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The behavioural process of consumers, suppliers and other business stakeholders of a firm can be thoroughly assessed with the help of appropriate economic theories (Heracleous, 2013).
This report aims to interpret commercial success and failure of the famous multinational company of Apple Inc. For making the analysis, the researcher will use theories of economics such as, that of demand and supply, consumer behaviour, absolute advantage, rational choice and market structure (Hutt and Speh, 2013). It is highly rational to conduct this type of a research because the researcher will finally provide specific recommendations based on the analysis, that will help the company rectify few of the business problems.
Apple Inc. is a publicly traded company founded in 1976, situated in California. The company engages in providing computer hardware and software products. Popular products of the company comprise iMac, iPhone, iPad, iOperating system and iTunes. At present, the company headquarters is located at Cupertino, California in the United States. The company conducts operations in almost all world economies. The organization was founded by three proficient business leaders, namely Steve Jobs, Ronald Wayne and Steve Woznaik (Apple Inc., 2012). It was estimated that in 2010, the organization owned over 425 retail stores across different marketplaces. The company provides services through both online and offline selling means. In 2012, the net income of Apple Inc. was estimated as US $ 41.733 billion, but in 2013, it was astonishing to note that income of the company had declined to US $ 37.037 billion (Hutt and Speh, 2013). However, the organization experiences huge scale and scope of trade and recruits over 80000 skilled workforce around the world. Though the net income or profit is falling, yet the company appears to experience increasing revenue. The revenue of Apple Inc. in 2012 was US$ 156.508 billion, which had increased to US $ 179.91 billion in 2013 (Apple
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Innovations in this industry are observed to take place more frequently rather than other industries in the current phenomenon. The sales and adoption of tablet and smart phone are further being determined by high popularity of mobile phones. In present days, there is high requirement for immediate, on-demand access to the websites, computer and other networking tools along with numerous services among customers as well as organisations.
Globalisation 12 4.0.Conclusion 13 References 16 1.0. Introduction Apple Inc., is a consumer electronics company that designs, manufactures and markets mobile communication and media devices, personal computers, and portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications (Apple, 2011).
Jobs would later return and guide the organization to eminence, and Apple, Inc. is today the world’s most profitable technology company. In determining future investment viability a number of perspectives are advanced. SWOT Analysis Strengths One of the most overarching considerations is Apple, Inc.’s SWOT analysis.
These mentioned services were offered in relation to personal computers along with the associated services software, networking solutions and peripherals across the globe. Presently, the company has been observed to benefit from a market share of above 87.3 percent in the global automotive market
The paper explains the strategies the company is using, or it used to address the changing economics, and the tactics the company used to ensure successful implementation of business strategies and achievement of strategic goals. The role of human resource management in the achievement of business goals of a company are also expounded in detail.
The main focus of this essay is to analyze the strategies Apple Inc. used in their way to success. This is one of the largest service provider and computer company in the world. It rose from a humble beginning when two young entrepreneurs thought of assembling personal computers and sold it to their friends and acquaintances.
in the marketing of their products. This is will include the factors which enhance their improvement or decline in the market share. Apple’s products are affected by political, economic, social, technological, environmental and legal
The report will explore the trends and changes in marketing strategies adopted by Apple in past and present. Apart from that, the report will also focus on effectiveness of these strategies in different situations, failures and how the company recovered from failed strategies in past, and understanding exact needs of the consumers.