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Marketing Essays

Result for Subject Marketing:
19914 essays
BASF AG - The Nanjing Project Report Marketing Essay
3 pages (750 words) , Download 2 , Essay
In addition, other BASF segments are supplied with chemicals used for the production of downstream products. The company’s portfolio vary from essential chemicals, adhesives and electronic chemicals used for the solar cell industries and semiconductors to plasticizers and solvents, as well as starting material for plastics, detergents textile fibers, coatings and paints, and pharmaceuticals (Abelshauser, Hippel, Johnson and Stokes 7).
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Marketing Proposel For a Product Marketing Research Proposal
8 pages (2000 words) , Download 3 , Research Proposal
Free
The author states that in order to market the product, the company would have to devise certain effective implementation plans that include conducting surveys, meetings and analyzing the products of the competitors. The aforementioned strategies and the plans would ultimately support the company to effectively market the product of Special K.
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Employee Satisfaction as an Antecedent for Customer Satisfaction Marketing Dissertation
75 pages (9628 words) , Download 2 , Dissertation
This helps to understand what has been done and demarcate what needs to be done on the subject. Since the subject under study is to evaluate how employees can be a source of competitive advantage in SME retail stores in Ireland, the first stream of literature focuses on the Irish economy that has impacted the SME retail sector in Ireland.
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Product Marketing Marketing Admission/Application Essay
2 pages (500 words) , Download 4 , Admission/Application Essay
Free
Introduction Competition is an essential element in business. This is because it determines the quality of product and controls the price of various products in the market. Competition is determined by consumers’ needs and preferences (Ferrell & Hartline.
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The Case of IBM Marketing Assignment
4 pages (1000 words) , Download 3 , Assignment
Free
As described in the case, this transformational process hinged upon the ability of the firm to seek out and define what core components of the firm could continue to integrate with the business needs of the new focus and which needed to be cast aside.
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Critically Analyse the Role of Customer Satisfaction and Loyalty in the Strategic Marketing Essay
20 pages (5000 words) , Download 2 , Essay
Free
Companies in order to be successful in their marketing objectives are required to provide services or products in accordance with the requirements and needs of consumers applying incessant innovation. Companies are required to be able to satisfy customers as well as acquire the loyalty of consumers for developing a better competitiveness.
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Toyota Corolla Fielder Marketing Coursework
4 pages (1155 words) , Download 2 , Coursework
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The first product that I choose was an automobile. This was a high-involvement purchase. This is because the product was expensive and would have a significant impact on my life. Moreover, this was a product that I had to spend a considerable amount of time and also effort searching for.
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Robert Mondavi Corporation (RMC) Marketing Essay
4 pages (1000 words) , Download 6 , Essay
Free
In relation to the present competitive scenario, in the United States winery industry, it is often observed that the organizations seek to integrate adequate measures in order to attain competitive position. In keeping with the greater focus and unabated competition of the present US wine market, the primary purpose of this report is to critically analyze the business strategies of Robert Mondavi Corporation (RMC), a renowned wine manufacturer and marketer in the global wine market.
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The stages of the product life cycle and the marketing strategies Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
Introduction Product life cycle is an important marketing and business analytical tool that helps to measure the demand of the customers within a market place. Product life cycle is the period or design that generally starts with initial stage of product design.
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Branding, Pricing, and Distribution at Trendy Fashionista Marketing Essay
4 pages (1047 words) , Download 2 , Essay
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The Trendy Fashionista cannot sustain its lightweight bags business successfully unless it pays particular attention to developing competitive branding, pricing, and distribution strategies. This paper will design domestic and global product branding strategy, pricing strategy, and distribution strategy for the organization in order to make its new product launch successful.   
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Analysis of Fairlawn Hotels Marketing Case Study
7 pages (2001 words) , Download 3 , Case Study
Free
Porter’s five force model is an important strategic marketing tool that helps an organization identify potential market or industry opportunities. The organizations within an industry can identify potential competitive advantages through the implementation of Porter’s five force analysis to develop significant corporate and business strategies.
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How the Company Seeks to Deliver Customer Value Marketing Essay
8 pages (2311 words) , Download 4 , Essay
Free
The main aim of this report is to analyze the way Apple Inc has been delivering customer value. Conversely, this discussion will focus on elaborating factors such as competitive advantage, analysis of PC and devices market with the positioning sustainability of PCs, MP3 Players, and Smartphones (Agnello, 1).
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EMOTIONS AND HOW COMPANIES UNDERSTAND AND USE IT TO INFLUENCE ON CONSUMER BEHAVIOUR Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
EMOTIONS AND HOW COMPANIES UNDERSTAND AND USE IT TO INFLUENCE ON CONSUMER BEHAVIOUR. Consume emotional behavior deals with the study of organizations, individuals, groups and the methods they use to secure, select, and employ experiences, product, services, or ideas to meet the needs, and the effect of these methods on the society and the consumers.
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Premium Beer Customer Segment in Australia Marketing Essay
7 pages (2008 words) , Download 3 , Essay
Free
The food manufacturing industry especially the beer manufacturers recognized and capitalized on this consumer demand for low carbohydrate beer. The current competitive advantage of Pure Blonde was due to the popularity of the brand in the premium beer customer segment. Foster identified one of the most popular customer segments of premium beer.
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Marketing Planning for Apple Inc Marketing Case Study
11 pages (2750 words) , Download 2 , Case Study
Free
Promotions need to be done via innovative advertisements and should go in context with the product. Apart from the modern way of promotion such as social media, viral advertisements and magazines, the product can be launched by hosting a large sporting event i.e. sponsorship. This will help to inform the world that Apple is coming with I-TV.
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Marketing Mix for Colgate Marketing Case Study
9 pages (2721 words) , Download 5 , Case Study
Free
This company is regarded as a world leader in dental and oral hygiene, and it also uses effective marketing strategies to sell its products to different people. The other strength of the company is that it designs its product to offer maximum protection to the people, and it also strives to offer products that can leave the teeth sparkling clean.
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Big Mac Theory Issues Marketing Essay
3 pages (1052 words) , Download 2 , Essay
Free
It is the best way to fix costs to earn more profit in terms of currency exchange rates. Later, UBS Wealth management elaborated on the idea of deciding labor wages in any country with a theory that wages should be kept in an amount that he can earn to afford one Big Mac daily in a similar country (Kennedy, 2006).
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Analysis of Business Operations Shuzworld Inc Marketing Term Paper
8 pages (2000 words) , Download 2 , Term Paper
Free
The company Shuzworld Inc needs to ensure that it has control over the processes of making eyelets and soles because some of the operators or hosts are out of control. This memorandum provides information that will assist the company in making decisions, forecasts and controlling production processes.
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Integrated Marketing Plan Marketing Essay
6 pages (1816 words) , Download 3 , Essay
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The plan will be implemented within 12 months since the launch of the product. The integrated marketing communication plan offers an outline of the communication strategies, tactics, and objectives necessary for the effective launch of integrated marketing. The plan also outlines the communication tools required for the launch of the product.  
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Marketing in Outer Space Marketing Essay
8 pages (2198 words) , Download 2 , Essay
Free
The bed and breakfast hotel will create more job opportunities for people on earth and a different environment. This business will also attract more people to travel to outer space as they have a guarantee of fun and a place to rest well while visiting the moon. The profits that will be generated from the bed and breakfast hotel will be used for expansion.
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Service Marketing : The Pizza Store Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
This has become possible only due to the alternation in the living standard of the citizens, resulting in enhancement of the productivity and profitability of pizza stores in the market of Melbourne, Australia, which is one of the lively markets with a number of pizza stores (Scribd, n.d.).
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Apple's Company Analysis Marketing Research Paper
6 pages (1728 words) , Download 4 , Research Paper
Free
Apple designs produce and market movable digital music players, mobile communication and media gadgets, and personal computers. Apple also sells an assortment of correlated software, networking solutions, services, peripherals, and third-party digital content and applications. SWOT analysis is a tactical formulation method employed to evaluate the strengths, limitations, opportunities, and perils in a company.
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Tesla Motors Marketing Analysis Marketing Essay
10 pages (2735 words) , Download 10 , Essay
Free
TM also sells advanced electric vehicles powers train components and operates in North America, Europe, and Asia through subsidiaries. The company has its headquarters based in California, U.S.A, and it has principles aimed at facilitating the development of Models in order to attain its objective of first customer delivery.  
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International Market Entry and Development Marketing Research Paper
3 pages (1001 words) , Download 3 , Research Paper
However, the general concept is that entry into an international market is for extending the existing business line which will then result in increased revenues for the products which are already available. It is important to also see the reason why market expansion is beneficial; one important reason is the unfulfilled needs and wants.
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Most Expensive BMW Ad Ever and Buyer Behaviour Marketing Essay
9 pages (2341 words) , Download 2 , Essay
Free
Advertisements that appeal to the aesthetic sense of the audience and that match the consumer perception about the product are vital components in the success of a brand and its marketing strategy. The ad under review relates to Bayerische Motoren Werke or popularly known as BMW, one of the most sought-after and successful brands in luxury vehicles across the globe.
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Factors Influencing the Success of the Coca Cola Company Marketing Essay
12 pages (3370 words) , Download 2 , Essay
Free
The company has decided to use price discrimination as one of the main strategies for prising. This is the process through which a company uses different prices in different markets, depending on some factors. In high-income populations, a company may decide to use high prices. However, the cost may be lowered.
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Market Segmentation of Porters Five Forces Marketing Assignment
11 pages (3363 words) , Download 2 , Assignment
Free
Market segmentation is the key marketing tool and the base of strategy formulation for many companies. The main objective behind segmenting the market is to analyze the market, find the opportunities and capitalize on the position. This objective can be achieved by selecting one or more target markets and designing marketing activities.
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Advertising campaign Marketing Essay
9 pages (2250 words) , Download 4 , Essay
Free
The author states that the advertisements carried through this campaign were hilarious, while pleading consumers to take responsibility of their physical fitness. This caused a mind-set change in the customers that favored the adoption and buying of the shoes. Through Nike’s high class planned campaign, the customers will crave more for the goods.
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International Marketing for Consumer Products Marketing Essay
12 pages (3153 words) , Download 2 , Essay
Free
The company’s factory is located in China and has lately expanded the business into few Asian countries. The company believes in delivering the best product to its customers and quality products that would improve the lives of consumers. The company decided to start engaging in foreign export business in Central America.
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Marketing Management:Kids Inspire Charity Organisation of U.K Marketing Essay
11 pages (2750 words) , Download 3 , Essay
Free
The research focuses on the Kids Inspire Charity Organisation of U.K.’s current feeding, clothing, and offering temporary shelter activities offered to the disadvantaged and unfortunate children of the United Kingdom. The research includes the Kids Inspire Charity Organisation of U.K. offerings its free services to the disadvantaged and unfortunate children of Essex County.
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The Five-Forces Framework Map Marketing Case Study
10 pages (2500 words) , Download 2 , Case Study
Free
The companies are regarded as a single entity, it is important for them to share the same goals and objectives which are often enshrined in the mission and vision of the company. This enables these companies to pull their efforts towards the same direction which is reflective of the broad vision of the parent company.
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Marketing Plan for the Kenya Commercial Bank Marketing Assignment
10 pages (2724 words) , Download 4 , Assignment
Free
The loan comparison to the deposits shows a ratio of 76%  which is an acceptable figure relative to Central Bank's guidelines of 75% to 85%. However, despite this good performance of Sample bank, her competitors are still at a higher level in terms of profits. The return on assets of the bank was only 0.65% as compared to the average industry return approximated to be only 0. 81%. 
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Analysis and Justification of Indian Market Marketing Assignment
15 pages (4504 words) , Download 2 , Assignment
Free
The global furniture market is undergoing rapid changes at present. It is not free from the consequences of the ongoing recession problems. Even though India as a country, tackled the recession problems effectively compared to other countries, the Indian economy is currently facing some minor problems. For the first time in the last few years, India’s economic growth has come down drastically in this year.
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Impact of Confucianism on Customer Perception of Western Brands Marketing Literature review
14 pages (4376 words) , Download 3 , Literature review
Free
The preference and taste of Chinese consumers tend to sway demand and thus the spending trajectory of global consumer spending (CNBC, 2013). China has about 1.3million HNW individuals making it one of the most attractive wealth management markets and thus the high street fashion brands expand to China to make profits (BBC News, 2012).
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Issues and Challenges Facing Retailing Marketing Article
12 pages (3369 words) , Download 2 , Article
Free
In order to enhance the effectiveness of digital retailing, the key factors that have to be considered by the retailers are the availability of the latest products and services, transportation facilities for quick delivery and order fulfillment, easy payment mechanism, efficient logistics, and distribution framework and cost-effectiveness.
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Discussion and Participation questions Marketing Essay
3 pages (750 words) , Download 3 , Essay
Free
The product specifications vary based on the demographic characteristics of the customers. For example senior citizens are the ideal customers to target for a firm in the tourism industry. Generation Y are a good group to target for companies that create video games.
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Effects of Parental Divorce on Children Marketing Essay
3 pages (1074 words) , Download 3 , Essay
Free
There is no difference in academic performance between children whose parents are divorced and children whose parents are not divorced. Null Hypotheses: Mean score of experimental groups = Mean score of the control group. Children of divorced couples show poor academic success as compared to those of couples living together.
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Competitor Analysis of Apple Inc Marketing Case Study
6 pages (1500 words) , Download 4 , Case Study
Free
The author states that the High quality technology with the integrated technique of hardware and software gives a great flexibility for the firm to manage its profit margin from the various segments of its product line. Loyal customer and strength from the investors facilitates the process of innovation for the company to great extent.
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Pricing Strategy and Channel Distribution Marketing Essay
6 pages (1676 words) , Download 3 , Essay
Free
This research will have to analyze the wants and needs of the customers to facilitate penetration as a pricing strategy. According to Armstrong and Kotler (2008), market penetration is a strategy used by companies that are growing. The main reasons as to why the company in the question chooses market penetration are that this strategy increases sales.
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Operational Management Issues for Services Marketing Essay
8 pages (2269 words) , Download 3 , Essay
Free
The conception of operations management is fundamentally described as the procedure which alters as well as combines different resources that are made use of in the production system of a particular organization. Thus, it can be stated that operations management generally involves certain interconnected management actions that are extended to the service management of an organization.
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General Environmental Trends on the Industry - Gap Marketing Essay
6 pages (1664 words) , Download 2 , Essay
Free
This paper, based on a case study, seeks to analyze Gap’s business environment. Gap Inc operates in the family clothing stores industry. The industry’s general environment comprises of factors such as “demographic, economic, political/legal, socio-cultural, technological, global, and physical trends” (Ireland, Hoskisson and Hitt, 2008, p. 45).
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Managing the Hospitality Experience Marketing Essay
8 pages (2173 words) , Download 3 , Essay
Free
Customers are said to be attracted by the high-level predictability of the nature of the services provided by these chains. The globalization of food production has redefined hospitality and focused on efficiency and profits. Differentiation of services is a preserve of the wealthy since they can pay from individualized treatment.
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Marks and Spencer Marketing in the United Kingdom Marketing Research Paper
8 pages (2390 words) , Download 4 , Research Paper
Free
Focus on the importance of conducting an in-depth analysis of the marketing exercises that are being conducted by some of the highly popular global organizations for the purpose of communicating. Part of the project will draw its focus to selecting a specific organization that has a highly diversified product portfolio.
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MARKET RESEARCH WITHIN THE BUSINESS CONTEXT OF MARKETING Marketing Essay
3 pages (750 words) , Download 2 , Essay
The correct allocation of goods and services must be in line with information gathered in the research. This may help an organization in becoming successful by exercising market research before starting the business. It uses accurate and thorough study of consumer behavior and practices that would help them in making decisions.
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Marketing - Progress of the Work Marketing Essay
3 pages (942 words) , Download 2 , Essay
Free
The aim of this message is to show my boss the progress of the work. Progress will be measured in terms of compliance with the progress on-site with the schedule. The schedule will be shown with a blue line on the graph of calendar days vs. progress in terms of the units of work while the achieved progress will be shown with a red line on the same graph.
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Promotional Strategies and Retaining a Customer Marketing Article
5 pages (1489 words) , Download 2 , Article
Free
It is a strategy that aims at developing long-term, cost-effective links for mutual benefit between the organization and the customer. While focusing on relationship marketing, organizations shift their focus from individual transactions such as convincing a customer to make use of the clinic services and long-term loyalty.
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5 Star Men Grooming Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
The Art of Shaving is well known retail chain offering high end men’s grooming services to customers ready to pay premium price to afford the luxury offering. Product portfolio of the company includes range of shaving products, travel kits and cosmetics items.
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Marketing in the Media 2013 - Samsung Galaxy Note 3 Marketing Essay
5 pages (1558 words) , Download 2 , Essay
Free
There is a splendid marketing media event, which astonished the whole world in a humongous manner, and this was the launch of the Samsung Galaxy Note 3, which took place on September 4th, 2013 at IFA; the largest consumer-electronics show in Europe. Samsung also featured the Samsung Galaxy Gear, which is a noble wristwatch device, which can ably surf the web, take photos as well as make various phone calls.
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Aggressive Marketing and Consumption Culture Marketing Term Paper
10 pages (2500 words) , Download 2 , Term Paper
Free
Effective marketing creates effective knowledge and develops a pattern of consumption of a given product. Aggressive marketing creates a generation of consumers and in that way developing a habit for what some people consume. This, in turn, makes their whole personality, creating the coming to prove the aspect of ‘We are what we consume’. 
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Job Fair: Walmart Marketing Essay
3 pages (866 words) , Download 3 , Essay
Free
All the deals that seem better than the ones offered are made a reality at Wal-Mart. Before giving you the possibilities available in Wal-Mart I will give you a brief history of the mall and services and goods available. Walmart was based on a store that was purchased by Walton in Bentonville in 1950.
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