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Tourism websites analysis - Research Paper Example

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Lecturer’s Date Submitted: Letter of transmittal Street: City: November 10, 2012. Name of recipient: Title: Company: Address: City: Dear Reader, It is my pleasure that I present to you the Annual report of the marketing research on tourist websites…
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Tourism websites analysis

Download file to see previous pages... The report also reflects the structure of marketing objectives, is prepared under the accrual, and outputs framework. Yours sincerely, Name: Executive summary The introductory part of this study shows the need for having marketing research. This is through analysis of tourism websites showing that taking a marketing research is necessary in order to formulate decisions and strategies for business success. In carrying out a marketing research, there is need to develop skills needed in seeking information about the market and marketing issues. This helps in assessing quality of information linking it with the business goal to make it stronger. It is also necessary to understand the competitive environment as it helps in seizing market opportunities in places where they exist making the market productive. The analysis shows that every business is analysed by the factors that affect its functions and these factors attribute for the success or failure of the business. In conclusion, hotels are valued as a strategic community partner due to its mission of enabling people to save money to better their lives. Table of contents Introduction …………………………………………………………………………. 5 Background to the problem ………………………………………………………… 6 Methodology…………………………………………………………………………. ...
??…… 15 Limitation & Future research …………………………………………………………18  Recommendations ………………………………………………………………….. 20 Conclusion ………………………………………………………………………… 21 Introduction Marketing in every industry involves change, as change is inevitable in every business practices, as business people believe that change is able to maintain a competitive position. Hiatt (2010) describes that change is an essential factor to consider for surviving in today’s market. Organisational change involves adding new people or modifying programs it also include change in mission and restructuring operations such as restructuring self managed teams or layoffs, improved new technologies and mergers. Change occurs not for any reason but to accomplish an overall goal and it is usually provoked by outside driving force such as addressing new markets or need for dramatic increases in productivity. The above study shows the impact of marketing in the tourism industry. The study will also show how organizations and among employees undertake the role of human resource in managing change. A review of tourism websites shows that taking a marketing research is necessary in order to formulate decisions and strategies for business success. In carrying out a marketing research, there is need to develop skills needed in seeking information about the market and marketing issues. This helps in assessing quality of information linking it with the business goal to make it stronger. It is also necessary to understand the competitive environment as it helps in seizing market opportunities in places where they exist making the market productive. Companies having the ...Download file to see next pagesRead More
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