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Marketing Essays

Result for Subject Marketing:
19702 essays
Marketing Planning and Marketing Campaigns Design Marketing Assignment
9 pages (2250 words) , Download 2 , Assignment
Free
The marketing planning process enables the marketing teams to focus on the generation, communication, distribution and capture of values from the target audience while taking into account the diversified risk factors of the environment. This process is more concerned with the medium performance of the product or service solutions in the market.
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Learning and Development in Organisations, Improving Ethics and Academic Skills Marketing Essay
12 pages (3156 words) , Download 3 , Essay
Free
I would seek to identify the learning needs of the caregivers using the direct observation method. On-field or direct observation is a method using which a person or a researcher can identify the behaviors of a target group. In our case, this method will help in identifying those behaviors or attitudes that cause a decrease in the effectiveness level of caregivers.
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Marketing Strategies of Burberry for the Chinese Luxury Market Marketing Essay
87 pages (9610 words) , Download 7 , Essay
This chapter provides an introduction to the topic and the research inquiries contemplated in addressing the topic.  In this regard, this introductory chapter will provide an overview of what this research will encompass, will identify the aims and goals of this paper and will comment on the relevance and purpose of this research study.
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How Hersheys company emerged to a multibillion-dollar organization Marketing Research Paper
13 pages (3250 words) , Download 3 , Research Paper
Free
This paper is a full-scale elaboration of how Hershey’s company developed itself from a small-scale unit to a global leader in the chocolate industry. Appropriate management tools are taken and the performance of the company is tested on the basis of those tools with the provision of rational justifications.
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Economic Crisis and Volkswagen Marketing in Asia Marketing Literature review
22 pages (6442 words) , Download 2 , Literature review
All relevant literature dealing with the impact of the global financial crisis on the automotive industry in general and a special note on its impact on the automotive industry in Vietnam’s automotive sector has been included in this chapter. Moreover, the study takes a case study approach of studying the impact of the economic downturn on Vietnam.
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Consumer-Brand Relationships Marketing Essay
20 pages (5585 words) , Download 3 , Essay
Free
Since the competition has intensified in all industries and the environment has become highly competitive, it has become important for the companies to maintain relevance with their customers and avoid any kind of commoditization. It is believed by Belaid and Behi (2010) and Keller and Lehmann (2006) that in such kind of business environment, the only way to compete is to develop a strong brand that has a completely holistic view.
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Marketing Mix Issues Marketing Essay
10 pages (2663 words) , Download 11 , Essay
Free
All the elements of the marketing mix can affect consumers in multiple ways. Therefore, marketing mix is used by firms to achieve their objectives (Lancaster and Reynolds, 2003). This happens when these marketing tools are employed by an organization to pursue the target market marketing of a product entails creating an excellent marketing mix.
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Marketing Mix for Colgate Marketing Case Study
9 pages (2721 words) , Download 5 , Case Study
Free
This company is regarded as a world leader in dental and oral hygiene, and it also uses effective marketing strategies to sell its products to different people. The other strength of the company is that it designs its product to offer maximum protection to the people, and it also strives to offer products that can leave the teeth sparkling clean.
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Business Marketing of LumiCore Marketing Essay
16 pages (4216 words) , Download 2 , Essay
Free
The report has been prepared with a view to submitting it to the Board of LumiCore analyzing the market to enter by the LumiCore which is a subsidiary of the giant Brazilian chemical company LumiChem and manufactures a broad range of paints, pigments and coatings. It is planning to diversify its business into another market away from the Brazilian market and plans to enter and explore the business-to-business opportunity in the UK market.
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Sony and the Marketing Mix Marketing Essay
13 pages (3780 words) , Download 2 , Essay
Free
Sony International Corporation is a Japanese multinational company with its headquarters in Tokyo Japan. Its founders were Akio Morita and his counterpart Masaru Ibuka. They popularly used the nickname; the Sonny boys since they are the ones who came up with this outstanding innovation saw the light of the day in the late 1950s when the two decided to go commercial with the Sony concept.
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Organizational Culture and Leadership - Trader Joe Marketing Essay
10 pages (2869 words) , Download 4 , Essay
Free
Trader Joe’s started its business in the year 1958 as a privately held grocery chain store which deals with a broad assortment of products such as organic foods, specialty products and private labeled staple foods. Trader Joe’s performs its operational functions within the various provinces of the United States and San Francisco.
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New Marketing MIX for Meeting Market and Organizational Needs of McDonalds Marketing Essay
12 pages (3000 words) , Download 3 , Essay
Free
The process of using and identifying the correct platform for promotion is a very important step on the part of Mcdonald's for the purpose of engaging in a battle in the marketplace with the rival fast-food brand. Using social media platforms will provide a significant amount of leverage in the process of producing consumer awareness.
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Tourism Websites Analysis Marketing Research Paper
19 pages (5256 words) , Download 2 , Research Paper
Free
The introductory part of this study shows the need for having marketing research. This is through analysis of tourism websites showing that taking marketing research is necessary in order to formulate decisions and strategies for business success. In carrying out marketing research, there is a need to develop skills needed in seeking information about the market and marketing issues.
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Analysis of Brazil, Russia, India, China, South Africa Nations Marketing Research Paper
9 pages (2614 words) , Download 2 , Research Paper
Free
General Motors has been selected as the global company and this research study would mainly deal with suggesting an international expansion marketing strategy of General Motors into the automotive industry of Russia. The products that would be offered in the Russian market are the luxury hybrid and alternate energy vehicles manufactured by General Motors.
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Effect of Brand Image on Consumer Purchasing Behaviour Marketing Essay
10 pages (2886 words) , Download 3 , Essay
Free
Generally speaking, “brand can be defined as “a name, symbol, logo, signature or a combination thereof that defines a manufacturer's products or services through differentiating them from competitors' products or services and offers perceptions such as quality, value, prestige to the consumers” (Pars & Gulsert, 2011, p.228).
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Advertising & Consumers Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
Consumer behaviour forms the basis of marketing system in any organisation and it varies in different individuals based on their inner motives. These motives would be what marketers identify so as to attract and satisfy the customer. One of the methods through which organisations use to attract customers through their inner motives has been identified by Trehan, M.
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The Impact of Service Quality on Customer Satisfaction Marketing Research Paper
12 pages (3780 words) , Download 9 , Research Paper
Free
The magic key in today’s market became Service Quality; this concept is widely spreading and became a highly weighted customer priority. Maintaining high service quality is a competitive edge for any firm; companies now are very much concerned with that concept investing and focusing on the service quality to maintain differentiation and survive in the new global world.
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Public relations plan for Pilsner Urquel Marketing Research Paper
13 pages (3250 words) , Download 2 , Research Paper
Free
Pilsner Urquell is operating in the international beer industry for many years and is known to be one of the prime golden beers. Pilsner is currently operating under SABMiller along with three other international brands (SAB Miller, a).
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Strategic Fit Analysis of Starbucks Corporation Marketing Essay
11 pages (3358 words) , Download 5 , Essay
Free
Starbucks Corporation is a US-based company and is engaged in the business of purchasing and roasting whole coffee beans. It is regarded to be one of the premier brands of specialty coffee retailing in the world and operates its business in more than 50 countries of the world. Starbucks is headquartered in Seattle, Washington, and was founded in the year 1971.
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Marketing Plan: Jims Cleaning Group Marketing Essay
13 pages (3828 words) , Download 4 , Essay
Free
Jim’s Cleaning management will have to intermittently visit and inspect the manufacturer to whom the outsourcing work of production of cleaning products has been assigned. This will ensure quality products are manufactured and the reputation of the company increases. Jim’s Cleaning should make it mandatory for franchisees to get a customer feedback form filled after the job is over.
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Developing an integrated Marketing Mix Plan for a new brand (TEA) Marketing Research Paper
15 pages (3750 words) , Download 3 , Research Paper
Free
Developing an Integrated Marketing Mix Plan for a New Brand (TEA). At the current the world tea market is swiftly developing with emerging customer necessities. The importance of the drastic change is noted from the export of value added tea products is highlighted in literature to face the shortcomings that are increasingly aggressive beverages.
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Undergraduate Internship Report Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
The professionals, staff and the entire workforce in the organization gave me the support that I needed during my internship. They further entrusted me with all my tasks without considering me as a mere learner.
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Strategic Planning for Digital Marketing Communications - Saudi Arabia Airlines Marketing Essay
15 pages (4131 words) , Download 3 , Essay
Free
To enhance the reputation of SV and improve its image within the Kingdom and abroad” (Saudi Airlines c, 2012). The airline began its journey with single twin-engine aircraft and with the objective to become one of the best airlines in the world currently holding 102 aircraft's fleet (Saudi Airlines a, 2012). Along with Airline service, it provides auxiliary ground services to its own, other domestic and international airlines.
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Marketing Strategies - Change and Trend in Macro Business Environment Marketing Assignment
11 pages (3083 words) , Download 2 , Assignment
Free
This paper focuses on the impact of this macro-environmental change on the marketing strategies of South African organizations. Implications of this change on marketing strategies, specifically, a major shift from traditional ways of marketing and promotion to major usage of online social media like Facebook, tweeter, and other popular social networking sites will also be analyzed in this paper.
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How Successful Is Rolexs Current Marketing Strategy Marketing Research Paper
11 pages (2965 words) , Download 3 , Research Paper
Free
Rolex is among the top-ranked luxury brands in the wristwatch industry that has created its distinctive position in the market by targeting only affluent people. Rolex has been targeting the niche market since its initial days; the main aim of the company is to provide quality-seeking people with the best wristwatches that have been designed with superior quality raw materials.
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Marketing for Nissan the Automobile Company Marketing Essay
10 pages (4496 words) , Download 2 , Essay
Free
A SWOT analysis was conducted to identify internal and external factors that can affect the ability of Nissan to sell the 370Z. To effectively market this particular car model within the world market, branding and marketing mix (4Ps) related to 370Z was tackled in detail. Basically, the information presented in this report is useful in terms of enabling the company to sell this product based on its target consumers’ specific needs and wants.
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Relationship between Connecting with Participants and Enjoyment of Reality TV Shows Marketing Research Paper
9 pages (2442 words) , Download 4 , Research Paper
Free
The findings of the market research will provide a solution to the marketing management problem. The marketing management problem is the source for the marketing research problem. This problem is addressed by a set of independent questions that the researcher wishes to be answered which are referred to as Marketing Research Objective (MROs).
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Significance of the Marketing Mix in the Creation of a Response to the Brand of Zara Marketing Assignment
12 pages (4517 words) , Download 3 , Assignment
Free
In general, the fast movement of its clothing items is possible as a result of limiting its production output and having efficient just-in-time manufacturing and delivery system. Because of the company’s ability to move its merchandise in a fast mode, its target customers are able to easily find the latest fashion design within reach of the Zara store outlets.
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A Brand Plan report for Cadbury Marketing Essay
11 pages (2750 words) , Download 4 , Essay
Free
John Cadbury founded the company “Cadbury” in 1831 with the aim of fulfilling the people’s desire of having delicious and best quality chocolates at affordable prices (Cadbury, 2012). The company has been successful in its mission and has completely revolutionized the processing market of cocoa since 1866.
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An individual pre market entry report. Japan Marketing Assignment
12 pages (3000 words) , Download 5 , Assignment
Free
The project will analyze the political, technological and some other aspects that is necessary to enter into a market of foreign country. An SWOT analysis of the company are also been discussed just to take note the strengths the company as well as the awaited opportunities for the same in the new market venture (Doole and Lowe, 2008, p. 7).
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Smartphone Marketing Lab Report
20 pages (5000 words) , Download 7 , Lab Report
Free
The study is focused on the reasons of selecting smartphones. The report represents the questionnaire analysis results, as well as the study and interpretation of the collected data. While questionnaire results were used as the primary source for studying the market of smartphones, the global statistics, other researches and theories were used as secondary data sources for supporting the outlined patterns and theories.
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Consumer Buying Behavior Towards Cars Marketing Essay
32 pages (8782 words) , Download 4 , Essay
The domestic car prices have elevated by 60% in March 2011-12 compared to the previous year. Several new players like Toyota, Nissan, Ford, and BMW are all set to venture within the Oman marketplaces heating up the competition further. One major element that may assist the businesses is advertisement and study of the customer perception about the product.
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Summer Intern at Haitong Securities Company Limited Marketing Term Paper
10 pages (2645 words) , Download 2 , Term Paper
Free
During the internship, it provided extensive practical learning exposure to the investment arena. It was also very beneficial from point of view of applying theoretical concepts studied mainly in course UD. In the end, it will also provide a concluding note regarding suggestions to the firm for improvements.
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Sustainability Marketing Plan: Minnesota Mining and Manufacturing Corporation Marketing Speech or Presentation
13 pages (3551 words) , Download 3 , Speech or Presentation
Free
It manufactures products for a wide range of industries such as transportation, healthcare, safety, security and protection services, consumer and office, displays. In addition to this, the corporation sells its products through various channels such as through the involvements of distributors, wholesalers, retailers, dealers.
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Marketing plan for COCA COLA Marketing Essay
16 pages (4000 words) , Download 7 , Essay
Free
This report has presented a brief marketing plan for Coca-Cola Company to market its non-alcoholic drinks for the coming years in a way to achieve sustainable competitive advantage and to function effectively devoid of challenges posed by technology, and social factors. The environmental analysis part has dealt with analyzing the present situations of the firm, both internally and externally.
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New Product Development and Product Innovation Charter Marketing Essay
10 pages (2749 words) , Download 4 , Essay
Free
The management is likely to delegate duties to a team that seeks to state the events following such changes. Therefore, in conclusion, all businesses view threats, modify them into opportunities and enter the market effectively and strategically. Electronic businesses are not vulnerable to technological changes; hence always endeavor in research to come with new ideas and lastly, products.
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Doing Business with Japanese Marketing Research Paper
30 pages (7892 words) , Download 2 , Research Paper
The initial part of the project will talk about the country and the business already existing in the country. In order to deal with that in an effective fashion, it is necessary to consider the PEST analysis of the same country. The Porters Five forces model and the SWOT analysis will provide a much clearer picture. In the next phase, the project will consider relations with foreign countries.
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Fast Food in Australia Marketing Essay
9 pages (2713 words) , Download 4 , Essay
Free
The historical sales growth of the company has not been that significant. The number of company-owned restaurants in Australia is significantly low. Moreover, the restaurants are not evenly distributed all over the country. Hence it is suggested that the company should increase its restaurants mainly in those Australian states where there it has significantly less number of restaurants.
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Marketing Planning on Portakabin Marketing Assignment
25 pages (6738 words) , Download 4 , Assignment
Portakabin Limited is an important member of Shepherd Group in the United Kingdom (UK) that has a specialty in modular building production. Initially, it was serving customers of the construction industry by developing attractive buildings but as the demand of its target market changed, it decided to expand into the development of offices, hospitals, and schools (The Times 100, 2011).
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Environmental Analysis of McDonalds in Australia Marketing Essay
12 pages (3329 words) , Download 4 , Essay
Free
It will be accomplished through PESTEL analysis. Now the organization chosen to accomplish the study is McDonald's. In the external analysis, the report will also shed light on the factors such as demographics, customers, and also cultural aspects. In the internal analysis section, the study will emphasize the missions and goals of Mcdonald's.
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Peoples Willingness to Buy Hybrid Cars - Pros and Cons Marketing Dissertation
50 pages (10438 words) , Download 3 , Dissertation
The aim of this research is to identify the willingness of people to buy hybrid cars and the factors that influence their purchase. The research has been implemented by both qualitative and quantitative survey methods. The sample space for the quantitative survey was 52 and that of the qualitative survey was 41.
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Market Information and Analysis Marketing Assignment
14 pages (3794 words) , Download 3 , Assignment
Free
The Australian wine industry has faced challenges over few years. In conjunction with it, there has been a rise in competition from other wine preparing nations. For the identification of the position held by Australia in the global context, understanding the ways in which consumers perceive the wines produced in the nation is quite significant in order to determine the growth opportunities.
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Strategy for Introducing a New Product - Tetley Tea Marketing Research Paper
14 pages (3578 words) , Download 4 , Research Paper
Free
The company has recorded growth over the years in both sales and the variety of products. The company is currently under the ownership of the Tata Group of companies. The company has been changing strategies over the years as market trends change. In addition, consumer needs have affected most of the decisions taken by the company over the time
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The Duality of Beer Marketing: Marketing to Businesses and Consumers Marketing Term Paper
12 pages (3193 words) , Download 2 , Term Paper
Free
There is substantial research evidence that it is the market itself that creates the necessity to segregate consumer marketing from business marketing to maintain a competitive edge. The goal of major beer producers is to link brand professionalism or exploit brand equity with business customers while establishing connective consumer relationships.
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What Affects Ones Choices Marketing Essay
10 pages (2752 words) , Download 3 , Essay
Free
In a time when economic hardship is biting every citizen. The other companies are producing cost-effective products at affordable prices compared to the American companies. If we are to build America, then competition should be allowed since this favors the customer. We should not pretend that patriotism will chain us to poverty because we do not want to fail the economy.
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The Central Intelligence Agancy (CIA) Marketing Assignment
8 pages (2000 words) , Download 4 , Assignment
Free
The agency also analyze the information in order know the hidden threats and then convey it to the US official decision makers. Finally the agency implements the action plans according to the direction of decision maker which are in favor of America’s interest.
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Evaluation of Alternative Channel Structure Marketing Essay
17 pages (4834 words) , Download 2 , Essay
Free
The report was presented to David Clarke who is the chairman of the company. The report gave a brief background of the company as well as the channel design decision paradigm which comprised of seven stages. A SWOT analysis was then undertaken which provided vital information on internal and external factors affecting the company and which were used to set distribution objectives and tasks.
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Creation and Distribution of Goods and Services Marketing Essay
11 pages (2785 words) , Download 4 , Essay
Free
Aldus Corporation’s manager introduced a proposal aimed at developing an efficient and effective way to cater to the requirements of their client base. Despite all the challenges that were experienced in the face of such an approach, especially as concerned the company’s future direction, Aldus Corporation should consider the proposal to enhance the corporation’s competitive stature.
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E-Marketing Report for North Brisbane Landscape Marketing Assignment
11 pages (3193 words) , Download 2 , Assignment
Free
The company’s online presence is poor in comparison with the rest, and there were many factors responsible for it. The visual representation of the website of the company was also not attractive enough to capture user attention. So, strategies were recommended for a future marketing plan to uplift its presence in the e-marketing arena.
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Integrated Marketing Communications: Timberland Marketing Research Paper
10 pages (2721 words) , Download 6 , Research Paper
Free
IMC is presented in a definite way so that it would reinforce the organization’s core brand message. The main goal of this concept is to integrate different marketing communication aspects including advertising, direct marketing, public relations, online marketing, and social media networking so as to capture market attention effectively and maximize cost-effectiveness.
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