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Marketing Essays

Result for Subject Marketing:
19914 essays
Dayton Family Supply Chain Management Marketing Research Paper
5 pages (1376 words) , Download 2 , Research Paper
Free
The merchandise from other countries is saved in the distribution centers of the company that are located on different coasts. This merchandise is transferred to the regional offices through rail or trucks. The regional offices are responsible for providing merchandise to more than 1700 stores of the company located in different states of the US.
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Local Economic Development Project Case of Walsh Ranch Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
This paper highlights the purposes, served by the Walsh Ranch community, which include economic growth, expanding population needs and development of centres for multiple growth. The project not only aims at providing for its residents but also considers for the environmental factors and encourages its preservation and further cultivation.
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Industry Analysis and Financial Services of Pan America Marketing Research Paper
5 pages (1531 words) , Download 2 , Research Paper
Free
Gasolina Urban blend belongs to the alcoholic beverage industry. This industry is a sector that has matured courtesy of its long history of existence. It comprises various companies that market both alcoholic and non-alcoholic drinks. The history of the alcoholic industry dates far back because drinking of beverages has been claimed to be as old as humanity.
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Strategic Marketing Management of the Traveling Agency Industry in the UK Marketing Research Paper
12 pages (3000 words) , Download 2 , Research Paper
Free
Wars have caused political instability in different parts of the world. Due to such political instability, the EU and the US revised new security which came into effect in summer 2006. Although governments have taken essential safety measures the new political strategies reduced the customers’ confidence level for travelling by air. 
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Advertising campaign analysis: BMW Marketing Essay
9 pages (2250 words) , Download 4 , Essay
Free
Unlike other automakers that often focus on product and pricing, BMW establishes a brand personality that is consistently aligned with target customer standard of living. “The Ultimate Attraction” ad campaign establishes BMW as an important construct and facilitator in the lives of target consumers who maintain high economic resources.
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Retail Marketing Strategies of Burberry Marketing Essay
12 pages (3521 words) , Download 7 , Essay
Free
In the recent past, Burberry has hired talented personnel hence enhancing the company image in terms of fashion and modernity. The companies name has been revised from Burberry’s to the present day Burberry. This was done with the aim of focusing more on the brand than the association with a person who in that case was the founder.
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Starbucks Brand Strategy Marketing Coursework
9 pages (2652 words) , Download 4 , Coursework
Free
The origin of the word “brand” has come from the original Norwegian word “brand” which means to burn. The farmers used to put some burn identification marks on the livestock to distinguish the possession. This still happens to the main objective of branding or brand building in modern-day business as well.
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Effect of the Economic Downturn on a Manufacturing Company Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
The company's main concern was what action to take with regard to the workforce. With fewer production facilities, the company needed to reduce the number of labor hours by twenty per cent. There were several factors that affected the decision, most important was how to deal with a company union which strongly opposed a lay-off of any employee.
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Individual Internet Assignment Marketing Essay
3 pages (750 words) , Download 2 , Essay
A product strategy needs integration with pricing, promotion as well as distribution. Product strategies are specific as compared to business strategies in that they guide for direct marketing of individual products. Such specific decisions include specificity in; target market definition, product features, price, distributors and programs for marketing communication.
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Market Segmentation in Technology Businesses Marketing Essay
8 pages (2692 words) , Download 2 , Essay
Free
Marketing is the determinant of profitability in any business regardless of the industry and the nature of business. Managers of the marketing departments in most businesses have come up with ingenious ways of ensuring the marketing works, and the business makes profits.  Market segmentation is the strategy that has been proven to work miracles in the world's business.
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Sustainability and the Green Supply Chain Marketing Essay
12 pages (3255 words) , Download 2 , Essay
Free
More and more businesses are implementing conscious business practices aimed at protecting the earth's environment. The major international businesses are integrating environmental practices into their corporate strategic practices and their business processes. Businesses are giving increasing importance to take environmentally friendly initiatives in their operations.
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Consumer Behaviour on Facebook Marketing Essay
12 pages (3000 words) , Download 3 , Essay
Free
The social commerce as discussed in the case study of “Social Commerce-The New Retail Frontier” has shown significant contribution towards the consumer buying behaviour. The case study shows that the consumer buying behaviour has changed dramatically with the inculcation of the social commerce, which is considered as the part of the e-commerce.
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Marketing Mix Strategies of Nike and Reebok in India Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
This essay examines the elements of the two marketing mix and probes the difference between the marketing mixes of Reebok and Nike. It brings us to the “Place” factor of the marketing mix as a physical and virtual channel from which customers want to make the purchases of a product. The major difference between the two marketing mixes here was the entry of these two companies
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Plum organics baby food:marketing campaign proposal Marketing Essay
3 pages (750 words) , Download 2 , Essay
In response to this parents are looking for more ways to ensure their children’s health and safety. You can be a part of easing the parents mind in the area of food safety. Organic food is naturally grown and processed.
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ZENN Car Marketing Admission/Application Essay
5 pages (1250 words) , Download 3 , Admission/Application Essay
Free
What factors to be considered while setting the price for setting the price for city Zenn? Costs: If the rate does not include enough margins “to break-even, you’re heading for trouble. The best thing to do is sum up all your costs and divide by the number of hours you think you can bill a year.
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Selling and Sales Management Marketing Term Paper
8 pages (2062 words) , Download 2 , Term Paper
Free
The contrast between the two is apparent and is defined by the products that a firm may be indulging in. A producer may choose either of the two methods after putting market composition and factors. One of the methods applies independently at a time without having a mixture of the two in any setting. Sales, in general, may be determined by the choice of marketing method.
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Tea market segmetation Marketing Research Paper
4 pages (1000 words) , Download 3 , Research Paper
Free
Place The company aims to adopt a step wise approach to the market where distribution network will be used to distribute different types of herbal and specialized teas to wholesalers, retailers, restaurants, hotels, and coffee shops. Wholesalers in particular will be engaged to make distribution to large retail stores such as Tesco, Sainsbury’s, and Asda, etc.
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Marketing is more of an art than a science Marketing Essay
3 pages (750 words) , Download 2 , Essay
There are, however, many marketing practitioners that would strongly disagree with the validity of a scientific approach to marketing. Egan (2009, p.32) believes that science “has damaged marketing’s relevancy” as data and research methodology are often superimposed over practical judgment and analyses of market conditions.
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Marketing Across Cultures - The Distribution of Products in China, Japan, and India Marketing Essay
12 pages (3285 words) , Download 2 , Essay
Free
In distributing products in China, Japan in India, marketers can expect to experience difficulties in communicating with consumers as a result of language and other cultural differences. For example, although Mandarin is the national language of China, there are at least more than one hundred other languages as a result of a large number of ethnic groups in China.
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The Decline of Dial-Up Internet Service Marketing Term Paper
5 pages (1560 words) , Download 2 , Term Paper
Free
Consumers are seeking opportunities to migrate to metropolitan or suburban areas at a much faster pace than those looking for rural living opportunities. It is in the urban regions of the United States where major, contemporary Internet providers have developed the appropriate technologies and support tools to sustain broadband Internet access.
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The Marketing Mix for Pets.com Marketing Case Study
4 pages (1000 words) , Download 3 , Case Study
Free
Pets.com Case Study Analysis BY YOU YOUR SCHOOL INFO HERE DATE HERE Pets.com Case Analysis The Marketing Mix for Pets.com As far as product, Pets.com emphasized vastness of merchandise offerings that would cater to a large variety of pets, including ferrets, turtles, and fish.
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Red Bull Stratos PR Campaign Marketing Assignment
4 pages (1092 words) , Download 3 , Assignment
Free
To ensure that consumers are aware of the various benefits of Red Bull, the company has established a user-friendly website. The company does not only enhances consumer awareness but also indicates the extent to which technology can be used in marketing. The website highlights Red Bull as the source of strength and wisdom.
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BMW Investments in the Business Sector Marketing Research Paper
6 pages (1567 words) , Download 3 , Research Paper
Free
BMW Group has remained one of the top-selling car manufacturers having almost a million and over cars sold. Challenges that are being faced by the firm will be provided including recommendations necessary for implementation in order to realize success in the company. The recommendations should be taken into consideration if significant success.
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Product Internationalization Issues Marketing Essay
4 pages (1089 words) , Download 2 , Essay
Free
It is essential for a company that is seeking to venture into new markets to identify various factors that might contribute to the failure of the successful establishment of the product in the new markets. A company that is venturing into new markets should primarily ensure that the product the company seeks to internationalize is the market leader.
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Sales, selling and new product initiatives Marketing Essay
3 pages (750 words) , Download 3 , Essay
Free
During the launch of the new product various challenges may be experienced inclusive are environmental factors such as internal factors and external factors. Internal factors are factors existing from within the marketing firm thus the company has control over these factors.
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Marketing Plan on Coco Pops Kellogs in Australia Marketing Research Proposal
10 pages (2918 words) , Download 4 , Research Proposal
Free
The brand has been successful in marketing cereals of varied flavors the company earns the majority of its revenue from its core product which is the plain flavored cereal. The study has focused on developing a marketing plan for Kellogg’s which not only focuses on providing healthy food to customers but also lays emphasis on the environment.
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The Effect of Online Word of Mouth Versus Traditional Word of Mouth Marketing Research Proposal
11 pages (3031 words) , Download 4 , Research Proposal
Free
Today, most people are advancing to online word of mouth as a new phenomenon with the possibility of influencing marketing patterns. This study compares the use of traditional word of mouth with the online word of mouth consumers' purchase decisions in the context of Saudi Arabia. The methodology involves the use of a case study.
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Members of the Supply Chain Marketing Case Study
3 pages (974 words) , Download 2 , Case Study
Free
By the use of distributors among other members of the supply chain, firms are able to effectively place their products near their customers. However, the majority of CEOs and CFOs mostly in international companies have continued to associate the poor financial performance of their firms with the failure of supply chains.
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Business-to-Business Marketing Issues Analysis Marketing Term Paper
5 pages (1286 words) , Download 2 , Term Paper
Free
This process is high risk associated comparing to the traditional consumer marketing process as the organizations have to focus on a narrow target segment. In addition to this, the effective business performance of the firms in business marketing significantly depends upon the strong relationship between the organizations and their business clients.
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Cereal Aisle Analysis Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
Last Saturday, I did a survey of the Corner market in the Pine Tree Village Shopping Canteen. My focus was to study the breakfast cereals, especially on Children’s cereals. These were strategically located on the middle two shelves of the cereal aisle.
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Horrific Crash Acts as a Metaphor for Leadership in the Turbulent Modern Economic Marketplace Marketing Research Paper
7 pages (2490 words) , Download 4 , Research Paper
Free
Generally, operating and monitoring systems that work consistently have become very useful tools in many industries including aviation, manufacturing, banking and other technology-dependent areas. These human-machine interface systems do give people the ability to control operations, a system, or processes.
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Rohm and Haas Case Study Marketing Essay
3 pages (750 words) , Download 3 , Essay
Center of discussion in this paper is Rohm and Haas as the well-established leather tanning giant in the US. The company has introduced a new product in industrial chemicals segment, the Kathon MWX, a maintenance biocide for metalworking fluid meant to cleanse and disinfect smaller capacity tanks of less than 1000 gallons.
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Case Study: Bottled Water Critical Analysis Marketing Case Study
7 pages (1750 words) , Download 3 , Case Study
Free
Various conclusions can be from this analysis. Companies which focus on profits rather than stakeholders’ benefits and which misuse branding will sooner or later face severe criticism from different quarters of the society.
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Marketing Plan for White Appliances Inc Marketing Essay
16 pages (4000 words) , Download 4 , Essay
Free
The main purpose of this report is to develop a marketing plan that could be used White appliances Inc. in marketing its microwave products in India. The study outlines the long term and short-term marketing plans that could be used by the company in India.
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Advertising Practices of Nestle's Nescafe Marketing Book Report/Review
9 pages (2637 words) , Download 2 , Book Report/Review
Free
The marketing strategy of Nestlé’s Nescafe is to “think globally and act locally.” “Nestlé claims to be the world's largest and most diversified food company, marketing its products in almost every country in the world. It has grown in the Americas and in Europe, mainly by buying up smaller food companies, by joint ventures and take-avers” (Brabeck 2004). 
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Individual Global Market Research Analysis Marketing Essay
5 pages (1398 words) , Download 3 , Essay
Free
Drew Sperry from Nova Scotia Technical college decided to set up a small firm instead of being formally employed. His architectural firm has been doing good for about six years now and until he realizes that normalcy and complacency are threatening its operations. He decides to extend the operations of his company operations to newer markets.
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Strategy Formulation - NIKE Marketing Research Paper
5 pages (1250 words) , Download 6 , Research Paper
Free
The researcher of the paper will begin with the overview where history of the company will be described. The paper performed the SWOT analysis of the NIKE Company to find the internal and the external environmental situation of the company. The paper also makes appropriate recommendations for NIKE to meet the current market demands and competition in the industry.
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Strategy Implementation - NIKE Marketing Essay
3 pages (750 words) , Download 4 , Essay
The capital invested, in this calculation, is inclusive of all invested monetary capital: preferred shares, common shares, and long-term debt. Since 2008’s first quarter, Nike has posted a return on invested capital, which surpasses more than twenty percent for seventeen quarters with the lowest returns being 16.9%, which, in this case, is still an excellent result.
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Report of Toyota moto corporation-international strategy Marketing Case Study
3 pages (750 words) , Download 3 , Case Study
Free
Some of the historical issues encountered by Toyota include a lagging product planning, a declining Japanese market share and a limited global expansion. Due to the impact of these different issues, the company has employed a number of strategies, towards ensuring its presence locally and internationally.
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Limitations and Advantages of New Media in the Context of Building Customer Relationships Marketing Assignment
4 pages (1150 words) , Download 2 , Assignment
Free
Interaction is mandatory if one is to be successful in a marketing campaign. Traditional marketing methods are very effective in ensuring this. However, with the rise of new media which is rapidly replacing the older methods, marketers now need to devise new strategies that will ensure that their targeted customers do not feel left out (Duhe 2007, p. 26).
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E-marketing in the library of Birmingham Report Marketing Essay
13 pages (3250 words) , Download 2 , Essay
Free
The internet platform offers a massive potential for marketers to market their products and services to global populations in the most efficient and effective way, therefore, reducing business costs incurred in direct traditional advertising option.
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Strengths and Opportunities of Babcock Marine Ltd Marketing Assignment
11 pages (3254 words) , Download 2 , Assignment
Free
The analysis reveals that the company uses minimal promotions and depends on word of mouth. It is essential to keep costs and expenses low especially in activities that can be done through other methods. The expected stiff competition in the future should compel the company to think of other promotional activities such as advertising.
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Digital Marketing Campaign Marketing Essay
5 pages (1708 words) , Download 5 , Essay
Free
The manipulation of this destiny is also very crucial as a misapplication may spell done. This document seeks to bring out how the Central Station Company can maximize the power of marketing to promote the company. Indeed, marketing is the solution when competition could least be described other than calling it stiff.
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The Retail Industry of the UK Marketing Dissertation
5 pages (1487 words) , Download 3 , Dissertation
Free
The food retail industry of the UK has a long and solid history. It was during the fifties and sixties that the concept of supermarkets and self-service shops became popular which has been marked as the starting of the retail industry in the United Kingdom (Hamlett, Alexander, Bailey, & Shaw, 2008).
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Rat trap boat evaluation Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
All though some may also envision the all too famous Tom and Jerry episode where Tom’s tail gets caught in the trap he has “cleverly” laid out for Jerry. In today’s ever changing, always inventive, society, however, the rat trap has come to serve a different, unique purpose than perhaps was ever intended.
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The Role of Human Capital in the New Global Economy Marketing Essay
5 pages (1409 words) , Download 3 , Essay
Free
The reason why the two developments are considered in a single framework is that they are part of a single global economy and the web of trade not only links their product market but also their prices. It is seen that human capital plays a major role in the labor market developments in nations.
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Retail Business Analysis Marketing Research Paper
4 pages (1074 words) , Download 2 , Research Paper
Free
Generic marketing strategies encompass planning methodologies, which an entity utilizes to enhance performance. Such a strategy is evident in an organization focusing on attaining a viable advantage (Pizam, 2010). Market segmentation strategy is the grouping of consumers with similar needs that an organization can satisfy by tailoring the elements of the marketing mix.
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Toyota Company - the Environmental Audit Marketing Literature review
5 pages (1479 words) , Download 5 , Literature review
Free
Firms give specific focus on environmental sustainability, and try to develop more eco-friendly products today. This paper tends to explore more about the changing business environment in which Toyota operates. This analysis of the current trends in the business environment would benefit the company to design further green marketing opportunities.
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McDonalds Organizational Change Marketing Essay
8 pages (2194 words) , Download 2 , Essay
Free
The world has become so dynamic with various changes being experienced in all sectors of organization. This has mainly been spearheaded by globalization. Globalization has seen a tremendous reduction of trade barriers by various countries e.g. tariffs, export fees, and even import quotas. There has been a reduced restriction on the movements of capital from one country to another together with investment.
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Marketing Strategy and Tactics of Apple Inc Marketing Essay
10 pages (2698 words) , Download 3 , Essay
Free
During the early years of its operations, it was known as Apple Computer Incorporation due to the fact that it specialized in personal computers. However, this changed when later on in early 2007 it changed its name to Apple Inc after moving away from being a company that strictly dealt with a personal computer. It broadened its target market to include all consumer electronics and computer software as well.
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