Free Marketing Essay Examples and Topics | Page 377

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This study was mainly focusses on cheap airlines services. One of the ethical factors that attend to this kind of study is that it involved an element of classified information. Exposure of some of some information about specific airlines might imperil of jeopardize their business interests.

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Alibaba.com: Electronic Marketing Analyzing Websites Marketing Term Paper

10 pages (3154 words) , Download 2 , Term Paper

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The company is presently headquartered in Hangzhou, China. The primary business of the company is to facilitate online selling and buying from anywhere in the world. Also for the B2B segment, it connects organizations with manufacturers and suppliers all over the world. It employs around 24,000 people and has operations in 70 countries.

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Heckscher-Ohlin Theory of International Trade Marketing Assignment

12 pages (3483 words) , Download 2 , Assignment

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The Coca-Cola Company headquarter is situated in Atlanta, Georgia (Susan, Douglas &Samuel 2005, p.91). The company has as well employed over 300, 000 employees around the world. Over 70% of the company’s products are sold in the international market. Due to its accessibility and subsidized cost, the brand has turned out to be one of the most preferred soft drinks in the world.

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International Marketing - Standardization or Adaptation of McDonalds Marketing Mix Marketing Assignment

12 pages (3985 words) , Download 3 , Assignment

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The report presents a thorough assessment conducted on McDonald’s global brand. The purpose of the inquiry was to determine the manner by which McDonald’s had undertaken the globalization of its business, the implications to marketing theory of the strategies and actions taken by the Company, and the relative success or failure of these strategies in attaining the goals of McDonald’s.

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Marketing Strategies of Chipotle Mexican Grill Restaurant in Ohio Marketing Research Paper

9 pages (2650 words) , Download 2 , Research Paper

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Chipotle Mexican Grill Restaurant has been present in the market since 1993 and has been successfully meeting the needs and demands of its customers. It went public in 2006 when McDonald’s divested its non-core business restaurants and Chipotle was one of them. Since then, it has been following a focused marketing strategy for expanding into various regions locally and internationally.

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Why Obama Won Marketing Assignment

10 pages (2500 words) , Download 2 , Assignment

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Why Obama Won Introduction Effective political marketing is fundamentally described as a well-acknowledged phenomenon in the modern day context. Moreover, it is regarded to be an increasingly significant aspect to attain political recognition creating immense influence over several organizations such as different political parties, educational establishments, media, interest-groups and health services firms.

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Role of Strategic Marketing in Dell Marketing Term Paper

11 pages (2750 words) , Download 3 , Term Paper

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Strategic marketing involves the creation of a marketing plan for Dell to assess its current status regarding the product, pricing, distribution, and promotional strategies. Strategic marketing is undertaken by organizations for the purpose of developing business plans that aim at meeting the needs of the customer, the channel, or the consumer.

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Business Strategy TNT Express in a Global Environment Marketing Essay

9 pages (2619 words) , Download 2 , Essay

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TNT Express plays a vital role in delivering express services from business to business. The company began in Australia in 1946 by Ken Thomas with a single truck and later in 1958, it changed to Thomas Nationwide Transport. TNT is now a global company that accounts for over 10,000 employees in the UK providing delivery services to 200 countries.

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Reasons for the Victory of Obama Marketing Essay

9 pages (2514 words) , Download 2 , Essay

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Campaign strategies are based on what people value and what affects the people. Politicians must always preach practical ideas, things that can be implemented, not ideas that are out of reach. That is where campaign strategies come in. Speaking of campaign strategies, the just concluded USA's election was based on issues and ideas.

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Starbucks External and Internal Environment Marketing Essay

19 pages (4750 words) , Download 6 , Essay

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The brand name “Starbucks” has become symbol of quality within last few years. Starbucks has changed the age old concept of coffee store into an exquisite experience. Every day millions of people walk inside the store of Starbucks to experience sublime customer service and quality of coffee.

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Marketing Audit & Plan for Cheerios Cereal Marketing Essay

12 pages (7690 words) , Download 7 , Essay

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The brand must be positioned as a health brand that promotes livelihood and supports consumers to be wealthy in the UK and presented as a symbol of social class in the developing world. A budget of about £220 million is proposed for the project and with this, we expect the increment of market share from 25% to 35% this represents a net increase of £550 million over the period.

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Consumer Behavior towards Apple Marketing Dissertation

54 pages (10517 words) , Download 4 , Dissertation

Apple inc., formerly known as Apple Computer inc. is one of the leading companies in the Consumer electronics market. It manufactures a wide variety of consumer electronics. The range of electronics varies from computers to IPods to earphones, which have a unique identity in the market. It is an American multinational corporation, which has its headquarters in Cupertino California.

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Vodafone: An Analysis of the Marketing Mix Marketing Essay

11 pages (3152 words) , Download 4 , Essay

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Generally, a novel idea may be able to generate significant revenue over the short term but the long term growth and sales are only possible when the customer perceptions are successfully shifted positively in a firm’s favor by using the correct marketing mix of product, price, place, and promotion.

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Investing in the International Financial Market - Bermuda Offshore Product and Legal Implications Marketing Dissertation

62 pages (2929 words) , Download 2 , Dissertation

Financial markets are the kinds of markets in which people trade commodities and securities at a valuable cost. The prices of these commodities and securities reflect the demand and supply of such commodities in the market. The markets involved in financial marketing are either general or specialized.

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The Considerations that Need to Underpin Decisions on the Pricing Strategy Marketing Case Study

9 pages (2579 words) , Download 4 , Case Study

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Net-A-Porter sells fashionable clothing and accessories, bags, shoes, and designer wear, which makes the brand unique. It has the privilege to demand premium prices. Therefore premium pricing strategy, along with the considerations of adopting the premium pricing strategy, enables the brand to earn high revenue and increased brand awareness.

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Consumer Behaviour - Nescafe Brand Marketing Essay

11 pages (3048 words) , Download 5 , Essay

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Nescafe brand is owned by Nestle. The brand is worth 13 billion dollars. An estimated 94 billion cups of Nescafe coffee are sold annually all over the world with 3000 cups sold every second. The Nescafe brand is most valuable in the coffee rank. This brand has improved over the years to become one of the best coffees.

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Comparative Aanalysis of Dell And Apple Laptop Marketing Marketing Essay

12 pages (3000 words) , Download 3 , Essay

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According to the research there are different marketing strategies by Apple and Dell, which illustrate two companies that must use unique tactics in order to gain more market attention and brand loyalty long-term. Apple understands its market characteristics and how to use affiliation and rapport as a means of gaining additional market share.

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Brand Management: Fortunate Foods Marketing Essay

10 pages (2962 words) , Download 3 , Essay

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Fortunate Foods is an SME with a business model designed to revolutionize the food procurement and consumption processes. In today’s hypermarkets and supermarkets, diversity of product offerings that range from frozen foods to non-perishables conflict operational models, especially as it pertains to procurement.

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Marketing Strategies for Al-Gizza Pizza Restaurant in Abu Dhabi Marketing Research Paper

20 pages (5426 words) , Download 2 , Research Paper

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Companies concentrate more on effective strategic activities with a view to meet consumers’ on demand-expectations. In order to be competitive and to survive in today’s fiercely competitive markets, businesses have not only to seek a response from customers but also discover hidden market opportunities and stimulate demand for their goods or services (Kotler and Keller, 2006, p. 10).

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Stimulus Generators in Loreals Advertisement Marketing Essay

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Profit generation requires businesses to strengthen and enhance their customer base by increasing the number of customers associated with their products (or brand) while maintaining focus to retain existing ones. Success, in fact, survival of the business is dependent on the business’ capacity of understanding its customers (Evans, Jamal, and Foxall, 2010).

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Consumer Behaviour: Hellmans Marketing Essay

12 pages (3000 words) , Download 2 , Essay

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The marketing therefore, provides the necessary linkages to facilitate the awareness, needs and access to the products by the consumers. In the current times, the globalization and technology have contributed to a paradigm shift in the consumer behaviour.

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How Big Data Became So Big Marketing Assignment

11 pages (3754 words) , Download 2 , Assignment

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The existence of open economies which provide limitless business opportunities to organizations has played a major role in the process of increasing the level of competition in the markets. This has resulted in the process of a generation of a large number of alternatives to the buyers and consumers in the open market, who pick up the items that best suit their interests and budget expenses.

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Introduction to Digital Marketing Marketing Essay

12 pages (3000 words) , Download 5 , Essay

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According to the paper digital marketing technique has brought with it convenience and ease for the business as well as the customers. The digital marketing processes have to be incorporated in the company’s overall marketing plan as it is an integral part of its Integrated Marketing Communication plan.

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The Tiffany & Co Analysis Marketing Research Paper

15 pages (3750 words) , Download 3 , Research Paper

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This study also expands its analysis by looking at the quantitative variables that influence company performance. Here we scrutinize quantifiable variables of the company like company worth and predictable sales. The method involves analyzing profit and loss accounts, arithmetical state of the financial system, sales and earning histories.

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Conducting a Market Marketing Essay

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According to the paper in today’s dynamic and competitive environment, it is vital for every organisation to keep track of the changes happening in its surroundings so that it can maintain its competitive edge in the market. Dynamic changes is causing products and business processes to change at a rapid pace and to succeed in such an environment.

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Marketing Audit of ARAMEX company Marketing Research Paper

19 pages (4750 words) , Download 6 , Research Paper

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The report has been designed to carry out a marketing audit for Aramex Company which operates in the freight and logistics sector. The company is based in the United Arab Emirates and it uses a unique business strategy where it relies on other company’s vehicles and aircraft to carry out its business.

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International Marketing - Mulberry Handbags Marketing Essay

12 pages (3252 words) , Download 2 , Essay

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The company is known for its leather products with a specialization in women's handbags. Roger Saul is the founder of the company that opened up a firm in Chilcompton in England. Mulberry depicts a British lifestyle brand that produces pilferer bags made of leather, binocular bags and dispatch bags. It provides products of a variety of range including women’s wear, menswear and footwear.

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Marketing Mix Stimuli Marketing Essay

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According to the research findings, it can, therefore, be said that P&G has created the extended portfolio for the Ariel brand. The brand is maintaining a portfolio of four products in order to satisfy daily housing need of customers belong to the United Kingdom. The product portfolio of Ariel brand can be explained in the following manner.

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International Marketing of Mcdonalds Marketing Essay

12 pages (3537 words) , Download 3 , Essay

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Generally speaking, internationalization and globalization have changed the business environment thereby compelling companies to evaluate their strategies. Companies that operate in international business environments are likely to achieve success if they are able to combine standardization with adaptation.

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Family and Consumer Behavior Marketing Literature review

12 pages (3163 words) , Download 4 , Literature review

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Consumer behavior has a direct impact on the success of any marketing campaign. It refers to the stages that a customer usually goes through while making a final decision regarding the purchase of any particular product or service. Consumer behavior refers to the selection, purchase, and consumption of goods and services to satisfy their wants.

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The Features of Market Change Marketing Essay

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The main objective of this study is to understand how organizations adjust to change, more specifically a change coming from the external business environment. That entrepreneurs operate with respect to the environment in which they are established. There is a significant relationship that businesses have with their respective external environment

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Industry and Market Analysis: A Coffee Shop in Smithfield Marketing Essay

13 pages (3831 words) , Download 3 , Essay

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Dublin is the capital city of Ireland. Specifically, Smithfield is located on the Northern side of Dublin. Between 2008 to 2010, commercial and residential developments in Smithfield have been rampant. Because of the continuously increasing number of local and international investors in Dublin, rentals of prime offices and retail properties are expected to stabilize in this area (Hollis 8).

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Marketing Mix Stimuli of Dulux Marketing Essay

12 pages (3368 words) , Download 2 , Essay

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The paper focuses on studying the impact of the marketing mix elements of a Consumer Branded Company on the Consumer Behaviour approaches pertaining to Cognitive, Affective and Behavioural responses. It specifically aims at integrating both theoretical and practical approaches to rendering a holistic understanding of the probable impacts.

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Competitive Strategies. Chaos Camera Company Competitive Advantages Marketing Assignment

10 pages (2500 words) , Download 2 , Assignment

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Competitive Strategies. Chaos Camera Company Competitive Advantages. This paper analyses the performance of our team in the simulation of a camera company. The company, Chaos Camera Company, was run as a team. The analysis is broken down into various parts: our competitive strategies, competitive advantage and actions of our competitors, our offensive and defensive strategic options, regional strategic approach, decisions supporting strategy execution, improving value chain activities, corporate social responsibility and finally our decision making style.

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The Body Shop Marketing Plan In Hull Marketing Assignment

10 pages (2500 words) , Download 4 , Assignment

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The Body shop is one of the most reputed companies in the cosmetic industry. It has joined hands with L’Oreal recently to improve its global presence. However, some people believe that this alliance is just like the mixing of oil with water because of the contrasting business philosophies of these two companies.

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Portfolio Management Analyses of Qatar-Based Organizations Marketing Research Paper

23 pages (5904 words) , Download 2 , Research Paper

The main aim of carrying out the analysis is to identify the best of the four companies through studying the various macroeconomic variables. Other kinds of variables considered in this analysis include financial ratios and stock prices of the identified organizations. The Qatar-based organizations under analysis include Qatar Oman Investment Co., Mazaya Qatar Real Estate Development, Barwa Group, and Dlala Holding.

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Overview of Standardization and Adaptation in Marketing Mix - Toyota Marketing Essay

13 pages (3633 words) , Download 5 , Essay

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The marketing mix, as defined by Jain (2009), refers to the combination of the product, the distribution system, the price structure and the promotional activities. The author (Jain, 2004), has further been of the opinion that it is a term that is used to denote a specific combination of marketing variables that are controllable by an enterprise and that is used to appeal to a particular market segment.

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Food Policy Milk and Dairy Products Marketing Coursework

13 pages (3486 words) , Download 2 , Coursework

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Milk is one food product that is universally accepted by all groups of population irrespective of region, culture, and religious beliefs. Its high nutritional value in terms of protein, calcium, and minerals are necessary for the healthy physical constitution, therefore contamination of milk and dairy products in any stage from production to distribution can negatively affect a large portion of the world population.

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Brand and Designing a Branding Strategy - Latigo-S Marketing Essay

10 pages (2881 words) , Download 2 , Essay

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There are new market entrants and even products that strive to obtain specific market share and they are creating strategies in order to make a difference and even substantial response from the target and prospective customers. Company XYZ together with its renowned deworming product ‘Latigo-S’ for adults and children is aiming to make a difference in a competitive environment.

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Understanding the Consumer Marketing Essay

9 pages (2250 words) , Download 2 , Essay

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According to the buyer decision process the consumer purchases products in a very rational way. Conventionally, it has been believed by marketers that consumer makes rational choices after following through a sequence of stages such as problem realization, searching for information, comparative analysis of alternatives finally comes buying of the product followed by the post-purchase analysis.

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Apple Stock Marketing Research Paper

12 pages (3750 words) , Download 3 , Research Paper

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This paper seeks to analyze a number of aspects of Apple Inc. A projection of its future earnings will be made taking into account factors that affect these earnings, for example, corporate performance, the economic or political environment the company operates in and the performance of the stock within the market.

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Marketing in Emirate Airlines: Potential of Airline Business Marketing Research Proposal

12 pages (3725 words) , Download 4 , Research Proposal

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Even though the major revenue source of the majority of the Middle Eastern countries is oil, the major revenue source of Dubai is business rather than oil. Even though Dubai witnessed rapid growth during the latter part of the twentieth century, a national airliner was a dream until 1985, despite having an excellent airport.

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Analysis of Advertisement of Nike Marketing Essay

10 pages (2740 words) , Download 5 , Essay

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Consumer behaviour can be defined as the reflection of consumer’s decisions in regards to consumption, acquisition and also dispositions of goods and services, experiences, activities and ideas made by the human decision unit. Thus consumer behaviour means more than the feeling involved with the consumer on buying tangible products like automobiles or bath soaps (Hoyer, & Macinnis, 2008, p. 3).

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Social Networking Site Marketing Marketing Dissertation

61 pages (10012 words) , Download 2 , Dissertation

The term can be described as how statistical data is gathered, presented, and interpreted. The methodology differs from one research to another. The methodology is extensively used in diverse academic fields. The fields include nursing, medicine, business, physics, engineering, education, philosophy, psychology, sociology, literature, feasibility study, and the like.

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Business Cultures Which Foster and Impede Product Development - 3M Marketing Research Paper

15 pages (4048 words) , Download 2 , Research Paper

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Products are nothing but benefits that are tangible and offered in exchange for a price. There are two ways of developing a new product; one is the generation of a new idea, designing the idea and the second is market analysis and research. The development of new products is essential for the maintenance and growth of market share.

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Redefining Customer Relationship Management Marketing Case Study

9 pages (2250 words) , Download 2 , Case Study

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It is evident from the following discussion that HSBC Holdings Company follows a flexible corporate strategy in terms of connectivity and relevance. As the paper outlines, corporate strategy of the company focuses on designing a business model in accordance business situation of a particular country.

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Corporate Strategy Assessment: British Airways Marketing Essay

10 pages (2500 words) , Download 4 , Essay

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, that BA focuses on cost minimization and maximizing the potentials of a fewer and leaner management team that would enable them to channel the funds, previously allotted for compensation and benefits of managers, to other strategic areas such as intensifying efforts for exemplary corporate service.

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The Impact of Burger King's Arrival in Lausanne Marketing Research Paper

16 pages (4000 words) , Download 2 , Research Paper

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The research was carried out among existing customers to establish their contention with the variety, price, quality and service offerings of the Franchises. The selected customers were given questionnaires after briefly being familiarized with the need for the study. The questionnaires were designed in an easy to answer manner.

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Positioning and Communications Strategy for a New Weight-Loss Drug Overweight Adults in the US Marketing Essay

13 pages (3334 words) , Download 3 , Essay

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Cambridge Sciences Pharmaceuticals (CSP) defines an international health care institute that focuses on the development, manufacture, and marketing of medicines that aid in the treatment of immune deficiencies, gastrointestinal diseases, and metabolic disorders. The drug also aids in treating related acute and chronic medical conditions. In 2007, the company attained sales accumulating to $25 billion.

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Marketing Plan: The Cambridge Science Pharmaceutical (CSP) Marketing Essay

11 pages (2750 words) , Download 4 , Essay

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This essay discusses medicare products produced by Cambridge Science Pharmaceutical company that include those that aim at treating metabolic disorders, immune deficiencies, and gastrointestinal among other acute and chronic medical conditions. The researcher analyzes the topic of obesity and also identifies it's common problems.

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Marketing Essays