Marketing Essays

Last Saturday, I did a survey of the Corner market in the Pine Tree Village Shopping Canteen. My focus was to study the breakfast cereals, especially on Children’s cereals. These were strategically located on the middle two shelves of the cereal aisle.

Generally, operating and monitoring systems that work consistently have become very useful tools in many industries including aviation, manufacturing, banking and other technology-dependent areas. These human-machine interface systems do give people the ability to control operations, a system, or processes.

Center of discussion in this paper is Rohm and Haas as the well-established leather tanning giant in the US. The company has introduced a new product in industrial chemicals segment, the Kathon MWX, a maintenance biocide for metalworking fluid meant to cleanse and disinfect smaller capacity tanks of less than 1000 gallons.

Various conclusions can be from this analysis. Companies which focus on profits rather than stakeholders’ benefits and which misuse branding will sooner or later face severe criticism from different quarters of the society.

The main purpose of this report is to develop a marketing plan that could be used White appliances Inc. in marketing its microwave products in India. The study outlines the long term and short-term marketing plans that could be used by the company in India.

The marketing strategy of Nestlé’s Nescafe is to “think globally and act locally.” “Nestlé claims to be the world's largest and most diversified food company, marketing its products in almost every country in the world. It has grown in the Americas and in Europe, mainly by buying up smaller food companies, by joint ventures and take-avers” (Brabeck 2004). 

Drew Sperry from Nova Scotia Technical college decided to set up a small firm instead of being formally employed. His architectural firm has been doing good for about six years now and until he realizes that normalcy and complacency are threatening its operations. He decides to extend the operations of his company operations to newer markets.

The researcher of the paper will begin with the overview where history of the company will be described. The paper performed the SWOT analysis of the NIKE Company to find the internal and the external environmental situation of the company. The paper also makes appropriate recommendations for NIKE to meet the current market demands and competition in the industry.

The capital invested, in this calculation, is inclusive of all invested monetary capital: preferred shares, common shares, and long-term debt. Since 2008’s first quarter, Nike has posted a return on invested capital, which surpasses more than twenty percent for seventeen quarters with the lowest returns being 16.9%, which, in this case, is still an excellent result.

Some of the historical issues encountered by Toyota include a lagging product planning, a declining Japanese market share and a limited global expansion. Due to the impact of these different issues, the company has employed a number of strategies, towards ensuring its presence locally and internationally.

Interaction is mandatory if one is to be successful in a marketing campaign. Traditional marketing methods are very effective in ensuring this. However, with the rise of new media which is rapidly replacing the older methods, marketers now need to devise new strategies that will ensure that their targeted customers do not feel left out (Duhe 2007, p. 26).

The internet platform offers a massive potential for marketers to market their products and services to global populations in the most efficient and effective way, therefore, reducing business costs incurred in direct traditional advertising option.

The analysis reveals that the company uses minimal promotions and depends on word of mouth. It is essential to keep costs and expenses low especially in activities that can be done through other methods. The expected stiff competition in the future should compel the company to think of other promotional activities such as advertising.

The manipulation of this destiny is also very crucial as a misapplication may spell done. This document seeks to bring out how the Central Station Company can maximize the power of marketing to promote the company. Indeed, marketing is the solution when competition could least be described other than calling it stiff.

The food retail industry of the UK has a long and solid history. It was during the fifties and sixties that the concept of supermarkets and self-service shops became popular which has been marked as the starting of the retail industry in the United Kingdom (Hamlett, Alexander, Bailey, & Shaw, 2008).

All though some may also envision the all too famous Tom and Jerry episode where Tom’s tail gets caught in the trap he has “cleverly” laid out for Jerry. In today’s ever changing, always inventive, society, however, the rat trap has come to serve a different, unique purpose than perhaps was ever intended.

The reason why the two developments are considered in a single framework is that they are part of a single global economy and the web of trade not only links their product market but also their prices. It is seen that human capital plays a major role in the labor market developments in nations.

Generic marketing strategies encompass planning methodologies, which an entity utilizes to enhance performance. Such a strategy is evident in an organization focusing on attaining a viable advantage (Pizam, 2010). Market segmentation strategy is the grouping of consumers with similar needs that an organization can satisfy by tailoring the elements of the marketing mix.

Firms give specific focus on environmental sustainability, and try to develop more eco-friendly products today. This paper tends to explore more about the changing business environment in which Toyota operates. This analysis of the current trends in the business environment would benefit the company to design further green marketing opportunities.

The world has become so dynamic with various changes being experienced in all sectors of organization. This has mainly been spearheaded by globalization. Globalization has seen a tremendous reduction of trade barriers by various countries e.g. tariffs, export fees, and even import quotas. There has been a reduced restriction on the movements of capital from one country to another together with investment.

During the early years of its operations, it was known as Apple Computer Incorporation due to the fact that it specialized in personal computers. However, this changed when later on in early 2007 it changed its name to Apple Inc after moving away from being a company that strictly dealt with a personal computer. It broadened its target market to include all consumer electronics and computer software as well.

In addition, other BASF segments are supplied with chemicals used for the production of downstream products. The company’s portfolio vary from essential chemicals, adhesives and electronic chemicals used for the solar cell industries and semiconductors to plasticizers and solvents, as well as starting material for plastics, detergents textile fibers, coatings and paints, and pharmaceuticals (Abelshauser, Hippel, Johnson and Stokes 7).

The author states that in order to market the product, the company would have to devise certain effective implementation plans that include conducting surveys, meetings and analyzing the products of the competitors. The aforementioned strategies and the plans would ultimately support the company to effectively market the product of Special K.

This helps to understand what has been done and demarcate what needs to be done on the subject. Since the subject under study is to evaluate how employees can be a source of competitive advantage in SME retail stores in Ireland, the first stream of literature focuses on the Irish economy that has impacted the SME retail sector in Ireland.

Introduction Competition is an essential element in business. This is because it determines the quality of product and controls the price of various products in the market. Competition is determined by consumers’ needs and preferences (Ferrell & Hartline.

As described in the case, this transformational process hinged upon the ability of the firm to seek out and define what core components of the firm could continue to integrate with the business needs of the new focus and which needed to be cast aside.

Companies in order to be successful in their marketing objectives are required to provide services or products in accordance with the requirements and needs of consumers applying incessant innovation. Companies are required to be able to satisfy customers as well as acquire the loyalty of consumers for developing a better competitiveness.

The first product that I choose was an automobile. This was a high-involvement purchase. This is because the product was expensive and would have a significant impact on my life. Moreover, this was a product that I had to spend a considerable amount of time and also effort searching for.

In relation to the present competitive scenario, in the United States winery industry, it is often observed that the organizations seek to integrate adequate measures in order to attain competitive position. In keeping with the greater focus and unabated competition of the present US wine market, the primary purpose of this report is to critically analyze the business strategies of Robert Mondavi Corporation (RMC), a renowned wine manufacturer and marketer in the global wine market.

Introduction Product life cycle is an important marketing and business analytical tool that helps to measure the demand of the customers within a market place. Product life cycle is the period or design that generally starts with initial stage of product design.

The Trendy Fashionista cannot sustain its lightweight bags business successfully unless it pays particular attention to developing competitive branding, pricing, and distribution strategies. This paper will design domestic and global product branding strategy, pricing strategy, and distribution strategy for the organization in order to make its new product launch successful.   

Porter’s five force model is an important strategic marketing tool that helps an organization identify potential market or industry opportunities. The organizations within an industry can identify potential competitive advantages through the implementation of Porter’s five force analysis to develop significant corporate and business strategies.

The main aim of this report is to analyze the way Apple Inc has been delivering customer value. Conversely, this discussion will focus on elaborating factors such as competitive advantage, analysis of PC and devices market with the positioning sustainability of PCs, MP3 Players, and Smartphones (Agnello, 1).

EMOTIONS AND HOW COMPANIES UNDERSTAND AND USE IT TO INFLUENCE ON CONSUMER BEHAVIOUR. Consume emotional behavior deals with the study of organizations, individuals, groups and the methods they use to secure, select, and employ experiences, product, services, or ideas to meet the needs, and the effect of these methods on the society and the consumers.

The food manufacturing industry especially the beer manufacturers recognized and capitalized on this consumer demand for low carbohydrate beer. The current competitive advantage of Pure Blonde was due to the popularity of the brand in the premium beer customer segment. Foster identified one of the most popular customer segments of premium beer.

Promotions need to be done via innovative advertisements and should go in context with the product. Apart from the modern way of promotion such as social media, viral advertisements and magazines, the product can be launched by hosting a large sporting event i.e. sponsorship. This will help to inform the world that Apple is coming with I-TV.

This company is regarded as a world leader in dental and oral hygiene, and it also uses effective marketing strategies to sell its products to different people. The other strength of the company is that it designs its product to offer maximum protection to the people, and it also strives to offer products that can leave the teeth sparkling clean.

It is the best way to fix costs to earn more profit in terms of currency exchange rates. Later, UBS Wealth management elaborated on the idea of deciding labor wages in any country with a theory that wages should be kept in an amount that he can earn to afford one Big Mac daily in a similar country (Kennedy, 2006).

The company Shuzworld Inc needs to ensure that it has control over the processes of making eyelets and soles because some of the operators or hosts are out of control. This memorandum provides information that will assist the company in making decisions, forecasts and controlling production processes.

The plan will be implemented within 12 months since the launch of the product. The integrated marketing communication plan offers an outline of the communication strategies, tactics, and objectives necessary for the effective launch of integrated marketing. The plan also outlines the communication tools required for the launch of the product.  

The bed and breakfast hotel will create more job opportunities for people on earth and a different environment. This business will also attract more people to travel to outer space as they have a guarantee of fun and a place to rest well while visiting the moon. The profits that will be generated from the bed and breakfast hotel will be used for expansion.

This has become possible only due to the alternation in the living standard of the citizens, resulting in enhancement of the productivity and profitability of pizza stores in the market of Melbourne, Australia, which is one of the lively markets with a number of pizza stores (Scribd, n.d.).

Apple designs produce and market movable digital music players, mobile communication and media gadgets, and personal computers. Apple also sells an assortment of correlated software, networking solutions, services, peripherals, and third-party digital content and applications. SWOT analysis is a tactical formulation method employed to evaluate the strengths, limitations, opportunities, and perils in a company.

TM also sells advanced electric vehicles powers train components and operates in North America, Europe, and Asia through subsidiaries. The company has its headquarters based in California, U.S.A, and it has principles aimed at facilitating the development of Models in order to attain its objective of first customer delivery.  

However, the general concept is that entry into an international market is for extending the existing business line which will then result in increased revenues for the products which are already available. It is important to also see the reason why market expansion is beneficial; one important reason is the unfulfilled needs and wants.

Advertisements that appeal to the aesthetic sense of the audience and that match the consumer perception about the product are vital components in the success of a brand and its marketing strategy. The ad under review relates to Bayerische Motoren Werke or popularly known as BMW, one of the most sought-after and successful brands in luxury vehicles across the globe.

The company has decided to use price discrimination as one of the main strategies for prising. This is the process through which a company uses different prices in different markets, depending on some factors. In high-income populations, a company may decide to use high prices. However, the cost may be lowered.

Market segmentation is the key marketing tool and the base of strategy formulation for many companies. The main objective behind segmenting the market is to analyze the market, find the opportunities and capitalize on the position. This objective can be achieved by selecting one or more target markets and designing marketing activities.

The author states that the advertisements carried through this campaign were hilarious, while pleading consumers to take responsibility of their physical fitness. This caused a mind-set change in the customers that favored the adoption and buying of the shoes. Through Nike’s high class planned campaign, the customers will crave more for the goods.

The company’s factory is located in China and has lately expanded the business into few Asian countries. The company believes in delivering the best product to its customers and quality products that would improve the lives of consumers. The company decided to start engaging in foreign export business in Central America.