Baker's Reconnecting Strategy - Case Study Example

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The paper 'Baker's Reconnecting Strategy' presents a new range of clothes that need a different strategy for the marketing mix. This regards the fact that Cheryle Baker has only dealt with female clothes. In terms of products, there are notable factors in consideration of the same…
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Bakers Reconnecting Strategy
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Download file to see previous pages The Cheryle Baker Company should, first of all, deal with feasible products for introduction into the market. In this sense, it better to deal with t-shirts and simple top clothes. Additionally, it should concern with jeans clothes and jackets. A modern addition to the same pertains to khaki products. This is because they possess perpetuity in the fashion world. In this sense, the products face a high certainty of sales. In terms of style and design, it is essential that the company separates its clothes products in terms of functionality and appearance. However, the functionality will rely on appearance and psychology games as pertains to the customers. For example, there could be light denim for hot weather. On the other hand, a heavily designed denim would be for cold weather. In another sense, there could be workman oriented clothes or street articulated clothes. Additionally, there could be quality differences in terms of costs. In terms of denim products, fine clothes would represent better quality. However, this should occur within a range of fineness that remains fashionable for a young age. This means that the company should not compromise on the quality because the same would necessitate a divergent range of prices. In close relation to the same, the company should entail various sizes for clothes. In terms of trousers, it should consider the range of sizes between young individuals from 14 years of age to 31 years. However, a market study should entail average prices for both female and male markets. For instance, there is a recent preference for fitting clothes among the male markets. This means that should all clothes should strive towards the average definition of size. In terms of prices, there are few factors to consider in the same. To begin with, there should be a range of prices that customers should be aware of. In this sense, the fashion line creates a sense of quality and affordability of the same. Market segments are divisible into two vital aspects. For instance, the marketing team should consider the lower income sections. In addition to the same, the marketing team should consider the higher income groups. This is achievable in terms of placement and distribution. In higher-income neighborhoods, they should set higher prices. That is because such a group considers high quality which is to coincide with prices. Low prices might connote poor quality of clothes. However, there is a highly fashion conscious group among the high-income earners. This group would be slightly priced sensitive thereby the prices should be reasonable in order that the fashion line does not lose the group. In terms of low-income neighborhoods, the stores should have slightly higher prices than the average consumer prices in such areas. This should be higher by only 20 percent. This is because such consumers would perceive such clothes as of better quality than their dairy products. In terms of promotion, there would be notable aspects to the same. To begin with, the clothes market is a wide one that needs marketing techniques that reach an extensive audience. The immediate audience for such products would pertain to UK consumers. It is crucial to note that the marketing would mostly target the youth audience that is IT sensitive. ...Download file to see next pagesRead More
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