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Marketing Essays

Result for Subject Marketing:
19897 essays
Marketing is more of an art than a science Marketing Essay
3 pages (750 words) , Download 2 , Essay
There are, however, many marketing practitioners that would strongly disagree with the validity of a scientific approach to marketing. Egan (2009, p.32) believes that science “has damaged marketing’s relevancy” as data and research methodology are often superimposed over practical judgment and analyses of market conditions.
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Marketing Across Cultures - The Distribution of Products in China, Japan, and India Marketing Essay
12 pages (3285 words) , Download 2 , Essay
Free
In distributing products in China, Japan in India, marketers can expect to experience difficulties in communicating with consumers as a result of language and other cultural differences. For example, although Mandarin is the national language of China, there are at least more than one hundred other languages as a result of a large number of ethnic groups in China.
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The Decline of Dial-Up Internet Service Marketing Term Paper
5 pages (1560 words) , Download 2 , Term Paper
Free
Consumers are seeking opportunities to migrate to metropolitan or suburban areas at a much faster pace than those looking for rural living opportunities. It is in the urban regions of the United States where major, contemporary Internet providers have developed the appropriate technologies and support tools to sustain broadband Internet access.
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The Marketing Mix for Pets.com Marketing Case Study
4 pages (1000 words) , Download 3 , Case Study
Free
Pets.com Case Study Analysis BY YOU YOUR SCHOOL INFO HERE DATE HERE Pets.com Case Analysis The Marketing Mix for Pets.com As far as product, Pets.com emphasized vastness of merchandise offerings that would cater to a large variety of pets, including ferrets, turtles, and fish.
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Red Bull Stratos PR Campaign Marketing Assignment
4 pages (1092 words) , Download 3 , Assignment
Free
To ensure that consumers are aware of the various benefits of Red Bull, the company has established a user-friendly website. The company does not only enhances consumer awareness but also indicates the extent to which technology can be used in marketing. The website highlights Red Bull as the source of strength and wisdom.
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BMW Investments in the Business Sector Marketing Research Paper
6 pages (1567 words) , Download 3 , Research Paper
Free
BMW Group has remained one of the top-selling car manufacturers having almost a million and over cars sold. Challenges that are being faced by the firm will be provided including recommendations necessary for implementation in order to realize success in the company. The recommendations should be taken into consideration if significant success.
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Product Internationalization Issues Marketing Essay
4 pages (1089 words) , Download 2 , Essay
Free
It is essential for a company that is seeking to venture into new markets to identify various factors that might contribute to the failure of the successful establishment of the product in the new markets. A company that is venturing into new markets should primarily ensure that the product the company seeks to internationalize is the market leader.
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Sales, selling and new product initiatives Marketing Essay
3 pages (750 words) , Download 3 , Essay
Free
During the launch of the new product various challenges may be experienced inclusive are environmental factors such as internal factors and external factors. Internal factors are factors existing from within the marketing firm thus the company has control over these factors.
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Marketing Plan on Coco Pops Kellogs in Australia Marketing Research Proposal
10 pages (2918 words) , Download 4 , Research Proposal
Free
The brand has been successful in marketing cereals of varied flavors the company earns the majority of its revenue from its core product which is the plain flavored cereal. The study has focused on developing a marketing plan for Kellogg’s which not only focuses on providing healthy food to customers but also lays emphasis on the environment.
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The Effect of Online Word of Mouth Versus Traditional Word of Mouth Marketing Research Proposal
11 pages (3031 words) , Download 4 , Research Proposal
Free
Today, most people are advancing to online word of mouth as a new phenomenon with the possibility of influencing marketing patterns. This study compares the use of traditional word of mouth with the online word of mouth consumers' purchase decisions in the context of Saudi Arabia. The methodology involves the use of a case study.
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Members of the Supply Chain Marketing Case Study
3 pages (974 words) , Download 2 , Case Study
Free
By the use of distributors among other members of the supply chain, firms are able to effectively place their products near their customers. However, the majority of CEOs and CFOs mostly in international companies have continued to associate the poor financial performance of their firms with the failure of supply chains.
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Business-to-Business Marketing Issues Analysis Marketing Term Paper
5 pages (1286 words) , Download 2 , Term Paper
Free
This process is high risk associated comparing to the traditional consumer marketing process as the organizations have to focus on a narrow target segment. In addition to this, the effective business performance of the firms in business marketing significantly depends upon the strong relationship between the organizations and their business clients.
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Cereal Aisle Analysis Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
Last Saturday, I did a survey of the Corner market in the Pine Tree Village Shopping Canteen. My focus was to study the breakfast cereals, especially on Children’s cereals. These were strategically located on the middle two shelves of the cereal aisle.
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Horrific Crash Acts as a Metaphor for Leadership in the Turbulent Modern Economic Marketplace Marketing Research Paper
7 pages (2490 words) , Download 4 , Research Paper
Free
Generally, operating and monitoring systems that work consistently have become very useful tools in many industries including aviation, manufacturing, banking and other technology-dependent areas. These human-machine interface systems do give people the ability to control operations, a system, or processes.
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Rohm and Haas Case Study Marketing Essay
3 pages (750 words) , Download 3 , Essay
Center of discussion in this paper is Rohm and Haas as the well-established leather tanning giant in the US. The company has introduced a new product in industrial chemicals segment, the Kathon MWX, a maintenance biocide for metalworking fluid meant to cleanse and disinfect smaller capacity tanks of less than 1000 gallons.
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Case Study: Bottled Water Critical Analysis Marketing Case Study
7 pages (1750 words) , Download 3 , Case Study
Free
Various conclusions can be from this analysis. Companies which focus on profits rather than stakeholders’ benefits and which misuse branding will sooner or later face severe criticism from different quarters of the society.
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Marketing Plan for White Appliances Inc Marketing Essay
16 pages (4000 words) , Download 4 , Essay
Free
The main purpose of this report is to develop a marketing plan that could be used White appliances Inc. in marketing its microwave products in India. The study outlines the long term and short-term marketing plans that could be used by the company in India.
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Advertising Practices of Nestle's Nescafe Marketing Book Report/Review
9 pages (2637 words) , Download 2 , Book Report/Review
Free
The marketing strategy of Nestlé’s Nescafe is to “think globally and act locally.” “Nestlé claims to be the world's largest and most diversified food company, marketing its products in almost every country in the world. It has grown in the Americas and in Europe, mainly by buying up smaller food companies, by joint ventures and take-avers” (Brabeck 2004). 
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Individual Global Market Research Analysis Marketing Essay
5 pages (1398 words) , Download 3 , Essay
Free
Drew Sperry from Nova Scotia Technical college decided to set up a small firm instead of being formally employed. His architectural firm has been doing good for about six years now and until he realizes that normalcy and complacency are threatening its operations. He decides to extend the operations of his company operations to newer markets.
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Strategy Formulation - NIKE Marketing Research Paper
5 pages (1250 words) , Download 6 , Research Paper
Free
The researcher of the paper will begin with the overview where history of the company will be described. The paper performed the SWOT analysis of the NIKE Company to find the internal and the external environmental situation of the company. The paper also makes appropriate recommendations for NIKE to meet the current market demands and competition in the industry.
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Strategy Implementation - NIKE Marketing Essay
3 pages (750 words) , Download 4 , Essay
The capital invested, in this calculation, is inclusive of all invested monetary capital: preferred shares, common shares, and long-term debt. Since 2008’s first quarter, Nike has posted a return on invested capital, which surpasses more than twenty percent for seventeen quarters with the lowest returns being 16.9%, which, in this case, is still an excellent result.
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Report of Toyota moto corporation-international strategy Marketing Case Study
3 pages (750 words) , Download 3 , Case Study
Free
Some of the historical issues encountered by Toyota include a lagging product planning, a declining Japanese market share and a limited global expansion. Due to the impact of these different issues, the company has employed a number of strategies, towards ensuring its presence locally and internationally.
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Limitations and Advantages of New Media in the Context of Building Customer Relationships Marketing Assignment
4 pages (1150 words) , Download 2 , Assignment
Free
Interaction is mandatory if one is to be successful in a marketing campaign. Traditional marketing methods are very effective in ensuring this. However, with the rise of new media which is rapidly replacing the older methods, marketers now need to devise new strategies that will ensure that their targeted customers do not feel left out (Duhe 2007, p. 26).
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E-marketing in the library of Birmingham Report Marketing Essay
13 pages (3250 words) , Download 2 , Essay
Free
The internet platform offers a massive potential for marketers to market their products and services to global populations in the most efficient and effective way, therefore, reducing business costs incurred in direct traditional advertising option.
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Strengths and Opportunities of Babcock Marine Ltd Marketing Assignment
11 pages (3254 words) , Download 2 , Assignment
Free
The analysis reveals that the company uses minimal promotions and depends on word of mouth. It is essential to keep costs and expenses low especially in activities that can be done through other methods. The expected stiff competition in the future should compel the company to think of other promotional activities such as advertising.
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Digital Marketing Campaign Marketing Essay
5 pages (1708 words) , Download 5 , Essay
Free
The manipulation of this destiny is also very crucial as a misapplication may spell done. This document seeks to bring out how the Central Station Company can maximize the power of marketing to promote the company. Indeed, marketing is the solution when competition could least be described other than calling it stiff.
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The Retail Industry of the UK Marketing Dissertation
5 pages (1487 words) , Download 3 , Dissertation
Free
The food retail industry of the UK has a long and solid history. It was during the fifties and sixties that the concept of supermarkets and self-service shops became popular which has been marked as the starting of the retail industry in the United Kingdom (Hamlett, Alexander, Bailey, & Shaw, 2008).
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Rat trap boat evaluation Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
All though some may also envision the all too famous Tom and Jerry episode where Tom’s tail gets caught in the trap he has “cleverly” laid out for Jerry. In today’s ever changing, always inventive, society, however, the rat trap has come to serve a different, unique purpose than perhaps was ever intended.
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The Role of Human Capital in the New Global Economy Marketing Essay
5 pages (1409 words) , Download 3 , Essay
Free
The reason why the two developments are considered in a single framework is that they are part of a single global economy and the web of trade not only links their product market but also their prices. It is seen that human capital plays a major role in the labor market developments in nations.
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Retail Business Analysis Marketing Research Paper
4 pages (1074 words) , Download 2 , Research Paper
Free
Generic marketing strategies encompass planning methodologies, which an entity utilizes to enhance performance. Such a strategy is evident in an organization focusing on attaining a viable advantage (Pizam, 2010). Market segmentation strategy is the grouping of consumers with similar needs that an organization can satisfy by tailoring the elements of the marketing mix.
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Toyota Company - the Environmental Audit Marketing Literature review
5 pages (1479 words) , Download 5 , Literature review
Free
Firms give specific focus on environmental sustainability, and try to develop more eco-friendly products today. This paper tends to explore more about the changing business environment in which Toyota operates. This analysis of the current trends in the business environment would benefit the company to design further green marketing opportunities.
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McDonalds Organizational Change Marketing Essay
8 pages (2194 words) , Download 2 , Essay
Free
The world has become so dynamic with various changes being experienced in all sectors of organization. This has mainly been spearheaded by globalization. Globalization has seen a tremendous reduction of trade barriers by various countries e.g. tariffs, export fees, and even import quotas. There has been a reduced restriction on the movements of capital from one country to another together with investment.
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Marketing Strategy and Tactics of Apple Inc Marketing Essay
10 pages (2698 words) , Download 3 , Essay
Free
During the early years of its operations, it was known as Apple Computer Incorporation due to the fact that it specialized in personal computers. However, this changed when later on in early 2007 it changed its name to Apple Inc after moving away from being a company that strictly dealt with a personal computer. It broadened its target market to include all consumer electronics and computer software as well.
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BASF AG - The Nanjing Project Report Marketing Essay
3 pages (750 words) , Download 2 , Essay
In addition, other BASF segments are supplied with chemicals used for the production of downstream products. The company’s portfolio vary from essential chemicals, adhesives and electronic chemicals used for the solar cell industries and semiconductors to plasticizers and solvents, as well as starting material for plastics, detergents textile fibers, coatings and paints, and pharmaceuticals (Abelshauser, Hippel, Johnson and Stokes 7).
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Marketing Proposel For a Product Marketing Research Proposal
8 pages (2000 words) , Download 3 , Research Proposal
Free
The author states that in order to market the product, the company would have to devise certain effective implementation plans that include conducting surveys, meetings and analyzing the products of the competitors. The aforementioned strategies and the plans would ultimately support the company to effectively market the product of Special K.
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Employee Satisfaction as an Antecedent for Customer Satisfaction Marketing Dissertation
75 pages (9628 words) , Download 2 , Dissertation
This helps to understand what has been done and demarcate what needs to be done on the subject. Since the subject under study is to evaluate how employees can be a source of competitive advantage in SME retail stores in Ireland, the first stream of literature focuses on the Irish economy that has impacted the SME retail sector in Ireland.
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Product Marketing Marketing Admission/Application Essay
2 pages (500 words) , Download 4 , Admission/Application Essay
Free
Introduction Competition is an essential element in business. This is because it determines the quality of product and controls the price of various products in the market. Competition is determined by consumers’ needs and preferences (Ferrell & Hartline.
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The Case of IBM Marketing Assignment
4 pages (1000 words) , Download 3 , Assignment
Free
As described in the case, this transformational process hinged upon the ability of the firm to seek out and define what core components of the firm could continue to integrate with the business needs of the new focus and which needed to be cast aside.
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Critically Analyse the Role of Customer Satisfaction and Loyalty in the Strategic Marketing Essay
20 pages (5000 words) , Download 2 , Essay
Free
Companies in order to be successful in their marketing objectives are required to provide services or products in accordance with the requirements and needs of consumers applying incessant innovation. Companies are required to be able to satisfy customers as well as acquire the loyalty of consumers for developing a better competitiveness.
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Toyota Corolla Fielder Marketing Coursework
4 pages (1155 words) , Download 2 , Coursework
Free
The first product that I choose was an automobile. This was a high-involvement purchase. This is because the product was expensive and would have a significant impact on my life. Moreover, this was a product that I had to spend a considerable amount of time and also effort searching for.
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Robert Mondavi Corporation (RMC) Marketing Essay
4 pages (1000 words) , Download 6 , Essay
Free
In relation to the present competitive scenario, in the United States winery industry, it is often observed that the organizations seek to integrate adequate measures in order to attain competitive position. In keeping with the greater focus and unabated competition of the present US wine market, the primary purpose of this report is to critically analyze the business strategies of Robert Mondavi Corporation (RMC), a renowned wine manufacturer and marketer in the global wine market.
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The stages of the product life cycle and the marketing strategies Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
Introduction Product life cycle is an important marketing and business analytical tool that helps to measure the demand of the customers within a market place. Product life cycle is the period or design that generally starts with initial stage of product design.
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Branding, Pricing, and Distribution at Trendy Fashionista Marketing Essay
4 pages (1047 words) , Download 2 , Essay
Free
The Trendy Fashionista cannot sustain its lightweight bags business successfully unless it pays particular attention to developing competitive branding, pricing, and distribution strategies. This paper will design domestic and global product branding strategy, pricing strategy, and distribution strategy for the organization in order to make its new product launch successful.   
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Analysis of Fairlawn Hotels Marketing Case Study
7 pages (2001 words) , Download 3 , Case Study
Free
Porter’s five force model is an important strategic marketing tool that helps an organization identify potential market or industry opportunities. The organizations within an industry can identify potential competitive advantages through the implementation of Porter’s five force analysis to develop significant corporate and business strategies.
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How the Company Seeks to Deliver Customer Value Marketing Essay
8 pages (2311 words) , Download 4 , Essay
Free
The main aim of this report is to analyze the way Apple Inc has been delivering customer value. Conversely, this discussion will focus on elaborating factors such as competitive advantage, analysis of PC and devices market with the positioning sustainability of PCs, MP3 Players, and Smartphones (Agnello, 1).
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EMOTIONS AND HOW COMPANIES UNDERSTAND AND USE IT TO INFLUENCE ON CONSUMER BEHAVIOUR Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
EMOTIONS AND HOW COMPANIES UNDERSTAND AND USE IT TO INFLUENCE ON CONSUMER BEHAVIOUR. Consume emotional behavior deals with the study of organizations, individuals, groups and the methods they use to secure, select, and employ experiences, product, services, or ideas to meet the needs, and the effect of these methods on the society and the consumers.
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Premium Beer Customer Segment in Australia Marketing Essay
7 pages (2008 words) , Download 3 , Essay
Free
The food manufacturing industry especially the beer manufacturers recognized and capitalized on this consumer demand for low carbohydrate beer. The current competitive advantage of Pure Blonde was due to the popularity of the brand in the premium beer customer segment. Foster identified one of the most popular customer segments of premium beer.
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Marketing Planning for Apple Inc Marketing Case Study
11 pages (2750 words) , Download 2 , Case Study
Free
Promotions need to be done via innovative advertisements and should go in context with the product. Apart from the modern way of promotion such as social media, viral advertisements and magazines, the product can be launched by hosting a large sporting event i.e. sponsorship. This will help to inform the world that Apple is coming with I-TV.
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Marketing Mix for Colgate Marketing Case Study
9 pages (2721 words) , Download 5 , Case Study
Free
This company is regarded as a world leader in dental and oral hygiene, and it also uses effective marketing strategies to sell its products to different people. The other strength of the company is that it designs its product to offer maximum protection to the people, and it also strives to offer products that can leave the teeth sparkling clean.
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Big Mac Theory Issues Marketing Essay
3 pages (1052 words) , Download 2 , Essay
Free
It is the best way to fix costs to earn more profit in terms of currency exchange rates. Later, UBS Wealth management elaborated on the idea of deciding labor wages in any country with a theory that wages should be kept in an amount that he can earn to afford one Big Mac daily in a similar country (Kennedy, 2006).
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