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Marketing Essays

Result for Subject Marketing:
19931 essays
Glo-Bus Company Analysis Marketing Research Paper
5 pages (1250 words) , Download 3 , Research Paper
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One of the quickest ways in trying to achieve the best cost strategy was to invest in a high quality workforce and major on the employee output. This was coupled with paying their employees at the high end of the pay scale and rewarding them in exchange for reaching a higher level of output.
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External and Internal environment analysis: SONY Marketing Speech or Presentation
5 pages (1250 words) , Download 5 , Speech or Presentation
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According to the research findings Sony’s strengths come about as a result of its brand name which is easily recognisable; this has enabled it to capture a high consumer base. On the other hand, Sony has weaknesses; the cost of manufacturing is high which has made the company reduce its amount of productions.
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Marketing Research Problem Marketing Essay
4 pages (1163 words) , Download 3 , Essay
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Marketing Research Problem revolves around the need to widen the customer base of a given product or improve on some specific areas that affect the levels of performance on the market (Majumdar, 2007, p. 14). About Hummer, the marketing decision problem is the changing of the market perceptions of Hummer to enhance its performance through increased sales.
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Karen Millen - The Fashion brand Marketing Essay
8 pages (2000 words) , Download 4 , Essay
Free
This essay analyzes brand of fashion. Brand familiarity and knowledge influences the perceptions of the target groups. The strategic objective of fashion retailers in rebranding is to increase revenue. The branding process builds value of the brand to the firm. Karen Millen is a renowned British multinational and women designer clothing retailer.
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Economic Efficiency Analysis of The Dollar Tree Transportation Marketing Case Study
3 pages (750 words) , Download 7 , Case Study
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The headquarters of the stores is in Chesapeake, VA. Dollar Tree transportation logistics comprise of import, management of inbound, distribution centers, management of outbound transportation and domestic transportation. The company is committed to providing exceptional service to its customers through continual improvements in quality, operating costs and safety (Derdak & Simley, 1988).
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International and Cross-Cultural Marketing Marketing Essay
11 pages (2750 words) , Download 2 , Essay
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Cross cultural marketing can be defined as the difference between different communication styles among members belonging to different cultures.
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Technological Advances and Socio-Cultural Forces Marketing Assignment
10 pages (2606 words) , Download 3 , Assignment
Free
Business operations transformed from being merely an accounting and bookkeeping exercise, which was an old economy model of conducting business, to an all-around economic activity involving advertisement, consumer relations, Corporate Social Responsibility, and conformation to other environmental factors such as PESTEL.
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Corporate Strategy:Gazprom - Paradoxes Marketing Essay
7 pages (1750 words) , Download 2 , Essay
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After ensuring that Gazprom was under state control, Vladimir Putin acknowledged amendments on the federal law regarding gas supplies in Russia allowing the government to control interest in the gas monopoly
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Digital Marketing Mix and Relationship Management Tactics of Stokers Company Marketing Essay
11 pages (3103 words) , Download 3 , Essay
Free
The stores under the Pratts brand are Annett’s Furniture World, Fredmans, Russell Dean, Young’s Furnishers, W&T Nettleton, Christopher Pratts, Gregory, and Porritts Fine Furniture. The furniture brand is a trusted brand in the UK. Stokers Fine Furniture is coming up with new strategies to capture the potential market. The brand falls in the category of expensive and traditional product brands.
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Johnnie Walker Marketing Strategies Marketing Essay
5 pages (1594 words) , Download 3 , Essay
Free
Marketing refers to a management responsibility concerned with the determination, anticipation and satisfaction of customer requirements. All business organizations require an effective operational marketing department in order to foster their profitability objective. Johnnie Walker is a perfect example of a commercial organization with an effective marketing department.
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ABSOLUT Vodka Brand Marketing Case Study
10 pages (2500 words) , Download 3 , Case Study
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A CASE STUDY AND ANSWERS TO THE QUESTIONS Part 1 Absolut Vodka Business This is a case study about Absolut Vodka, which is now trading as ‘The Absolut Company.’ Absolut Vodka entered the US market in 1979 with its brand known as premier vodka, which is one of the best-selling imported vodkas in the US (Mooney and Dool 2010, p.1).
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Analysis of UK Fashion Retail Environment Marketing Essay
7 pages (1923 words) , Download 2 , Essay
Free
One of the key political decisions which affect the industry is the rate of tax levied on the retailers by the governments. Presently the corporation tax was cut down to 20 percent so that it can stimulate the economic activity of the industry. But with a rising deficit, the government can increase the tax at any time.
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Cooperative Marketing of Global gadgets imports Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
Based on this research some of the effective cooperative methods that Global Gadgets Imports should employ in its project are making partnerships with other companies and businesses with similar goals and objectives. By doing this, the company will help establish an effective market line that will oversee its products gain the right reputation and reach to new areas of the market.
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An individual pre market entry report. Japan Marketing Assignment
12 pages (3000 words) , Download 5 , Assignment
Free
The project will analyze the political, technological and some other aspects that is necessary to enter into a market of foreign country. An SWOT analysis of the company are also been discussed just to take note the strengths the company as well as the awaited opportunities for the same in the new market venture (Doole and Lowe, 2008, p. 7).
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Understanding information Marketing Essay
3 pages (750 words) , Download 2 , Essay
The statistical data of the results (frequency and descriptive data) are also appended to this report.The fashion show featured a diverse collection of style and trend including “designer” items for shoppers of all ages and genders.
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Merger and Acquisition Between Wells Fargo and Wachovia Marketing Term Paper
7 pages (1795 words) , Download 2 , Term Paper
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In the case where mergers are hostile or either friendly, they are usually categorized as a horizontal, conglomerate, or vertical. The horizontal merger could be the merger between companies that make and service in similar markets or sell similar products for example the merger between Wells Fargo and Wachovia.
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Future Prospects of Land Securities Property Group Marketing Essay
10 pages (2807 words) , Download 3 , Essay
Free
The UK commercial property market is valued at more than £ 529 billion, in comparison to the residential property market which is about £ 3,805 billion. If we look back to scale the performance of the commercial property market, we will see it has generated considerable revenue in and before 2007. Most of the pension providers in the UK invested at least 5-10 percent of their money in commercial properties.
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Dayton Family Supply Chain Management Marketing Research Paper
5 pages (1376 words) , Download 2 , Research Paper
Free
The merchandise from other countries is saved in the distribution centers of the company that are located on different coasts. This merchandise is transferred to the regional offices through rail or trucks. The regional offices are responsible for providing merchandise to more than 1700 stores of the company located in different states of the US.
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Local Economic Development Project Case of Walsh Ranch Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
This paper highlights the purposes, served by the Walsh Ranch community, which include economic growth, expanding population needs and development of centres for multiple growth. The project not only aims at providing for its residents but also considers for the environmental factors and encourages its preservation and further cultivation.
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Industry Analysis and Financial Services of Pan America Marketing Research Paper
5 pages (1531 words) , Download 2 , Research Paper
Free
Gasolina Urban blend belongs to the alcoholic beverage industry. This industry is a sector that has matured courtesy of its long history of existence. It comprises various companies that market both alcoholic and non-alcoholic drinks. The history of the alcoholic industry dates far back because drinking of beverages has been claimed to be as old as humanity.
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Strategic Marketing Management of the Traveling Agency Industry in the UK Marketing Research Paper
12 pages (3000 words) , Download 2 , Research Paper
Free
Wars have caused political instability in different parts of the world. Due to such political instability, the EU and the US revised new security which came into effect in summer 2006. Although governments have taken essential safety measures the new political strategies reduced the customers’ confidence level for travelling by air. 
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Advertising campaign analysis: BMW Marketing Essay
9 pages (2250 words) , Download 4 , Essay
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Unlike other automakers that often focus on product and pricing, BMW establishes a brand personality that is consistently aligned with target customer standard of living. “The Ultimate Attraction” ad campaign establishes BMW as an important construct and facilitator in the lives of target consumers who maintain high economic resources.
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Retail Marketing Strategies of Burberry Marketing Essay
12 pages (3521 words) , Download 7 , Essay
Free
In the recent past, Burberry has hired talented personnel hence enhancing the company image in terms of fashion and modernity. The companies name has been revised from Burberry’s to the present day Burberry. This was done with the aim of focusing more on the brand than the association with a person who in that case was the founder.
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Starbucks Brand Strategy Marketing Coursework
9 pages (2652 words) , Download 4 , Coursework
Free
The origin of the word “brand” has come from the original Norwegian word “brand” which means to burn. The farmers used to put some burn identification marks on the livestock to distinguish the possession. This still happens to the main objective of branding or brand building in modern-day business as well.
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Effect of the Economic Downturn on a Manufacturing Company Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
The company's main concern was what action to take with regard to the workforce. With fewer production facilities, the company needed to reduce the number of labor hours by twenty per cent. There were several factors that affected the decision, most important was how to deal with a company union which strongly opposed a lay-off of any employee.
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Individual Internet Assignment Marketing Essay
3 pages (750 words) , Download 2 , Essay
A product strategy needs integration with pricing, promotion as well as distribution. Product strategies are specific as compared to business strategies in that they guide for direct marketing of individual products. Such specific decisions include specificity in; target market definition, product features, price, distributors and programs for marketing communication.
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Market Segmentation in Technology Businesses Marketing Essay
8 pages (2692 words) , Download 2 , Essay
Free
Marketing is the determinant of profitability in any business regardless of the industry and the nature of business. Managers of the marketing departments in most businesses have come up with ingenious ways of ensuring the marketing works, and the business makes profits.  Market segmentation is the strategy that has been proven to work miracles in the world's business.
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Sustainability and the Green Supply Chain Marketing Essay
12 pages (3255 words) , Download 3 , Essay
Free
More and more businesses are implementing conscious business practices aimed at protecting the earth's environment. The major international businesses are integrating environmental practices into their corporate strategic practices and their business processes. Businesses are giving increasing importance to take environmentally friendly initiatives in their operations.
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Consumer Behaviour on Facebook Marketing Essay
12 pages (3000 words) , Download 3 , Essay
Free
The social commerce as discussed in the case study of “Social Commerce-The New Retail Frontier” has shown significant contribution towards the consumer buying behaviour. The case study shows that the consumer buying behaviour has changed dramatically with the inculcation of the social commerce, which is considered as the part of the e-commerce.
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Marketing Mix Strategies of Nike and Reebok in India Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
This essay examines the elements of the two marketing mix and probes the difference between the marketing mixes of Reebok and Nike. It brings us to the “Place” factor of the marketing mix as a physical and virtual channel from which customers want to make the purchases of a product. The major difference between the two marketing mixes here was the entry of these two companies
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Plum organics baby food:marketing campaign proposal Marketing Essay
3 pages (750 words) , Download 2 , Essay
In response to this parents are looking for more ways to ensure their children’s health and safety. You can be a part of easing the parents mind in the area of food safety. Organic food is naturally grown and processed.
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ZENN Car Marketing Admission/Application Essay
5 pages (1250 words) , Download 3 , Admission/Application Essay
Free
What factors to be considered while setting the price for setting the price for city Zenn? Costs: If the rate does not include enough margins “to break-even, you’re heading for trouble. The best thing to do is sum up all your costs and divide by the number of hours you think you can bill a year.
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Selling and Sales Management Marketing Term Paper
8 pages (2062 words) , Download 2 , Term Paper
Free
The contrast between the two is apparent and is defined by the products that a firm may be indulging in. A producer may choose either of the two methods after putting market composition and factors. One of the methods applies independently at a time without having a mixture of the two in any setting. Sales, in general, may be determined by the choice of marketing method.
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Tea market segmetation Marketing Research Paper
4 pages (1000 words) , Download 3 , Research Paper
Free
Place The company aims to adopt a step wise approach to the market where distribution network will be used to distribute different types of herbal and specialized teas to wholesalers, retailers, restaurants, hotels, and coffee shops. Wholesalers in particular will be engaged to make distribution to large retail stores such as Tesco, Sainsbury’s, and Asda, etc.
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Marketing is more of an art than a science Marketing Essay
3 pages (750 words) , Download 2 , Essay
There are, however, many marketing practitioners that would strongly disagree with the validity of a scientific approach to marketing. Egan (2009, p.32) believes that science “has damaged marketing’s relevancy” as data and research methodology are often superimposed over practical judgment and analyses of market conditions.
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Marketing Across Cultures - The Distribution of Products in China, Japan, and India Marketing Essay
12 pages (3285 words) , Download 2 , Essay
Free
In distributing products in China, Japan in India, marketers can expect to experience difficulties in communicating with consumers as a result of language and other cultural differences. For example, although Mandarin is the national language of China, there are at least more than one hundred other languages as a result of a large number of ethnic groups in China.
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The Decline of Dial-Up Internet Service Marketing Term Paper
5 pages (1560 words) , Download 2 , Term Paper
Free
Consumers are seeking opportunities to migrate to metropolitan or suburban areas at a much faster pace than those looking for rural living opportunities. It is in the urban regions of the United States where major, contemporary Internet providers have developed the appropriate technologies and support tools to sustain broadband Internet access.
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The Marketing Mix for Pets.com Marketing Case Study
4 pages (1000 words) , Download 3 , Case Study
Free
Pets.com Case Study Analysis BY YOU YOUR SCHOOL INFO HERE DATE HERE Pets.com Case Analysis The Marketing Mix for Pets.com As far as product, Pets.com emphasized vastness of merchandise offerings that would cater to a large variety of pets, including ferrets, turtles, and fish.
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Red Bull Stratos PR Campaign Marketing Assignment
4 pages (1092 words) , Download 3 , Assignment
Free
To ensure that consumers are aware of the various benefits of Red Bull, the company has established a user-friendly website. The company does not only enhances consumer awareness but also indicates the extent to which technology can be used in marketing. The website highlights Red Bull as the source of strength and wisdom.
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BMW Investments in the Business Sector Marketing Research Paper
6 pages (1567 words) , Download 3 , Research Paper
Free
BMW Group has remained one of the top-selling car manufacturers having almost a million and over cars sold. Challenges that are being faced by the firm will be provided including recommendations necessary for implementation in order to realize success in the company. The recommendations should be taken into consideration if significant success.
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Product Internationalization Issues Marketing Essay
4 pages (1089 words) , Download 2 , Essay
Free
It is essential for a company that is seeking to venture into new markets to identify various factors that might contribute to the failure of the successful establishment of the product in the new markets. A company that is venturing into new markets should primarily ensure that the product the company seeks to internationalize is the market leader.
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Sales, selling and new product initiatives Marketing Essay
3 pages (750 words) , Download 3 , Essay
Free
During the launch of the new product various challenges may be experienced inclusive are environmental factors such as internal factors and external factors. Internal factors are factors existing from within the marketing firm thus the company has control over these factors.
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Marketing Plan on Coco Pops Kellogs in Australia Marketing Research Proposal
10 pages (2918 words) , Download 4 , Research Proposal
Free
The brand has been successful in marketing cereals of varied flavors the company earns the majority of its revenue from its core product which is the plain flavored cereal. The study has focused on developing a marketing plan for Kellogg’s which not only focuses on providing healthy food to customers but also lays emphasis on the environment.
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The Effect of Online Word of Mouth Versus Traditional Word of Mouth Marketing Research Proposal
11 pages (3031 words) , Download 4 , Research Proposal
Free
Today, most people are advancing to online word of mouth as a new phenomenon with the possibility of influencing marketing patterns. This study compares the use of traditional word of mouth with the online word of mouth consumers' purchase decisions in the context of Saudi Arabia. The methodology involves the use of a case study.
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Members of the Supply Chain Marketing Case Study
3 pages (974 words) , Download 2 , Case Study
Free
By the use of distributors among other members of the supply chain, firms are able to effectively place their products near their customers. However, the majority of CEOs and CFOs mostly in international companies have continued to associate the poor financial performance of their firms with the failure of supply chains.
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Business-to-Business Marketing Issues Analysis Marketing Term Paper
5 pages (1286 words) , Download 2 , Term Paper
Free
This process is high risk associated comparing to the traditional consumer marketing process as the organizations have to focus on a narrow target segment. In addition to this, the effective business performance of the firms in business marketing significantly depends upon the strong relationship between the organizations and their business clients.
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Cereal Aisle Analysis Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
Last Saturday, I did a survey of the Corner market in the Pine Tree Village Shopping Canteen. My focus was to study the breakfast cereals, especially on Children’s cereals. These were strategically located on the middle two shelves of the cereal aisle.
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Horrific Crash Acts as a Metaphor for Leadership in the Turbulent Modern Economic Marketplace Marketing Research Paper
7 pages (2490 words) , Download 4 , Research Paper
Free
Generally, operating and monitoring systems that work consistently have become very useful tools in many industries including aviation, manufacturing, banking and other technology-dependent areas. These human-machine interface systems do give people the ability to control operations, a system, or processes.
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Rohm and Haas Case Study Marketing Essay
3 pages (750 words) , Download 3 , Essay
Center of discussion in this paper is Rohm and Haas as the well-established leather tanning giant in the US. The company has introduced a new product in industrial chemicals segment, the Kathon MWX, a maintenance biocide for metalworking fluid meant to cleanse and disinfect smaller capacity tanks of less than 1000 gallons.
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Case Study: Bottled Water Critical Analysis Marketing Case Study
7 pages (1750 words) , Download 3 , Case Study
Free
Various conclusions can be from this analysis. Companies which focus on profits rather than stakeholders’ benefits and which misuse branding will sooner or later face severe criticism from different quarters of the society.
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