Nobody downloaded yet

Marketing Plan Assignment - Essay Example

Comments (0) Cite this document
Marketing Plan: Jim’s Cleaning Group Introduction Jim’s Cleaning Group (hereafter referred to as Jim’s Cleaning) has grown by leaps and bounds since inception. As of today, Jim’s Cleaning is one of the most trusted names and is well known for providing reliable cleaning services…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.9% of users find it useful
Marketing Plan Assignment
Read TextPreview

Extract of sample
"Marketing Plan Assignment"

Download file to see previous pages Put differently, Jim’s Cleaning ensures peace of mind for its customers and that it why it stands out vis-a-vis other players in the industry. Jim’s Cleaning has its own professional cleaning equipment. It is known to be a reliable company that starts and completes the job on time. Its franchisees are fully insured. The company guarantees quality services at a fair price. About the Product According to the American Marketing Association, a product is a bundle of attributes; features, functions, and benefits that an organization offers to sell to the target customers in exchange of money. A product may be an idea, a good (physical tangible product), or a service, or any combination of the three. As of now Jim’s Cleaning offers only ‘services’ to its customers. The company offers its cleaning services to domestic as well as business customers. Its cleaning services are divided into the following divisions; Jim's Carpet Cleaning, Jim's Window Cleaning, Jim's Car Cleaning, Jim's Blind Cleaning and Jim's Pressure Cleaning. Jim’s Carpet Cleaning The company does a methodical cleaning of carpets and thereby ensures that the customer not only gets the best feel and appearance of the carpet but also protects the investment made on the carpet. The company uses the most advanced products and equipment and cleans as per the Australian National Standards. The carpet division also cleans upholstery, drapes and mattresses. Customers are offered two options; Steam Cleaning and Dry Cleaning. The former method, also known as hot water extraction uses hot water for cleaning carpets. The dry cleaning method is recommended for carpets that require regular preservation cleaning or when carpets have to be dried quickly. Jim’s Window Cleaning Jim’s Cleaning enhances the appearances of homes by cleaning windows to perfection. This cleaning exercise also cuts energy costs in winters by allowing more light inside the home. The company guarantees streak free, shining windows after work. Jim’s Cleaning has the expertise to clean all internal and external windows. Given its state of the art equipment, Jim’s Cleaning personnel can reach double storey and high rise buildings. Jim’s Pressure Cleaning Jim’s Pressure Cleaning offers tailored programs to suit the requirements of commercial clients. This division specifically targets real estate agents, builders and local businesses, in addition to residential customers. Services include mould and dirt removal, cleaning of driveways, fascia, paving, pathways, outdoor timber, and tiled areas. Jim’s Car Cleaning Jim’s Car Cleaning division simply loves its job and guarantees quality job, reliable service and money back guarantee. The car is cleaned at a location convenient to the client. The customer need not take the car anywhere as the personnel from Jim’s visit the customer and do the job. Depending on the quantum of work a customer requires, Jim’s car Cleaning offers Premium Wash, Mini Detail and Deluxe Detail. As part of its specialty services Jim’s Car Cleaning offers full cut, polish and wax coat for the car. The customer can also opt for shampooing the car. Jim’s Blind Cleaning Jim’s Blind Cleaning not only cleans but also repairs blinds. As an additional service, the company replaces the defective parts of the blinds as well. The division offers proficient service to take care of these precious window coverings, be it of any type or make; horizontal or vertical. The company promises to clean a large variety ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Marketing Plan Assignment Essay Example | Topics and Well Written Essays - 3500 words”, n.d.)
Marketing Plan Assignment Essay Example | Topics and Well Written Essays - 3500 words. Retrieved from
(Marketing Plan Assignment Essay Example | Topics and Well Written Essays - 3500 Words)
Marketing Plan Assignment Essay Example | Topics and Well Written Essays - 3500 Words.
“Marketing Plan Assignment Essay Example | Topics and Well Written Essays - 3500 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Marketing Plan
...of architectures and constructors who may need the products after their acquisition of a tender to develop a structure. TerraMai projects a relative annual sale ranging between 3million to 5million US dollars. However, the sales vary depending on the prevailing factors in the market most of which fluctuate. The marketing plan below thus provides a brief overview of the different marketing features the company employs in order to improve its market shares. The plan includes an analysis of the company. This provides a general overview of the company with its strategic operational features. Additionally, the plan covers the...
3 Pages(750 words)Assignment
Marketing plan” (Euromonitor, 2008).Let’s have a look on our assumed competitors and potential collaborators.Market share of the global fragrances for 2006 (Euromonitor, 2008) was; Estee Lauder 4.9%, Unilever 4.9%, Coty Inc. 4.8% and Others 85.3%.Market share for Asia-Pacific fragrance market in 2006; Shiseido Company 11.8%, Chanel 9.0%, LVMH 5.2% and other have 74.0 % (Euromonitor, 2008).One of the most threatening barrier is the presence of more powerful and resourceful competitors and we planned to stand by them through acquisitions and mergers in coming years. Company Analysis Pink holds the mission of excellence; be it creativity or customer satisfaction. We are a team,...
13 Pages(3250 words)Assignment
Marketing Plan
...Marketing Plan Executive Summary The study intends to prepare marketing plan for Human Behavior Academy (HBA) with respect to its various business operations. The various parts and factors of marketing plan have been highlighted through reflecting situational, competitive and industry analyses models and different aspects of marketing strategies and objectives. Moreover, the financial projection of the organization has been focused by considering sales forecasting and budgeting plan for three years in the global business operations. Table of Contents 1 Executive Summary 2 Introduction 4 Company Overview 4 Mission and Vision Statement 4 Thesis Statement 5 Integrated Marketing Plan 6 Situational Audit 6 a.SWOT Analysis 6 b.Micro... ...
24 Pages(6000 words)Assignment
Marketing plan
...Marketing Plan Part1: The and Market Profile Intro to the product - service concept. 2  What need (want or desire) are you satisfying? 3   Who is your target market?   4     Market size and growth rate? 5  Characteristics of customer buying decision  6   What are the influencers on purchase process?  7 How clear is your value proposition? 8  What are the characteristics of this industry?  9  Who are the competitors? 10  What environmental forces impact success? Introduction to the Product The world of 21st century is very different from that of the earlier decades. Faster means of connectivity facilitated by widespread availability of the high speed...
16 Pages(4000 words)Assignment
Marketing Plan
...and Armstrong (1991), the tool of SWOT analysis can be applied with respect to the company for the purposes of conducting an effective assessment of the market in which it operates. The identification of the organization’s internal and external matters through the execution of this model can allow the company to have a better view of how it develop its strength to significantly benefit from opportunities while, eliminating the noted threats through the minimization of weaknesses. The strengths, weaknesses, opportunities and threats of the company can therefore be recognized as follows: The strengths of Game Change Inc. are incorporated in the flexible pricing plans which are being offered by the service...
5 Pages(1250 words)Assignment
Marketing Plan
...Section/# Marketing Plan Part B Marketing Plan Part B: Developing Strategy Brand LynLicious Shoes Slogan: Nexus between fashion and comfort Brand Extension: Creating a spin off line of compression hose and tights that protect against deep vein thrombosis in flight or while sitting long hours in meetings or at work. Marketing Strategy: Phase 1: The marketing strategy that this particular firm will take will be concentric upon three specific phases. Due to the fact that the monetary constraints necessarily reduce the overall potential for marketing that the firm can exhibit, the first stage, comprising approximately 6-8...
5 Pages(1250 words)Assignment
Marketing plan
...Marketing Plan al Affiliation Marketing Opportunity Just like other businesses that deal with provision of services, salons and spas rely heavily on the word of mouth and customer retention to compete with other players in the industry. Most of the service provision businesses use paid adverts to reach out to a wider market (Stellema, 2012). This is common among the high end spas and salons. While these paid adverts have proved to be effective, personal contact is more important for a business that wants to retain most of its customers and also engage in viral marketing. This is a great opportunity that Divine Divas Salon can rely on to be able to not...
7 Pages(1750 words)Assignment
Marketing plan
...Personal Marketing Plan Objective The objective is to provide the s with counseling services. Target industry The target industry will include teaching, security, counseling and hotel business. Target market The target market will include the various people who may be having an emotional or psychiatric problem that requires professional attention (Watson 49). Target market position As a beginner, the target market position that would be targeted will be middle and upper middle income levels. These people are a desirable market for this business because their works is likely to lead to them needing counseling services and...
1 Pages(250 words)Assignment
Marketing plan
...Situation Analysis Review of marketing goals and objectives Apple Inc was by Steve Jobs in 1976. Over the years, the company has grown to become one of the largest multinational firms that deal with products such as laptops, phones, iPods, iPads, tablets, and TVs. The Key marketing goal is to increase sales while maintaining the quality of the products and services being offered to the market. The key objective of the company is to always be innovative through bringing unique and advanced technology into the market. The company is achieving these goals through investing heavily in innovation and new technology. This has been significant in enabling the business to...
4 Pages(1000 words)Assignment
Marketing plan
... Jefferson County Public Library- Marketing Plan A. Internal environment Jefferson county public library current marketing objective and goal is to increase the membership subscription to the library services offered by this institution by making the services free to all. The ultimate goal is to get the number from the town’s local population that provides ready and willing market. The objective is to attract all the age groups across the board. The Jefferson library has come up with attractive packages that cater for clients across the board considering their intellectual level. A good example is the fact that the mission board has captured the special consideration to provide special care and service to the younger age group... by...
4 Pages(1000 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Marketing Plan Assignment for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us