The researcher of this essay presents a research proposal for a dissertation, that is aimed to provide an analysis of the marketing strategy of Apple Inc in 1997 – 2011. The researcher focuses on the discussion of phases of his study and topics that will be evaluated…
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This means that innovation is key to the survival of businesses. This is one of the main keys that enable a company to thrive in competitive environments. However, there is a pressing question on how a company like Apple would always get it right whilst other companies get it wrong. What is the marketing systems and methods that can be used to describe the success of Apple? One of the fundamental keys for success is market segmentation, which involves the need to examine and review the different units of the society who purchase a firm's products (Weinstein, 2010). Through segmentation, a business can tell what motivates a buyer ahead of another. This enables a business to undertake scenario planning and conclude on what consumers might want next. Of course this would not be successful if the actual needs of consumers are not monitored and noted down. Hence, the iPod has been considered to be one of the greatest products by scientists (Chazelle, 2006). There are many things that come together to give consumers the best. This enables Apple to be classified as one of the innovation driven companies in the world. Thus, this makes Apple one of the leading firms whose emergent strategies can be replicated by other companies. Research also shows that the management core of Apple are involved directly in the innovation process (McGray, 2009). This is done through brainstorming and examining different options and systems. Through this, they formulate designs and strategies that catch customers' eyes and keep them interested in Apple products. Thus, Apple's success can be credited to the demands of consumers, which goes into the research and development who turn it into the production system with in a short and timely fashion. This can be seen as one of the...
The researcher of this essay focuses on presenting the main field of his future study, that is Apple Inc company, that is the world's largest company in market capitalisation, producing iPhones, iPods and iPads along with Macintosh computers. The year 2009 was marked by of one of America and the world's worst financial crises, which became known as the Credit Crunch or the Global Financial Crises. Most businesses reported losses. However, in that same year, Apple Inc, one of the world's largest technology companies with its headquarters in Silicon Valley reported profits of $1.67 billion. Amongst the competitors of Apple who reported losses was Microsoft which reported a very low profit margin. Apple is reputed for running a very competitive and innovative marketing strategy, that the researcher aims to analyze in his study. In order to capture the markets, the researcher indicates that Apple creates a permanent taste in consumers by undertaking marketing drives and promotions that blends different approaches and systems of promotion. In this research, data will be collected from different secondary sources. This includes journals, books, interview videos and other sources that would be used to explain Apple's position and systems. This will give us information about how things were done and how operations went on. The researcher states that his study will be conducted in a space of 8 weeks. Each week will involve separate activities, that the researcher presented in details in this essay.
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The company is also engaged in the manufacturing of software, Networking solutions, and peripherals etc. The product portfolio of the company includes IPhone, I Pod, I pad, apple TV and software like Mac Os x operating system and iOS. The company also has a strong hold in the E-Business category.
This research will begin with the description of the organization. The report continued with the organizational self-assessment; examination of such market environments as cooperative, competitive, economic, technological, social, political, legal, regulatory. Potential opportunities for growth and proposed growth strategy also have been made.
The researcher states that the present day giant in the high definition electronics industry, Apple Inc. was established in 1976 with the name of Apple Computer in a garage of Steve Jobs, the founding member. S. Jobs partnered with Steve Wozniak, they were eventually joined by A. C. Marakkula. The company was incorporated in the early 1977. The initial mission was ‘one person – one computer’.
Conclusions : page 15 6. References : page 16 Executive Summary International business and marketing are growing day by day because of the favourable business climate existing everywhere at present. The entry of globalization has revolutionised and rewrote many of the existing traditional business principles and concepts.
C. Marakkula eventually joined them. The company was incorporated in early 1977. The initial mission was ‘one person – one computer’ (Freedman & Vohr, 1998). Today Apple, Inc. is recognized as the world’s leading technology company and has a ubiquitous international presence.
The paper explains the strategies the company is using, or it used to address the changing economics, and the tactics the company used to ensure successful implementation of business strategies and achievement of strategic goals. The role of human resource management in the achievement of business goals of a company are also expounded in detail.
Jobs would later return and guide the organization to eminence, and Apple, Inc. is today the world’s most profitable technology company. In determining future investment viability a number of perspectives are advanced. SWOT Analysis Strengths One of the most overarching considerations is Apple, Inc.’s SWOT analysis.
The report will explore the trends and changes in marketing strategies adopted by Apple in past and present. Apart from that, the report will also focus on effectiveness of these strategies in different situations, failures and how the company recovered from failed strategies in past, and understanding exact needs of the consumers.
The company selected for the paper is Apple Inc. The demonstration of the marketing principle and the concepts is done in the paper in four parts named as tasks. Task one presents the definitions of marketing and explains the marketing processes and concepts of Apple Inc.
This paper presents brief report on the Strategic Marketing of Apple Inc. and gives detailed analysis of both the internal as well as external environments. The SWOT analysis of the company has been performed to find the internal and the external environmental situation of the company and Apple's Impact on Business.
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