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Apple Inc. has been established by Steve Jobs, Ronald Wayne and Steve Wozniak in early 1970s when a hobby-machine that a very talented electronic wiz developed for himself and thence they thought to market it. The company has experienced full of highs and lows in its past 30 years as normally expected of a technology company and has still remained far positive despite economic, competitive and marketing challenges it faced.
Apple Inc. headquartered in Cupertino, California and incorporated in January 3, 1977, is engaged in designing, developing, manufacturing and marketing of personal computers, communication devices, servers, network solutions, portable music digital players and many other related accessories and peripherals. The company markets and distributed its hardware and software solutions through its own-retail stores, online stores, sales force and third party sellers.
The most unique feature of the company was that it has always been prospering on innovation. The company gained a very significant portion of the market in 1990s when it developed personal computer in the brand name Apple II, and when it reinvented the same within the next decade in the brand name Macintosh and thus ultimately to have gained a very deeply-routed brand loyalty with iMac in 1990s. iMac helped the company identify a very vast opportunity of a new market that has been until then hidden and it continually innovated many varying products and services in names of iPod, iPad, iTune, iLife, iPhone, iCloud, and so on. Apple Inc plays pivotal roles or leading shares in different industries such as Personal computer, tablet PCs, Smartphone, operating system etc.
Hodgkins (2012) reported Gartner’s release about Apple’s market share in its personal computer industry. Though the report was a bad news for the industry as a whole due to that consumers are spending less on PCs as there are other technologies such as Smartphone and Tablet PCs, the news was very good for Apple that it showed an increase of its sales by 4.3 percent in the second quarter beating the shares of its competitors such as HP, Toshiba and Acer. When it comes to the market of Tablet PCs, the report was interesting that Apple’s share was nearing to its all-time high. In the second quarter of 2012, Apple shipped a total of 17 million Tablet PCs with an increase of 44.1% from the figure of 11.8 million in the first quarter. Apple holds 64.4 % of the total Tablet PCs market share where as the second leading company Samsung holds only 9.9 % of the
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The organization is also using alterative energy to power some of their facilities. The prestigious magazine Newsweek ranked Apple #50 among green companies in America. Article 2: What the sustainability movement can learn from Apple URL: http://www.guardian.co.uk/sustainable-business/blog/sustainability-marketing-behaviour-change-lessons-apple This article talks about different sustainability topics associated with Apple computers.
Apple has earned an exceptional reputation in consumer electronics business. It is ranked as the third largest mobile phone maker and is the largest technology company in terms of revenues and profits. Apple fulfills its motto “Think Different” by introducing innovative products and as a result captures consumer loyalty.
It has a strong and loyal customer base which trusts Apple’s products beyond measure. Fortune magazine ranked Apple as the world’s most admired company in 2008, 2009 and 2010. It was established in April 1976 by Steve Jobs, Ronald Wayne and Steve Wozniak.
However, the company was dealt a big blow when its chief executive officer and its founder Steve Jobs died. The company will therefore have to search for for ways in which it will use to maintain its market dominance as well as capture new and emerging markets.
The association's best-kenned supplies things fuse the Macintosh workstations, the ipod, the iphone and the ipad. Apple fused customizing fuses the Mac Os X working skeleton; the itunes media browser; the ilife suite of intelligent media and astuteness modifying; the iwork suite of productive customizing; Aperture, a master photography bunch; Final Cut Studio, a suite of master sound and film-industry modifying things; and Logic Studio, a suite of music engenderment executes.
From personal computers to IPod’s, Apple has successfully emerged as an organization which is creative and innovative. What is also significant to understand that Apple has covered a long journey to achieve its current state as over the period of time, it became
e, modern and useful technology products; it has released another gadget that has been carried on to be a big hit, “Apple iPhone”, which is one of big hits of the Apple Corporation since, this technology based product has brought revolution in the global mobile and PDAs
This store has gone through a series of expansions. The latest expansion of the store was on February 2012. Residents of Pasadena were looking forward for the new store, and as always, the store did not let them down. The
Competitors, pricing method, and position strategy will be discussed in the paper.
Apple follows a static pricing strategy which means that the company does not change its pricing very often. Apple charges premium prices for its products because of its innovative
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