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Marketing Essays

Result for Subject Marketing:
19901 essays
Premium Beer Customer Segment in Australia Marketing Essay
7 pages (2008 words) , Download 3 , Essay
Free
The food manufacturing industry especially the beer manufacturers recognized and capitalized on this consumer demand for low carbohydrate beer. The current competitive advantage of Pure Blonde was due to the popularity of the brand in the premium beer customer segment. Foster identified one of the most popular customer segments of premium beer.
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Marketing Planning for Apple Inc Marketing Case Study
11 pages (2750 words) , Download 2 , Case Study
Free
Promotions need to be done via innovative advertisements and should go in context with the product. Apart from the modern way of promotion such as social media, viral advertisements and magazines, the product can be launched by hosting a large sporting event i.e. sponsorship. This will help to inform the world that Apple is coming with I-TV.
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Marketing Mix for Colgate Marketing Case Study
9 pages (2721 words) , Download 5 , Case Study
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This company is regarded as a world leader in dental and oral hygiene, and it also uses effective marketing strategies to sell its products to different people. The other strength of the company is that it designs its product to offer maximum protection to the people, and it also strives to offer products that can leave the teeth sparkling clean.
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Big Mac Theory Issues Marketing Essay
3 pages (1052 words) , Download 2 , Essay
Free
It is the best way to fix costs to earn more profit in terms of currency exchange rates. Later, UBS Wealth management elaborated on the idea of deciding labor wages in any country with a theory that wages should be kept in an amount that he can earn to afford one Big Mac daily in a similar country (Kennedy, 2006).
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Analysis of Business Operations Shuzworld Inc Marketing Term Paper
8 pages (2000 words) , Download 2 , Term Paper
Free
The company Shuzworld Inc needs to ensure that it has control over the processes of making eyelets and soles because some of the operators or hosts are out of control. This memorandum provides information that will assist the company in making decisions, forecasts and controlling production processes.
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Integrated Marketing Plan Marketing Essay
6 pages (1816 words) , Download 3 , Essay
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The plan will be implemented within 12 months since the launch of the product. The integrated marketing communication plan offers an outline of the communication strategies, tactics, and objectives necessary for the effective launch of integrated marketing. The plan also outlines the communication tools required for the launch of the product.  
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Marketing in Outer Space Marketing Essay
8 pages (2198 words) , Download 2 , Essay
Free
The bed and breakfast hotel will create more job opportunities for people on earth and a different environment. This business will also attract more people to travel to outer space as they have a guarantee of fun and a place to rest well while visiting the moon. The profits that will be generated from the bed and breakfast hotel will be used for expansion.
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Service Marketing : The Pizza Store Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
This has become possible only due to the alternation in the living standard of the citizens, resulting in enhancement of the productivity and profitability of pizza stores in the market of Melbourne, Australia, which is one of the lively markets with a number of pizza stores (Scribd, n.d.).
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Apple's Company Analysis Marketing Research Paper
6 pages (1728 words) , Download 4 , Research Paper
Free
Apple designs produce and market movable digital music players, mobile communication and media gadgets, and personal computers. Apple also sells an assortment of correlated software, networking solutions, services, peripherals, and third-party digital content and applications. SWOT analysis is a tactical formulation method employed to evaluate the strengths, limitations, opportunities, and perils in a company.
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Tesla Motors Marketing Analysis Marketing Essay
10 pages (2735 words) , Download 10 , Essay
Free
TM also sells advanced electric vehicles powers train components and operates in North America, Europe, and Asia through subsidiaries. The company has its headquarters based in California, U.S.A, and it has principles aimed at facilitating the development of Models in order to attain its objective of first customer delivery.  
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International Market Entry and Development Marketing Research Paper
3 pages (1001 words) , Download 3 , Research Paper
However, the general concept is that entry into an international market is for extending the existing business line which will then result in increased revenues for the products which are already available. It is important to also see the reason why market expansion is beneficial; one important reason is the unfulfilled needs and wants.
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Most Expensive BMW Ad Ever and Buyer Behaviour Marketing Essay
9 pages (2341 words) , Download 2 , Essay
Free
Advertisements that appeal to the aesthetic sense of the audience and that match the consumer perception about the product are vital components in the success of a brand and its marketing strategy. The ad under review relates to Bayerische Motoren Werke or popularly known as BMW, one of the most sought-after and successful brands in luxury vehicles across the globe.
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Factors Influencing the Success of the Coca Cola Company Marketing Essay
12 pages (3370 words) , Download 2 , Essay
Free
The company has decided to use price discrimination as one of the main strategies for prising. This is the process through which a company uses different prices in different markets, depending on some factors. In high-income populations, a company may decide to use high prices. However, the cost may be lowered.
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Market Segmentation of Porters Five Forces Marketing Assignment
11 pages (3363 words) , Download 2 , Assignment
Free
Market segmentation is the key marketing tool and the base of strategy formulation for many companies. The main objective behind segmenting the market is to analyze the market, find the opportunities and capitalize on the position. This objective can be achieved by selecting one or more target markets and designing marketing activities.
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Advertising campaign Marketing Essay
9 pages (2250 words) , Download 4 , Essay
Free
The author states that the advertisements carried through this campaign were hilarious, while pleading consumers to take responsibility of their physical fitness. This caused a mind-set change in the customers that favored the adoption and buying of the shoes. Through Nike’s high class planned campaign, the customers will crave more for the goods.
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International Marketing for Consumer Products Marketing Essay
12 pages (3153 words) , Download 2 , Essay
Free
The company’s factory is located in China and has lately expanded the business into few Asian countries. The company believes in delivering the best product to its customers and quality products that would improve the lives of consumers. The company decided to start engaging in foreign export business in Central America.
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Marketing Management:Kids Inspire Charity Organisation of U.K Marketing Essay
11 pages (2750 words) , Download 3 , Essay
Free
The research focuses on the Kids Inspire Charity Organisation of U.K.’s current feeding, clothing, and offering temporary shelter activities offered to the disadvantaged and unfortunate children of the United Kingdom. The research includes the Kids Inspire Charity Organisation of U.K. offerings its free services to the disadvantaged and unfortunate children of Essex County.
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The Five-Forces Framework Map Marketing Case Study
10 pages (2500 words) , Download 2 , Case Study
Free
The companies are regarded as a single entity, it is important for them to share the same goals and objectives which are often enshrined in the mission and vision of the company. This enables these companies to pull their efforts towards the same direction which is reflective of the broad vision of the parent company.
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Marketing Plan for the Kenya Commercial Bank Marketing Assignment
10 pages (2724 words) , Download 4 , Assignment
Free
The loan comparison to the deposits shows a ratio of 76%  which is an acceptable figure relative to Central Bank's guidelines of 75% to 85%. However, despite this good performance of Sample bank, her competitors are still at a higher level in terms of profits. The return on assets of the bank was only 0.65% as compared to the average industry return approximated to be only 0. 81%. 
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Analysis and Justification of Indian Market Marketing Assignment
15 pages (4504 words) , Download 2 , Assignment
Free
The global furniture market is undergoing rapid changes at present. It is not free from the consequences of the ongoing recession problems. Even though India as a country, tackled the recession problems effectively compared to other countries, the Indian economy is currently facing some minor problems. For the first time in the last few years, India’s economic growth has come down drastically in this year.
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Impact of Confucianism on Customer Perception of Western Brands Marketing Literature review
14 pages (4376 words) , Download 3 , Literature review
Free
The preference and taste of Chinese consumers tend to sway demand and thus the spending trajectory of global consumer spending (CNBC, 2013). China has about 1.3million HNW individuals making it one of the most attractive wealth management markets and thus the high street fashion brands expand to China to make profits (BBC News, 2012).
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Issues and Challenges Facing Retailing Marketing Article
12 pages (3369 words) , Download 2 , Article
Free
In order to enhance the effectiveness of digital retailing, the key factors that have to be considered by the retailers are the availability of the latest products and services, transportation facilities for quick delivery and order fulfillment, easy payment mechanism, efficient logistics, and distribution framework and cost-effectiveness.
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Discussion and Participation questions Marketing Essay
3 pages (750 words) , Download 3 , Essay
Free
The product specifications vary based on the demographic characteristics of the customers. For example senior citizens are the ideal customers to target for a firm in the tourism industry. Generation Y are a good group to target for companies that create video games.
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Effects of Parental Divorce on Children Marketing Essay
3 pages (1074 words) , Download 3 , Essay
Free
There is no difference in academic performance between children whose parents are divorced and children whose parents are not divorced. Null Hypotheses: Mean score of experimental groups = Mean score of the control group. Children of divorced couples show poor academic success as compared to those of couples living together.
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Competitor Analysis of Apple Inc Marketing Case Study
6 pages (1500 words) , Download 4 , Case Study
Free
The author states that the High quality technology with the integrated technique of hardware and software gives a great flexibility for the firm to manage its profit margin from the various segments of its product line. Loyal customer and strength from the investors facilitates the process of innovation for the company to great extent.
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Pricing Strategy and Channel Distribution Marketing Essay
6 pages (1676 words) , Download 3 , Essay
Free
This research will have to analyze the wants and needs of the customers to facilitate penetration as a pricing strategy. According to Armstrong and Kotler (2008), market penetration is a strategy used by companies that are growing. The main reasons as to why the company in the question chooses market penetration are that this strategy increases sales.
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Operational Management Issues for Services Marketing Essay
8 pages (2269 words) , Download 3 , Essay
Free
The conception of operations management is fundamentally described as the procedure which alters as well as combines different resources that are made use of in the production system of a particular organization. Thus, it can be stated that operations management generally involves certain interconnected management actions that are extended to the service management of an organization.
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General Environmental Trends on the Industry - Gap Marketing Essay
6 pages (1664 words) , Download 2 , Essay
Free
This paper, based on a case study, seeks to analyze Gap’s business environment. Gap Inc operates in the family clothing stores industry. The industry’s general environment comprises of factors such as “demographic, economic, political/legal, socio-cultural, technological, global, and physical trends” (Ireland, Hoskisson and Hitt, 2008, p. 45).
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Managing the Hospitality Experience Marketing Essay
8 pages (2173 words) , Download 3 , Essay
Free
Customers are said to be attracted by the high-level predictability of the nature of the services provided by these chains. The globalization of food production has redefined hospitality and focused on efficiency and profits. Differentiation of services is a preserve of the wealthy since they can pay from individualized treatment.
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Marks and Spencer Marketing in the United Kingdom Marketing Research Paper
8 pages (2390 words) , Download 4 , Research Paper
Free
Focus on the importance of conducting an in-depth analysis of the marketing exercises that are being conducted by some of the highly popular global organizations for the purpose of communicating. Part of the project will draw its focus to selecting a specific organization that has a highly diversified product portfolio.
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MARKET RESEARCH WITHIN THE BUSINESS CONTEXT OF MARKETING Marketing Essay
3 pages (750 words) , Download 2 , Essay
The correct allocation of goods and services must be in line with information gathered in the research. This may help an organization in becoming successful by exercising market research before starting the business. It uses accurate and thorough study of consumer behavior and practices that would help them in making decisions.
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Marketing - Progress of the Work Marketing Essay
3 pages (942 words) , Download 2 , Essay
Free
The aim of this message is to show my boss the progress of the work. Progress will be measured in terms of compliance with the progress on-site with the schedule. The schedule will be shown with a blue line on the graph of calendar days vs. progress in terms of the units of work while the achieved progress will be shown with a red line on the same graph.
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Promotional Strategies and Retaining a Customer Marketing Article
5 pages (1489 words) , Download 2 , Article
Free
It is a strategy that aims at developing long-term, cost-effective links for mutual benefit between the organization and the customer. While focusing on relationship marketing, organizations shift their focus from individual transactions such as convincing a customer to make use of the clinic services and long-term loyalty.
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5 Star Men Grooming Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
The Art of Shaving is well known retail chain offering high end men’s grooming services to customers ready to pay premium price to afford the luxury offering. Product portfolio of the company includes range of shaving products, travel kits and cosmetics items.
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Marketing in the Media 2013 - Samsung Galaxy Note 3 Marketing Essay
5 pages (1558 words) , Download 2 , Essay
Free
There is a splendid marketing media event, which astonished the whole world in a humongous manner, and this was the launch of the Samsung Galaxy Note 3, which took place on September 4th, 2013 at IFA; the largest consumer-electronics show in Europe. Samsung also featured the Samsung Galaxy Gear, which is a noble wristwatch device, which can ably surf the web, take photos as well as make various phone calls.
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Aggressive Marketing and Consumption Culture Marketing Term Paper
10 pages (2500 words) , Download 2 , Term Paper
Free
Effective marketing creates effective knowledge and develops a pattern of consumption of a given product. Aggressive marketing creates a generation of consumers and in that way developing a habit for what some people consume. This, in turn, makes their whole personality, creating the coming to prove the aspect of ‘We are what we consume’. 
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Job Fair: Walmart Marketing Essay
3 pages (866 words) , Download 3 , Essay
Free
All the deals that seem better than the ones offered are made a reality at Wal-Mart. Before giving you the possibilities available in Wal-Mart I will give you a brief history of the mall and services and goods available. Walmart was based on a store that was purchased by Walton in Bentonville in 1950.
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Corporate social responsibility plan. Royal Dutch Shell Corporation Marketing Research Paper
9 pages (2250 words) , Download 2 , Research Paper
Free
I like to underscore the business framework presently used by the company in all its business operations. Then, I like to highlight the primary issues being raised by concerned stakeholders on how the company manages its carbon dioxide emissions in relation to climate change.
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Advertising & Consumers Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
Consumer behaviour forms the basis of marketing system in any organisation and it varies in different individuals based on their inner motives. These motives would be what marketers identify so as to attract and satisfy the customer. One of the methods through which organisations use to attract customers through their inner motives has been identified by Trehan, M.
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Vodafone: An Analysis of the Marketing Mix Marketing Essay
11 pages (3152 words) , Download 4 , Essay
Free
Generally, a novel idea may be able to generate significant revenue over the short term but the long term growth and sales are only possible when the customer perceptions are successfully shifted positively in a firm’s favor by using the correct marketing mix of product, price, place, and promotion.
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Global Activity and Current Events - Apple iPhone Marketing Essay
6 pages (1880 words) , Download 2 , Essay
Free
One of the companies that have survived the turbulence is Apple Inc. Apple Inc is one of the leading brands in the world and is rated as 35th on the list of Fortune 500 companies (CNN Money, 2011). The organization was established in the year 1976 as Apple Computer by Steve Wozniak and Steve Jobs who is the present CEO of the company.
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A Hybrid Automobile Marketing Essay
4 pages (1164 words) , Download 2 , Essay
Free
However, the present glut of automobiles spewing out noxious fumes and becoming cost inefficient due to the tremendous increase in the price of fossil fuels and the fact of its ultimate extinction has awakened interest in seeking out an alternative. As automobiles cannot be done without in modern life, the natural choice would be to design.
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Marketing Practices of China Marketing Research Paper
5 pages (1250 words) , Download 3 , Research Paper
Free
The purpose of writing this paper is to identify the country’s practices in marketing and determine their impacts on international trade. It determines the effects of China’s trade policies around the globe. It will also establish the strategies that the firms in the country are using to market themselves.
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Wal-Mart Business Strategy Analysis Marketing Essay
7 pages (1885 words) , Download 2 , Essay
Free
The company is listed on the bourses of the New York Stock Exchange where its stocks are actively being traded. The present study would try to critically analyze the business strategies of Wal-Mart so as to suggest plausible recommendations in order to ensure a sustainable competitive edge in the market (Wal-Mart, 2011).
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Development in Saudi Arabia Marketing Essay
6 pages (1625 words) , Download 3 , Essay
Free
In 2011, the country’s gross domestic product grew further by 6.7% in comparison to 2010. Saudi Arabia's economy is largely dependent on oil. It also experiences major government controls over various economical activities.  The growth rate of the country since 2000 has been varying with the highest being in 2004.
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Marketing Research at The Royal Mint Marketing Case Study
9 pages (2250 words) , Download 2 , Case Study
Free
Marketing research is an important tool in collecting and analyzing information. Royal Mint is the world’s leading coin making company with over 1000 years of history. The problem definition has provided a holistic view of both broad and narrow topics associated with the research topic. Marketing research can be defined as the process of analysing, collecting and devising the required information.
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Apple and Google Go Head to Head Over Mobile Maps Marketing Article
5 pages (1466 words) , Download 3 , Article
Free
The product that Apple is planning to introduce is mobile maps. It has been evidently recognized by the researchers that maps are one of the essential components of a mobile web. The article asserts the fact that Apple’s maps will assist the users in locating numerous places on earth. It will offer greater value to its services. 
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Marketing Concepts of Tesco Marketing Essay
8 pages (2374 words) , Download 2 , Essay
Free
Marketing refers to all-inclusive functions that relate the company to customers’ needs and wants, with a core purpose of getting the right product to the right place at the right time. Marketing also includes a system of management that identifies, anticipates and supplies customers’ requirements efficiently and profitably.
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Auer Waffeln as an Example of Growth, Globalization, and Decline Marketing Essay
5 pages (1496 words) , Download 5 , Essay
Free
Marketing is a business management activity aimed at improving the business presence among a possible market segment. It entails the determination of new markets for the organizational products or services while marinating and improving its current market share. Business organizations exist to sustain their profitability thereby their longevity.
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Dove Strategic Brand Management Marketing Essay
12 pages (3716 words) , Download 9 , Essay
Free
Because brands are now acknowledged as part of business capital, they must be exploited. This is the province of strategic brand management: that is how to generate value through proper brand management. Building a strong brand can lead to the generation of numerous financial returns to firms, and has thus become a top concern for many businesses
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