An individual pre market entry report. Japan - Assignment Example

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The country selected for the discussion in the project is Japan. The company selected for the assignment is Highland Herbs. It was established in 1990 by a couple (Highland Herbs, 2012). The vision of the company is to offer all natural ingredients to the community and enjoys a healthy turnover…
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An individual pre market entry report. Japan
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"An individual pre market entry report. Japan"

Download file to see previous pages It is assumed that the company is recently on the plan to make its mark on the Japanese market. The company needs to have knowledge regarding the opportunities the market offers, a sustainable and consistent strategy that will drive the entrant. It is easier to taste success in the market of Japan if the assumptions are not made on false grounds. It is of utmost necessity to analyze the strategies of the already existing competitors effectively. The process of sales and the revenue model should be in line with the Japanese culture and the market. In order to make successful entry into the Japanese market the potential entrants will have to cut out a clear budget control policies and a diversified growth strategy for at least for half a decade. Some brands achieved great success just by making little changes in brand identity and applying some marketing techniques. The consumers of the country likes detailing and so detailed printed materials are essential while setting up the business in the country (UK Trade and Investment. 2012). Therefore analysis of brand equity and setting up a corporate image is important to enter the Japanese market as well.
Scope of the research
The research mainly centres on the parameter of internationalization of Small and Medium Sized enterprises like the Highland Herbs. In evaluating the ability of the firm to gain an international stand in the global market the project tends to focus on a specific country like Japan. Considerable amount of research is rendered in understanding the Japanese market for the products of Highland Herbs through the incorporation of strategic tools like PESTEL and SWOT. Use of such strategic tools helps in enriching the scope of researching whether the Japanese region would amount to become a profitable and revenue generating market for the concern. Aims & Objectives The aim of the research is to identify whether entry into a new foreign market would be viable for a SME. If viable, what conditions will lay down the way towards successful entry and if not then what the constraints are. Limitations The project only considers the company under consideration. In order to enter into a new market and avail the opportunities of the market regime it is necessary to analyze the strategies of the competitors. It is certain that the existing competitors enjoy a certain proportion of market share. Therefore to make an entry successful it is necessary to divert the customers towards the new shop. The project does not make any analysis on the competitor’s strategy and this can be a limitation. Methodology Secondary Research The research project in endeavouring to understand the potential of the Japanese region in being an effective market for the Herbal Products produced ...Download file to see next pagesRead More
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