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The Impact of Using New Technology in Art Exhibitions - Assignment Example

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This paper “The Impact of Using New Technology in Art Exhibitions” will present exactly what and how the management of the Minsheng Art Museum aims to implement these modern methods. Furthermore, the paper will analyze the impact of this unity of exhibition and technology…
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The Impact of Using New Technology in Art Exhibitions
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Download file to see previous pages Advancements in technology offer many benefits to the museum industry but these benefits are accompanied by challenges as well. The plans of the Minsheng Art Museum can shed some light on the impact of modern technology on its business. This impact may not necessarily be for the best and this will be analyzed later in the paper. Technology has greatly influenced our lifestyle and will continue to do so in the future; therefore, its impact cannot be ignored. Minsheng Art Museum has introduced several innovative methods in its business of exhibitions. These technological methods involve the use of Ipad, iTouch and iPhone and their relevant applications. Moreover, the museum’s management has initiated contact with Apple to promote its business and Apple has orally assured its support. This cooperation will give birth to a fully digital art gallery that will include guidance system, app client software, online exhibitions, and virtual exhibitions. This plan is still in the early stages, therefore, the precise details are unavailable. However, the museum has already started using official micro-blogging. The idea of using cellular technology springs from the growing interactive relationship between the audience and their high-tech cell phones. The experience of art galleries and exhibitions can be encompassed in this user-phone interaction and that is how it will be promoted among cellular users. Cell phones have become more personal in nature in this modern day and age. Moreover, they do not just serve the purpose of establishing contact with fellow humans. Cell phones have now entered a whole new era where they have become high-tech machines. These machines hold great importance to their holders as they represent their personalities. Cell phones have become so advanced that they can even serve the purpose of a mini computer. All of these attributes make cell phones the ideal candidate to promote art and history. Museums have the opportunity to use this technology to provide their audience with a virtual experience of what they have to offer. Apple products have become extremely popular among the youth as it offers a wide range of applications. These applications present a great opportunity to exhibition curators. Museums can use these applications to spread their message. This message, in turn, promotes the museum and attracts more people. The museum has resorted to the use of online social media for marketing as well. Facebook and Twitter could not be used in China so that is why the museum uses Weibo which is an online social media website like Facebook. The museum promotes its exhibitions through Weibo. This is similar to the use “What’s app” on the iPhone. iPhone or iPod applications can be used as the navigator for the exhibition. This technology is already available in iPhone but the key is to know how to use it to promote this business. These applications can serve their purpose by helping the audience make up their opinion about the exhibition. The museum can provide information on the content of the exhibition on such iPhone applications. In maintaining an online version of the museum, several digital tools are required such as computers, software, websites, and database. The database contains all the digital representations of tangible pieces of arts. ...Download file to see next pagesRead More
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