Strategic Supply Chain Management Plan or - Research Proposal Example

This atmosphere of work was also to increase the respect towards the work along with individual performances. This positive nature of people and working conditions have accumulated much more innovativeness as well as excellence to improve their business along with maximizing trust and integrity in all the internal as well as external relationships. Allowing these values to incorporate in the businesses, within few years, the Al Marai Co. entered into the world of numerous agricultural products (Almarai, 2015).

In early 21st century, the company has replaced more than five decentralized processing plants and launched more than ten small as well as large dairy firms in the central region of Arabia. In perception of this sustainability, it included more than 70,000 shareholders along with business turn over exceeding SAR23 billion. It was clearly stated that, Al Marai Co. has created a long route of sustainable path in all these years. Consistently, by generating quality food parallel to the repeated expansion in the different fields within the domestic food market as well as took initiative to incorporate the modern technology.

For the betterment of quality food, with productivity is likely to enhance the effectiveness of the overall company to operate within the globe. The growth strategy of Al Marai Co. was involved with geographical expansion, as well as innovation along with organic growth. Al Marai Co. has incorporated diversified product range such as, bakery products, along with new ‘premium poultry product brand’, named ‘Alyoum’ and baby food products ranges. Along with these, Al Marai Co. also has expanded its geographical territory with the help of launching a joint venture with the International Dairy and Juice (IDJ) Company (Almarai, 2015).

Being a food manufacturing company Al Marai Co. showed a great sustainability in terms of their core competencies and values. Fundamentally, competencies were selected for developing the proper