategy can be developed. Out of the 10 start-up companies it selected, Sports Team Space, PearcePoke, Shahmoon Ltd, TvTak Ltd, SoDash Ltd etc are providing communication services such as HD Video posters, social media monitoring, social networking etc. PepsiCo will be able to utilize integrated marketing communication with help of these small companies and use marketing communication as one of main marketing strategies. ...
nd communication with customers, employees and other important stakeholders to create short and long term financial benefits (Belch and Belch, 2007, p. 11). As these two literatures explained, IMC is a tool that can help a marketer integrate its communication program and deliver the messages more effectively to its targeted customers. Out of the 10 start-up companies that PepsiCo selected, few are providing dynamic communication services and these will be of greater benefits to the company in future especially if they are utilized for the IMC. It shows how a company can make greater difference with a simple strategic step and how it can convert it to long term profitability. Mobiles, especially Smartphone, are playing vital roles in the market, perhaps even as a key-role maker in customers’ decision making. Most of the largest companies are deeply thinking of facilitating the marketing services to customers’ finger-reach with help of mobiles. This would be the main strategic thought of PepsiCo behind the selection of companies like ChartsNow Mobi Ltd, Screenreach Interactive Ltd, Roamler and Waxwired, because these companies, though newer in the market, are stepping ahead with unique mobile gaming, software and other service markets. For a very large brand like PepsiCo, these small business will certainly add up greater vales and the company will be able to communicate its messages very effectively to its targeted customers. References Belch G.E and Belch M.A, Advertising and Promotion: An Integrated Marketing Communication Perspective, Seventh Edition, McGraw Hill, 2007 Lamb C.W, Hair J.F and McDaniel J.C Essentials of Marketing, 2008 Sixth and illustrated edition, Cengage Learning PepsiCo, October 2011, PepsiCo Selects 10 of Europe's Most Promising Technology ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Business: Articles Analysis Essay Example | Topics and Well Written Essays - 1500 words”, n.d.)
Business: Articles Analysis Essay Example | Topics and Well Written Essays - 1500 words. Retrieved from https://studentshare.org/business/1436390-analysing-articles
(Business: Articles Analysis Essay Example | Topics and Well Written Essays - 1500 Words)
Business: Articles Analysis Essay Example | Topics and Well Written Essays - 1500 Words. https://studentshare.org/business/1436390-analysing-articles.
“Business: Articles Analysis Essay Example | Topics and Well Written Essays - 1500 Words”, n.d. https://studentshare.org/business/1436390-analysing-articles.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Business: Articles Analysis

Bribery - Analysis of Articles

...?Bribery – analysis of articles The three articles analyzed in this paper focus on bribery, as a phenomenon continuously expanded in countries worldwide. Two of the articles – the one of Martin, Cullen, Johnson (2007) and the one of Segon and Booth (2010) – refer to bribery as a business problem, while the third one – this of Hunt and Laszlo (2009) – refer to bribery as a social behavior. More specifically, in the study of Martin, Cullen and Johnson (2007) reference is made to the role of cultural influences in the development of bribery as a business practice; the empirical research developed on this issue – with the participation of...
4 Pages(1000 words)Essay

Business Articles Review

...workers must adapt to the culture of his subordinates. It is not smart for the leader to try to impose his culture on other people. The nine cultural dimensions the author mentioned are a great system to evaluate the behavior of people from different cultures. The article showed in a quantitative manner that there is a difference in behavior among people from different cultures. Despite the great work performed by the authors in this article I thought that the article lacked an in-depth discussion on how companies can capitalize on the use of diversity to improve the productivity of the company. References Brett, J., Behfar, K., Kern, M. (2006). Managing Multicultural Teams. Harvard...
4 Pages(1000 words)Essay

Coyne and Messina Articles Analysis

...? Articles Analysis Number: Question The aspect of differences that exist in the works of Coyne andhis group (2009), as well as Messina and his peers (2009), is premised on the fact that they both carry out different research studies, though these studies seek to identify, address and discuss matters that underpin the issuance of healthcare services and the operation of the healthcare sector. Conversely, the aspect of similarity that espouse the work of Coyne and group to that of Messina and group is rooted in both parties confining their research activities to the healthcare sector, since both parties are interested in enabling relevant improvements in the same sector. The studies conducted by Coyne’s...
5 Pages(1250 words)Term Paper

Ethics in Business: Articles review

...ethical problem, dealt with in this business ethics related article, is that of Intellectual Property and the Rights in its fold. One needs to analyse whether allowing employee privacy at the cost of the abuse of Intellectual Property owned by company is an ethical aspect of business. Does the company owner have a right to sue the employee when he uses the information of the company on his personal equipments like his laptop or PDA This topic is related to Virtue Ethics, in terms of the classification under Business Ethics. This new practice has led to many chaotic ...
5 Pages(1250 words)Essay

Analysis of Research Articles

...Research Article Analysis Avervold, M. and Mikkelsen E.G (2004). Relationship between Bullying, Psychological Work Environment and Individual Stress Relations. Work and Stress, 18(4), 336-351 In order to study the relationship between bullying, psychological work environment and individual stress relations, the researcher first came up with 4 hypotheses statements to guide in the data collection and deeper understanding of the phenomena of interest. The sampling frame was based on the employees in a certain food company which had 202 staff members. The response rate was 93% since staff members on vacation and those on leave were not available for the study. Further a questionnaire based on likert scale...
6 Pages(1500 words)Essay

Analysis of Articles

...of the society. The purpose of this article is to highlight the profound importance of multicultural responsive approach in teaching process. Deplorably, many students do not have much access to the learning facilities owing to the unjustified or discriminatory attitude shown towards their cultures and languages. Nieto (2003) has suggested that multicultural education is the only helpful proposal to facilitate all the students on equal terms. There is a big chance that students may start feeling ashamed of their cultural identities and traditions when surrounded by their other fellows who come from rich cultural backgrounds. Deep analysis of this article shows that multicultural approach...
6 Pages(1500 words)Essay

Articles of business ethics

...Articles on Business Ethics Articles on Business Ethics Article Bucaro, F. May 30). “One Shot” Ethics Training Is Really No Training At All. Retrieved June 15, 2012, from Corporate Compliance Insights: http://www.corporatecomplianceinsights.com/one-shot-ethics-training-is-really-no-training-at-all/ The author emphasized the need to incorporate a more comprehensive ethics training program for organizations that are committed to adhering to ethical, moral and legal standards of operating their businesses. As disclosed, Bucaro (2012) enumerated three minimum requirements that an ethics training program must incorporate, to wit: (1) a...
2 Pages(500 words)Term Paper

Analysis of Economic Articles

...in the US is seen to negatively impact EU, especially those countries identified to previous export shale gas to the US market. With more chemical companies opting to explore the potentials in the US, the EU economy could be foreseen to worsen due to the negative impact of lesser exports and potential reliance or dependence on the Russians as supplier of natural gas (Torello). Washington, R.A. "Slower and slower." 9 October 2012. The Economist. 29 November 2012 1. The current status of the U.S. economy significantly affects global trade in terms of contributing to increases in exports or imports, as continually affected by external forces. As such, it was evident in the article that the U.S. economy is not the...
5 Pages(1250 words)Essay

Recent Articles analysis, macroecomonics

...). The article, Rediscovering the Philips Curve, offers an idea of how the Philips curve can be used to avoid occurrence of job crisis in Europe and also how the European Union can effectively work towards achieving its target of seventy-five percent employment rate in Europe. The article talks of negative real interest rates as an important strategy to be taken by the European Union. This is an approach that seeks to redistribute financial resources from savers to debtors as a way of ensuring the investment demand is strong enough to boost the whole economy. As it is illustrated in the article by the writer, one of the major macroeconomic problems that have led to the job crisis in...
7 Pages(1750 words)Term Paper

Analysis, Comparison of Two Articles

...Table of Contents Introduction 3 Discussion 4 1Works Cited 10 Introduction This paper undertakes an analysis and comparison of two articles, one on the difficulties and issues surrounding the sex divide when it comes to conversations, and the other relating to the rise in use of an undershirt whose name, wife-beater, has connotations that the writer asserts are negative, that reinforce the dominance of males in society, and which imply the acceptance of violence on women as fashionable, non-serious, and non-harming. The reverse is true as far as the latter is concerned, according to the writer, and that there is a need to replace the name for the undershirt, as it is worn by both...
5 Pages(1250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Business: Articles Analysis for FREE!

Contact Us