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Marketing Essays

Result for Subject Marketing:
19930 essays
Advertising Practices of Nestle's Nescafe Marketing Book Report/Review
9 pages (2637 words) , Download 2 , Book Report/Review
Free
The marketing strategy of Nestlé’s Nescafe is to “think globally and act locally.” “Nestlé claims to be the world's largest and most diversified food company, marketing its products in almost every country in the world. It has grown in the Americas and in Europe, mainly by buying up smaller food companies, by joint ventures and take-avers” (Brabeck 2004). 
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Individual Global Market Research Analysis Marketing Essay
5 pages (1398 words) , Download 3 , Essay
Free
Drew Sperry from Nova Scotia Technical college decided to set up a small firm instead of being formally employed. His architectural firm has been doing good for about six years now and until he realizes that normalcy and complacency are threatening its operations. He decides to extend the operations of his company operations to newer markets.
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Strategy Formulation - NIKE Marketing Research Paper
5 pages (1250 words) , Download 6 , Research Paper
Free
The researcher of the paper will begin with the overview where history of the company will be described. The paper performed the SWOT analysis of the NIKE Company to find the internal and the external environmental situation of the company. The paper also makes appropriate recommendations for NIKE to meet the current market demands and competition in the industry.
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Strategy Implementation - NIKE Marketing Essay
3 pages (750 words) , Download 4 , Essay
The capital invested, in this calculation, is inclusive of all invested monetary capital: preferred shares, common shares, and long-term debt. Since 2008’s first quarter, Nike has posted a return on invested capital, which surpasses more than twenty percent for seventeen quarters with the lowest returns being 16.9%, which, in this case, is still an excellent result.
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Report of Toyota moto corporation-international strategy Marketing Case Study
3 pages (750 words) , Download 3 , Case Study
Free
Some of the historical issues encountered by Toyota include a lagging product planning, a declining Japanese market share and a limited global expansion. Due to the impact of these different issues, the company has employed a number of strategies, towards ensuring its presence locally and internationally.
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Limitations and Advantages of New Media in the Context of Building Customer Relationships Marketing Assignment
4 pages (1150 words) , Download 2 , Assignment
Free
Interaction is mandatory if one is to be successful in a marketing campaign. Traditional marketing methods are very effective in ensuring this. However, with the rise of new media which is rapidly replacing the older methods, marketers now need to devise new strategies that will ensure that their targeted customers do not feel left out (Duhe 2007, p. 26).
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E-marketing in the library of Birmingham Report Marketing Essay
13 pages (3250 words) , Download 2 , Essay
Free
The internet platform offers a massive potential for marketers to market their products and services to global populations in the most efficient and effective way, therefore, reducing business costs incurred in direct traditional advertising option.
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Strengths and Opportunities of Babcock Marine Ltd Marketing Assignment
11 pages (3254 words) , Download 2 , Assignment
Free
The analysis reveals that the company uses minimal promotions and depends on word of mouth. It is essential to keep costs and expenses low especially in activities that can be done through other methods. The expected stiff competition in the future should compel the company to think of other promotional activities such as advertising.
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Digital Marketing Campaign Marketing Essay
5 pages (1708 words) , Download 5 , Essay
Free
The manipulation of this destiny is also very crucial as a misapplication may spell done. This document seeks to bring out how the Central Station Company can maximize the power of marketing to promote the company. Indeed, marketing is the solution when competition could least be described other than calling it stiff.
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The Retail Industry of the UK Marketing Dissertation
5 pages (1487 words) , Download 3 , Dissertation
Free
The food retail industry of the UK has a long and solid history. It was during the fifties and sixties that the concept of supermarkets and self-service shops became popular which has been marked as the starting of the retail industry in the United Kingdom (Hamlett, Alexander, Bailey, & Shaw, 2008).
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Rat trap boat evaluation Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
All though some may also envision the all too famous Tom and Jerry episode where Tom’s tail gets caught in the trap he has “cleverly” laid out for Jerry. In today’s ever changing, always inventive, society, however, the rat trap has come to serve a different, unique purpose than perhaps was ever intended.
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The Role of Human Capital in the New Global Economy Marketing Essay
5 pages (1409 words) , Download 3 , Essay
Free
The reason why the two developments are considered in a single framework is that they are part of a single global economy and the web of trade not only links their product market but also their prices. It is seen that human capital plays a major role in the labor market developments in nations.
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Retail Business Analysis Marketing Research Paper
4 pages (1074 words) , Download 2 , Research Paper
Free
Generic marketing strategies encompass planning methodologies, which an entity utilizes to enhance performance. Such a strategy is evident in an organization focusing on attaining a viable advantage (Pizam, 2010). Market segmentation strategy is the grouping of consumers with similar needs that an organization can satisfy by tailoring the elements of the marketing mix.
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Toyota Company - the Environmental Audit Marketing Literature review
5 pages (1479 words) , Download 5 , Literature review
Free
Firms give specific focus on environmental sustainability, and try to develop more eco-friendly products today. This paper tends to explore more about the changing business environment in which Toyota operates. This analysis of the current trends in the business environment would benefit the company to design further green marketing opportunities.
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McDonalds Organizational Change Marketing Essay
8 pages (2194 words) , Download 2 , Essay
Free
The world has become so dynamic with various changes being experienced in all sectors of organization. This has mainly been spearheaded by globalization. Globalization has seen a tremendous reduction of trade barriers by various countries e.g. tariffs, export fees, and even import quotas. There has been a reduced restriction on the movements of capital from one country to another together with investment.
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Marketing Strategy and Tactics of Apple Inc Marketing Essay
10 pages (2698 words) , Download 3 , Essay
Free
During the early years of its operations, it was known as Apple Computer Incorporation due to the fact that it specialized in personal computers. However, this changed when later on in early 2007 it changed its name to Apple Inc after moving away from being a company that strictly dealt with a personal computer. It broadened its target market to include all consumer electronics and computer software as well.
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BASF AG - The Nanjing Project Report Marketing Essay
3 pages (750 words) , Download 2 , Essay
In addition, other BASF segments are supplied with chemicals used for the production of downstream products. The company’s portfolio vary from essential chemicals, adhesives and electronic chemicals used for the solar cell industries and semiconductors to plasticizers and solvents, as well as starting material for plastics, detergents textile fibers, coatings and paints, and pharmaceuticals (Abelshauser, Hippel, Johnson and Stokes 7).
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Marketing Proposel For a Product Marketing Research Proposal
8 pages (2000 words) , Download 3 , Research Proposal
Free
The author states that in order to market the product, the company would have to devise certain effective implementation plans that include conducting surveys, meetings and analyzing the products of the competitors. The aforementioned strategies and the plans would ultimately support the company to effectively market the product of Special K.
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Employee Satisfaction as an Antecedent for Customer Satisfaction Marketing Dissertation
75 pages (9628 words) , Download 2 , Dissertation
This helps to understand what has been done and demarcate what needs to be done on the subject. Since the subject under study is to evaluate how employees can be a source of competitive advantage in SME retail stores in Ireland, the first stream of literature focuses on the Irish economy that has impacted the SME retail sector in Ireland.
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Product Marketing Marketing Admission/Application Essay
2 pages (500 words) , Download 4 , Admission/Application Essay
Free
Introduction Competition is an essential element in business. This is because it determines the quality of product and controls the price of various products in the market. Competition is determined by consumers’ needs and preferences (Ferrell & Hartline.
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The Case of IBM Marketing Assignment
4 pages (1000 words) , Download 3 , Assignment
Free
As described in the case, this transformational process hinged upon the ability of the firm to seek out and define what core components of the firm could continue to integrate with the business needs of the new focus and which needed to be cast aside.
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Critically Analyse the Role of Customer Satisfaction and Loyalty in the Strategic Marketing Essay
20 pages (5000 words) , Download 2 , Essay
Free
Companies in order to be successful in their marketing objectives are required to provide services or products in accordance with the requirements and needs of consumers applying incessant innovation. Companies are required to be able to satisfy customers as well as acquire the loyalty of consumers for developing a better competitiveness.
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Toyota Corolla Fielder Marketing Coursework
4 pages (1155 words) , Download 2 , Coursework
Free
The first product that I choose was an automobile. This was a high-involvement purchase. This is because the product was expensive and would have a significant impact on my life. Moreover, this was a product that I had to spend a considerable amount of time and also effort searching for.
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Robert Mondavi Corporation (RMC) Marketing Essay
4 pages (1000 words) , Download 6 , Essay
Free
In relation to the present competitive scenario, in the United States winery industry, it is often observed that the organizations seek to integrate adequate measures in order to attain competitive position. In keeping with the greater focus and unabated competition of the present US wine market, the primary purpose of this report is to critically analyze the business strategies of Robert Mondavi Corporation (RMC), a renowned wine manufacturer and marketer in the global wine market.
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The stages of the product life cycle and the marketing strategies Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
Introduction Product life cycle is an important marketing and business analytical tool that helps to measure the demand of the customers within a market place. Product life cycle is the period or design that generally starts with initial stage of product design.
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Branding, Pricing, and Distribution at Trendy Fashionista Marketing Essay
4 pages (1047 words) , Download 2 , Essay
Free
The Trendy Fashionista cannot sustain its lightweight bags business successfully unless it pays particular attention to developing competitive branding, pricing, and distribution strategies. This paper will design domestic and global product branding strategy, pricing strategy, and distribution strategy for the organization in order to make its new product launch successful.   
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Analysis of Fairlawn Hotels Marketing Case Study
7 pages (2001 words) , Download 3 , Case Study
Free
Porter’s five force model is an important strategic marketing tool that helps an organization identify potential market or industry opportunities. The organizations within an industry can identify potential competitive advantages through the implementation of Porter’s five force analysis to develop significant corporate and business strategies.
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How the Company Seeks to Deliver Customer Value Marketing Essay
8 pages (2311 words) , Download 4 , Essay
Free
The main aim of this report is to analyze the way Apple Inc has been delivering customer value. Conversely, this discussion will focus on elaborating factors such as competitive advantage, analysis of PC and devices market with the positioning sustainability of PCs, MP3 Players, and Smartphones (Agnello, 1).
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EMOTIONS AND HOW COMPANIES UNDERSTAND AND USE IT TO INFLUENCE ON CONSUMER BEHAVIOUR Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
EMOTIONS AND HOW COMPANIES UNDERSTAND AND USE IT TO INFLUENCE ON CONSUMER BEHAVIOUR. Consume emotional behavior deals with the study of organizations, individuals, groups and the methods they use to secure, select, and employ experiences, product, services, or ideas to meet the needs, and the effect of these methods on the society and the consumers.
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Premium Beer Customer Segment in Australia Marketing Essay
7 pages (2008 words) , Download 3 , Essay
Free
The food manufacturing industry especially the beer manufacturers recognized and capitalized on this consumer demand for low carbohydrate beer. The current competitive advantage of Pure Blonde was due to the popularity of the brand in the premium beer customer segment. Foster identified one of the most popular customer segments of premium beer.
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Marketing Planning for Apple Inc Marketing Case Study
11 pages (2750 words) , Download 2 , Case Study
Free
Promotions need to be done via innovative advertisements and should go in context with the product. Apart from the modern way of promotion such as social media, viral advertisements and magazines, the product can be launched by hosting a large sporting event i.e. sponsorship. This will help to inform the world that Apple is coming with I-TV.
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Marketing Mix for Colgate Marketing Case Study
9 pages (2721 words) , Download 5 , Case Study
Free
This company is regarded as a world leader in dental and oral hygiene, and it also uses effective marketing strategies to sell its products to different people. The other strength of the company is that it designs its product to offer maximum protection to the people, and it also strives to offer products that can leave the teeth sparkling clean.
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Big Mac Theory Issues Marketing Essay
3 pages (1052 words) , Download 2 , Essay
Free
It is the best way to fix costs to earn more profit in terms of currency exchange rates. Later, UBS Wealth management elaborated on the idea of deciding labor wages in any country with a theory that wages should be kept in an amount that he can earn to afford one Big Mac daily in a similar country (Kennedy, 2006).
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Analysis of Business Operations Shuzworld Inc Marketing Term Paper
8 pages (2000 words) , Download 2 , Term Paper
Free
The company Shuzworld Inc needs to ensure that it has control over the processes of making eyelets and soles because some of the operators or hosts are out of control. This memorandum provides information that will assist the company in making decisions, forecasts and controlling production processes.
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Integrated Marketing Plan Marketing Essay
6 pages (1816 words) , Download 3 , Essay
Free
The plan will be implemented within 12 months since the launch of the product. The integrated marketing communication plan offers an outline of the communication strategies, tactics, and objectives necessary for the effective launch of integrated marketing. The plan also outlines the communication tools required for the launch of the product.  
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Marketing in Outer Space Marketing Essay
8 pages (2198 words) , Download 2 , Essay
Free
The bed and breakfast hotel will create more job opportunities for people on earth and a different environment. This business will also attract more people to travel to outer space as they have a guarantee of fun and a place to rest well while visiting the moon. The profits that will be generated from the bed and breakfast hotel will be used for expansion.
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Service Marketing : The Pizza Store Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
This has become possible only due to the alternation in the living standard of the citizens, resulting in enhancement of the productivity and profitability of pizza stores in the market of Melbourne, Australia, which is one of the lively markets with a number of pizza stores (Scribd, n.d.).
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Apple's Company Analysis Marketing Research Paper
6 pages (1728 words) , Download 4 , Research Paper
Free
Apple designs produce and market movable digital music players, mobile communication and media gadgets, and personal computers. Apple also sells an assortment of correlated software, networking solutions, services, peripherals, and third-party digital content and applications. SWOT analysis is a tactical formulation method employed to evaluate the strengths, limitations, opportunities, and perils in a company.
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Tesla Motors Marketing Analysis Marketing Essay
10 pages (2735 words) , Download 10 , Essay
Free
TM also sells advanced electric vehicles powers train components and operates in North America, Europe, and Asia through subsidiaries. The company has its headquarters based in California, U.S.A, and it has principles aimed at facilitating the development of Models in order to attain its objective of first customer delivery.  
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International Market Entry and Development Marketing Research Paper
3 pages (1001 words) , Download 3 , Research Paper
However, the general concept is that entry into an international market is for extending the existing business line which will then result in increased revenues for the products which are already available. It is important to also see the reason why market expansion is beneficial; one important reason is the unfulfilled needs and wants.
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Most Expensive BMW Ad Ever and Buyer Behaviour Marketing Essay
9 pages (2341 words) , Download 2 , Essay
Free
Advertisements that appeal to the aesthetic sense of the audience and that match the consumer perception about the product are vital components in the success of a brand and its marketing strategy. The ad under review relates to Bayerische Motoren Werke or popularly known as BMW, one of the most sought-after and successful brands in luxury vehicles across the globe.
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Factors Influencing the Success of the Coca Cola Company Marketing Essay
12 pages (3370 words) , Download 2 , Essay
Free
The company has decided to use price discrimination as one of the main strategies for prising. This is the process through which a company uses different prices in different markets, depending on some factors. In high-income populations, a company may decide to use high prices. However, the cost may be lowered.
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Market Segmentation of Porters Five Forces Marketing Assignment
11 pages (3363 words) , Download 2 , Assignment
Free
Market segmentation is the key marketing tool and the base of strategy formulation for many companies. The main objective behind segmenting the market is to analyze the market, find the opportunities and capitalize on the position. This objective can be achieved by selecting one or more target markets and designing marketing activities.
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Advertising campaign Marketing Essay
9 pages (2250 words) , Download 4 , Essay
Free
The author states that the advertisements carried through this campaign were hilarious, while pleading consumers to take responsibility of their physical fitness. This caused a mind-set change in the customers that favored the adoption and buying of the shoes. Through Nike’s high class planned campaign, the customers will crave more for the goods.
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International Marketing for Consumer Products Marketing Essay
12 pages (3153 words) , Download 2 , Essay
Free
The company’s factory is located in China and has lately expanded the business into few Asian countries. The company believes in delivering the best product to its customers and quality products that would improve the lives of consumers. The company decided to start engaging in foreign export business in Central America.
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Marketing Management:Kids Inspire Charity Organisation of U.K Marketing Essay
11 pages (2750 words) , Download 3 , Essay
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The research focuses on the Kids Inspire Charity Organisation of U.K.’s current feeding, clothing, and offering temporary shelter activities offered to the disadvantaged and unfortunate children of the United Kingdom. The research includes the Kids Inspire Charity Organisation of U.K. offerings its free services to the disadvantaged and unfortunate children of Essex County.
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The Five-Forces Framework Map Marketing Case Study
10 pages (2500 words) , Download 2 , Case Study
Free
The companies are regarded as a single entity, it is important for them to share the same goals and objectives which are often enshrined in the mission and vision of the company. This enables these companies to pull their efforts towards the same direction which is reflective of the broad vision of the parent company.
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Marketing Plan for the Kenya Commercial Bank Marketing Assignment
10 pages (2724 words) , Download 4 , Assignment
Free
The loan comparison to the deposits shows a ratio of 76%  which is an acceptable figure relative to Central Bank's guidelines of 75% to 85%. However, despite this good performance of Sample bank, her competitors are still at a higher level in terms of profits. The return on assets of the bank was only 0.65% as compared to the average industry return approximated to be only 0. 81%. 
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Analysis and Justification of Indian Market Marketing Assignment
15 pages (4504 words) , Download 2 , Assignment
Free
The global furniture market is undergoing rapid changes at present. It is not free from the consequences of the ongoing recession problems. Even though India as a country, tackled the recession problems effectively compared to other countries, the Indian economy is currently facing some minor problems. For the first time in the last few years, India’s economic growth has come down drastically in this year.
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Impact of Confucianism on Customer Perception of Western Brands Marketing Literature review
14 pages (4376 words) , Download 3 , Literature review
Free
The preference and taste of Chinese consumers tend to sway demand and thus the spending trajectory of global consumer spending (CNBC, 2013). China has about 1.3million HNW individuals making it one of the most attractive wealth management markets and thus the high street fashion brands expand to China to make profits (BBC News, 2012).
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