The Apple Company Hi-Tech Product - Report Example

The Apple Company Hi-Tech Product The Apple Company Hi-Tech Product Background of Apple Inc Innovation and invention in both low-tech and hi-tech products is one of the core objectives and main aim of Apple Inc and other global co-operations and local profit making organisations. Over the years, the Apple Inc has established a considerable number of hi-tech products thus placing it as one of the most inventive and innovative global marketing corporation. The Apple Inc, previously known as Apple Computer Inc is one of the most proficient American multinational cooperation. The Apple Inc headquarters is situated in Cupertino in California, United States of America. The Apple Inc specialises on production and distribution of hardware products such as personal computer, computer software, and customers’ electronics. The company is as well known for producing hi-tech products such as ipad tablets computers, iPhone Smartphone, iPod music as well as Mac line of the iTunes media browser. Some of the Apple Company’s commonly known software products include iOS operating systems, iwork creativity and production suits, ilife, safari web browser, as well as iTunes media browser. The Apple Inc was established in 1976 as a private organisation. In 1977, the company was expanded to incorporate other electronic services and was named as Apple Computer Inc. However, due to its inclusiveness and consistent expansion, the word computer was eliminated in its name in 2007 and as a result; the company was named as Apple Inc. This was due to the fact that, the Apple Inc expanded to shift some of its focus towards customers electronics that followed the introduction of iphone. At present, Apple Inc is one of the second largest information technology entities in terms of productivity and revenue in United States of America corporate world. The company is as well the world third largest mobile phone maker after Nokia Inc and Samsung. In 2008, United States of America consumers named the Apple Inc as one of the most admirable company in America (Colvin 2009, P.76). The Apple Company dominance and popularity in global market can be associated with the Company effective production, promotion, and marketing strategies. In its production strategy, the company is focused on meeting the needs and demands of its existing and potential customers The Apple Company cultures have as well be very influential in determining the current position of its products in global market (Bagnall, 2005, p.112). Innovation and invention in both low-tech and hi-tech products is one of the core objectives and main aim of Apple Inc and other global co-operations and local profit making organisations. In the last few years, the Apple Inc has established a considerable number of hi-tech products thus placing it as one of the most inventive and innovative global marketing corporation. The introduction of iphone 4S product In October 4th 2011, the Apple Inc made one of the most effective inventions by introducing a hi-tech product, iphone 4s. The iphone 4S product was unveiled in various global markets in the world including Japan, United Kingdom, United States of America, Australia, Canada, Germany, and France. The company later expanded the market of the established products to other global markets such as china, Asia and some African countries. The new hi-tech product had features of apple A5 processor and was the first model to be offered by Sprint. To expand its market, Apple Inc entered into an agreement with C-spire Wireless. The agreement allowed the United States of America Apple Inc to sell the iphone 4S with C-spire Wireless in the subsequent years. This was the first time the Apple Inc was supported by regional carriers network to market its new products in local and global markets. Despite having other unique and sophisticated features, the Apple iphone 4S hand Siri Voice Assist Technology that advanced its efficiency and popularity to potential customers. The other commonly known feature of iphone 4S are the updated 8mp camera that had new optics. The iphone 4S is currently one of the fastest moving products in American market and other European countries. The marketing sales data and shares Within the first three days in the global market, Apple Company had managed to sell over four million-iphone 4S phones. This was as a result described as one of the most successful and effective launches in United States of America’s mobile phone market. The iphone 4S phone has in the last three years been witnessing effective and reliable performance and demand in local and global market. The product is as well labelled as one of the most efficient and profitable Apple Inc products. As of last two years, the iphone 4S had penetrated to almost all-global market segments. The Apple Inc sells over 10 million iphone 4S every years. The differences between previous products and iphone 4S For a starter, iphone 4S Inc reliable and strong reputation and efficiency is one of the unique factor that has facilitated the current performance of the iphone 4S in local and global market as compared with others. The current performance in online stores statistics and facts indicate that, iphone 4S reputation is one of the most consistencies in global and American market. Through its effective reputation, iphone 4S is current the only pruduct in global and local market that have the capacity of convincing major music and electronic labels to sign legal download services. The Apple Inc iphone 4S is manufactured through a very complicated and unique technology and technique that limited chances of imitation and duplication thus enhancing the maintenance of the quality of the product. In addition, the Apple Inc iphone 4S has very unique internal factors that enables to market effectively in global and local markets. For instance, the Apple Company that produces iphone 4S has very competent and experienced professionals who have the capacity of producing unique and complicated hi-tech products. Compared to other products the Apple Inc used very effective promotion and marketing strategic team that outweigh the ability of other competitors in global market. Other internal factors that have facilitate the current performance of the iphone 4S in local and global market include the availability of highly qualified human resource personnel’s in Apple Inc, highly skilled and adequate workforce, advanced technological resources, superior extranet and intranet information technology competence, effective technical and engineering development capability as well as creativity capability. Contemporary researches have as well indicated that, the Apple’s technical and engineering development ability as well as creativity ability is some of the most influential and powerful internal factors that have enabled the current performance of iphone 4S. The Apple Inc consistent corporate culture have as well played a significant role in enhancing the current encouraging performance of the iphone 4S. The iphone 4S is one of the most successful communication products that have relied on corporate culture to prosper in modern global market. The Apple Inc’s corporate culture is as well an indication of what a successful corporate culture can perform in modern global market and advance the productivity of the company’s products. For instance, in its recruitment, Apple Inc has specifically relied on academic and professional merit and individual experience and competence. Almost all chief execute officers in the company have maintained the culture of performance and competence in their recruitment and promotion process in order to facilitate the development of unique and sophisticated products such as iphone 4S. The company has a strong reputation of promoting excellence and individuality and especially those who participated in the production of iphone 4S. Fostering individuality and excellence has resulted to extensive employment of qualified and competence professionals in the company. As a result, in promoting and marketing of the iphone 4S, the Apple Inc has been relying on its competence human resources and its efficient marketing and promotion team. In addition, in promoting its iphone 4S, the Apple Inc instituted a systematic plan of recruiting efficient professionals to formulate and oversee the entire advertisement and promotion initiative. Sedation meet when the new product into the market The Apple Company come up with Apple fellow program that was aimed at awarding professionals who demonstrated extra-ordinary leadership, promotion as well as leadership traits in the entire promotion process of iphone 4S. In the initial promotion stage of the iphone 4S, the company rewarded over 100 employees who promoted the company’s product effectively in local and global market. However, the process was very costly thus interfering with the product’s productivity The company strict transparency and accountability corporate culture has as well played a very essential role in influencing the current success and performance of the iphone 4S in global market. Although there were malfunctions in the entire promotion exercise, corporate culture helped in dealing with losses and shortfalls that are associated with lack of accountability and transparency in any company. Accountability culture as well helped in enhancing effective utilisation of the limited funds and other resources that were set aside for advertisement and promotion of the iphone 4S. On the other hand, professionals who were involved in the production and promotion of iphone 4S utilised a considerable amount of the company’s resources. The Apple Inc specialists who took part in the production and promotion of the iphone 4S were professionals and promotion experts who were not exposed to other responsibilities outside their area of their jurisdiction and specialisation. This initiative ensured that only the most qualified professionals were and is still involved in the iphone 4S marketing process. According to Apple Inc cooperate culture; every individual is assigned a specific role to play in the company depending on their area of specialisation and competence (Jeffrey &William 2005, P. 91). In the initial stages of promoting the iphone 4S, Apple Inc relied on is commonly known “"iThink, therefore iMac" slogan. This slogan has in the recent days proved to be extremely effective in placing iphone 4S in its current position in local and global market. Since its invention, some the most prominent Apple Inc slogans have been very effective in its advertisement initiatives (Mossberg, 2012, p. 12). In the product under study (iphone 4S), the company as well used online services to ensure a good number of the company’s customers are aware of the features and function of iphone 4S. The process was however very complicated and required a lot of resources. Moreover, mass media such as radio and televisions were as well essential in placing iphone 4S at its present market position. The company marketing and production process of iphone 4S also relied on printed media such as magazines and newspaper to market their products in the already established market and in new market. The company as a result used United States of America mass to advertise iphone 4S in local and global market. In some markets such as United Kingdom, China and France, the company conducted systemic campaigns and public sensitisation to promote the newly invented iphone 4S (Frank 2010, p. 112). How the Apple Inc solved emerging complication in the promotion and marketing of iphone 4S Initially the promotion of iphone 4S faced a problem of limited royalty from the Apple Inc customers. As a result, a good number of global marketers describe as unusual and very efficiency the existing iphone 4S brand royalty. To improve the royalty of iphone 4S, Apple Inc engaged evangelists in promoting iphone 4S in United States of America market. The Apple Inc as well has specific customers who are loyal to their existing and new products. Therefore, the company has consistent market to specific section of the customers in global market. On the other hand, iphone 4S borrowed most of their customers from the previous company products (Anwer 2012, p. 11). In order to promote its products to many global markets, the company has opened several promotion and marketing outlets in its global markets. In United States of America, the company has over 400 outlets that promotes and sells iphone 4S and other Apple Inc products. On the other hand, the company has opened several other outlets in other countries. For instance, in France, the company has over 100 outlets. At present, the company is among the companies that have many outlets in global market (Helft, 2011, P. 27). Moreover, to effective compete with other competitors in promoting iphone 4S, the used online services to promote market and distribute iphone 4S products in local and global market. In this case, customers are expected to order and purchase their iphone 4S using online services. After making the order, the ordered products are distributed to the nearest outlets at the most appropriate time and place. Therefore, the company’s efficiency in distributing its products at the right time and at the right places have played a very essential and noticeable role in improving the demand of iphone 4S. The Apple Inc has as well ensured that, the iphone 4S spare parts are available in local and global market in order to sustain the product productivity, quality and efficiency (Anderson, 2011, P. 127). To counter the problem of inconsistency, Apple company has as well identified the most effective and reliable suppliers of the company’s raw products and other essential products. Consistent distribution of raw products that are used to manufacture iphone 4S has as well facilitated in effective and reliable manufacture and distribution of iphone 4S in the market. Moreover, to ensure consistency in its production and distribution, the company manufactures most of its raw materials locally. The company raw products are also acquired at the most cost effective price and from companies that have reliable reputation and financial capability (Apple, 2011, P.119). With an aim of attracting, middle class and lower class customers, Iphone 4S was sold at affordable prices. To facilitate its sustainability in the modern global market, the company alters the prices of iphone 4S and other products depending on the existing economic status. The company has effective promotion and research team that identifies some of the most effective environmental factors that determines the market most cost effective and efficient prices of its products. Although the company is affected by consistent financial crises in United States of America and other European countries, iphone 4S demands is global market has also been very consistent and efficient. The Apple company iphone 4S prices are as well based on the current economic status of the identified market. As a result, prices of iphone 4S varies from one market to another depending on the economic status of the identified market. Prices of iphone 4S in developed countries such as United States of America and United Kingdom are relatively higher compared to prices in developing countries such as Asian and African countries. Difference in prices of iphone 4S from one market place to another ensures that, the company have systematic productivity as well as increase in demand of the company’s products (Steve &Gina 2006, P. 567). Researchers and innovators have as well described iphone 4S as among the products that are produced using one of the most effective and sophisticated technology. The iphone 4S has as well incorporate significant level of modern invention and technology. The Apple Inc., has as well been every effective in maintaining the quality and status of its products in global market. The company has succeeded in maintaining the initial quality of iphone 4S. The sophisticated technology that is used to manufactures iphone 4S has also played a very essential role in minimising chances of production of counterfeit products in local and global market. In addition, the company have some of most qualified team of technical experts that ensures the identification of effective raw materials that are used to manufacture the company’s products such as iphone 4S (Wilson 2010, p. 27). On the other hand, to identify the current position of iphone 4S in global market, Apple Company was compelled to adopt various mechanisms and strategies. The iphone 4S dominance and popularity in global market can as well be associated with the Apple Company effective production, promotion, and marketing strategies. In its production strategy, the company is focused on meeting the needs and demands of its existing and potential customers (Murphy 2011, p.123). The features that are contained in the company’s new products are also defined by evaluating and understanding systematic researches in various markets. In its promotion strategy, Apple Company relied on several advertisement and promotion services. To expand in global market, the company used online services, printed and electronic services as well as consistent campaigns (Linzmayer, 1999, p. 567). In the initial stage, Apple Inc encounters a problem of expanding into many global markets. Therefore, to counter the problem, Apple company marketing team used online services to market iphone 4S in global markets. The company outlets were as well very essential in establishing new markets for iphone 4S. Apple Company have as well established rewards and gift to organisation and individuals who are royal to the company new and existing products in local market. The apple company has as well established strategies that ensure that the company get consistent interaction and feedbacks from its customers concerning the nature and quality of the company’s products that are in the market. The Apple company customers’ feedback is essential in production of new products and in improving the quality, demands and productivity of the existing products (Jeffrey 2008, p.89). Conclusion In the light of the above analysis, it is clear that, iphone 4S is one of the most complicated, demanding and effective Apple products. The iphone 4S has as well dominated both local and international markets. Since its inauguration, the iphone 4S has significantly improved the image and reputation of Apple Inc. The current performance of iphone 4S in local and global market is brought about by several existing and emerging factors. These factors range from internally developed factors to environment manifested factors. The company’s production and distribution strategy and infrastructures have as well played a noticeable role in enhancing the current performance of iphone 4S. As a result, iphone 4S current performance is an indication of how the company reputation and effective strategy can advance the demand of the company’s product. Consequently, for a company to effectively promote its products in local and global market, it ought to improve its reputation as well as the quality and nature of its products. References Anderson, A., 2011, “Apple Power Cables to Become Even More Environmentally Friendly", New York, NY: KeyNoodle Anwer, J., 2012, “Apple CEO Tim Cook loves India, but bets big on China". The Times of India, 3, 7, 91-11 Apple, 2011 "Apples child labour issues worsen". London: Telegraph Bagnall, B., 2005, “On the Edge: The Spectacular Rise and Fall of Commodore” Variant Press, 9, 12, 109–112. Colvin, G., 2009, “The Worlds Most Admired Companies 2009", Fortune 159 (5): 76-91. Frank R., 2010, “West of Eden: The End of Innocence at Apple Computer”, New York, NY: Penguin Books Helft, M., (2011) "Jobs Returns to Introduce a New iPad". The New York Times, 23, 89, 12-89 Jeffrey S. Y., 2008, “Steve Jobs, the Journey is the Reward”, London: Lynx Books Jeffrey S. Y., William L. S., 2005, “iCon Steve Jobs: The Greatest Second Act in the History of Business”, New York, NY: John Wiley & Sons Linzmayer, R., 1999, “Apple Confidential: The Real Story of Apple Computer, Inc” New York, NY: Starch Press. Mossberg, W., 2012, "New iPad: a Million More Pixels than HDTV” New York, NY: Dow Jones & Company Murphy, D., 2011, “Apple Acquires C3 Technologies, One Step Closer to New Maps App". PC Magazine, 7, 7, 123-127 Steve W., &Gina S., 2006, “iWoz: From Computer Geek to Cult Icon: How I Invented the Personal Computer, Co-Founded Apple, and Had Fun Doing It, W. W.” New York, NY Norton & Company Wilson, G., 2010, “Private iCreator is genius behind Apples polish”, New York, NY: New York Daily News. Appendix 1 (Credit: IDC) Appendix 2 (Credit: IDC) Appendix 3 Sources: Apple press release library[8 Appendix 4 Read More