Nobody downloaded yet

Marketing analysis - Essay Example

Comments (0) Cite this document
Vodafone: an analysis of the Marketing Mix Student Number Word Count: 2,916 1.0 Introduction: The profitability of any enterprise is determined not only by uniqueness or usefulness of its product but the actual market demand that exists for them…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.4% of users find it useful
Marketing analysis
Read TextPreview

Extract of sample
"Marketing analysis"

Download file to see previous pages Profitable businesses have to give equal strategic importance to all these four aspects of marketing if they want to compete for a greater share in increasingly tumultuous markets. In this age of increasing and accessible media technology, the customer has become even more demanding about what they will buy or not given. There is excess information readily available to compare and contrast various business offerings and any complaint or minor discrepancy about a certain brand can be communicated to the mass marketplace very easily. In such conditions, claiming to be the best business in any sector is no small feat but Vodafone, British’s top most mobile network service provider and the world’s second biggest brand by both revenue and subscribers (intangible business, 2008, pg 10) has managed to attain and maintain this position for quite some time. Launched in 1982 as a joint venture between Racal Electronics plc's subsidiary Racal Strategic Radio Ltd along with Millicom and the Hambros Technology Trust; Vodafone Group was born as a separate brand and business in 1991 with the divergence of Racal Telecom from Racal Electronics (cellnet, 2012). Over the past two decades, the telecommunications giant has pursued an aggressive expansion strategy combined with emotional and relatable marketing campaigns to cement their brand; “Its brand is the most geographically spread and is the second most valuable telecoms brand in the world, worth $22.1bn.” (intangible business, 2008, pg 10) Intagible business, 2008. The World’s Most Valuable Mobile Telecoms Brands 2008 [Online]. Pg 14 In this research done by intangible business, an analysis of the world’s largest telecom brands was done through publicly available information.500 operations were studies to provide the top 100 rankings based on brand value for share holders. In a heavily congested market with little to no differentiation between the product offerings, businesses have to rely on the strength of their brand to retain loyal customers, encourage trial by new customers and lead to steady revenue and profit growth. Vodafone brand value was determined as $22.1Bn in 2008. 2.0 Vodafone network The previous year was an extremely fruitful one for the mobile network “Vodafone beat expectations to report a 4.1% rise in revenues to ?23.5bn, with 9.4 million new customers joining its network in the last six months.” (Garside, 2011). Analyzing the strategic and marketing policies followed by the company can help in identifying the reasons for their continued profitability 2.1 The British Market The business is headquartered in Newbury, Berkshire, England, though through expansion and acquisition they have managed to form strong markets in many different countries. Vodafone’s started aggressive brand growth in the 1990s, when the business began to consolidate itself on the British high-street. Starting from 1996, Vodafone acquired the two thirds of Talkland it did not already own for ?30.6 million. Later the same year, Vodafone purchased Peoples Phone for ?77 million in a defensive move. The 181 store chain provided Vodafone with the necessary physical assets to strengthen their presence and distribution channels for further growth. Soon it added Astec Communications, a service provider with 21 stores, in the acquisition portfolio by purchasing 80% of the company (cellnet, 2012). With its presence secured in the British market, Vodafone went on to concentrate on enhancing its brand ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Marketing analysis Essay Example | Topics and Well Written Essays - 3000 words”, n.d.)
Marketing analysis Essay Example | Topics and Well Written Essays - 3000 words. Retrieved from
(Marketing Analysis Essay Example | Topics and Well Written Essays - 3000 Words)
Marketing Analysis Essay Example | Topics and Well Written Essays - 3000 Words.
“Marketing Analysis Essay Example | Topics and Well Written Essays - 3000 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Marketing Analysis Report
The airline was founded courtesy of the federal government of Canada, as Trans-Canada Airlines, a public institution, but was later named Air-Canada and was subsequently privatized in the year 1988. It ranks as the world’s ninth largest airline, in relation to the number of destinations served (Yerema & Leung, 2013).
3 Pages(750 words)Essay
Apple Marketing Analysis
Apple Company needs to know how to combine the four Ps so as to garner a competitive advantage against its competitors and hence increase the customer preference of its products and services. This further increases the revenues of Apple Company (Kunz, 2010, p.
6 Pages(1500 words)Essay
Marketing analysis
It is therefore a process that helps the managerial staff of a company to gather information regarding its performance in order to have updates on how and when to make changes in production and distribution processes. Market analysis is also referred to as a documented examination of a market to provide information on a company’s planning activities.
6 Pages(1500 words)Essay
Marketing Analysis
The goal of the political re-alignments includes reducing tariffs by 5% in the next decade. The implication on the limb manufacturing industry is a downward trend in
6 Pages(1500 words)Essay
IKEA UK Marketing Analysis
According to the report for most businesses, this has been challenging to attain due to the prevailing harsh economic times globally, which have solely contributed to challenging business conditions for businesses in the world today. Every business attempts to adopt business strategy that they deem to be effective and efficient.
10 Pages(2500 words)Essay
Marketing Analysis
This paper summarizes the key features of the market for pizza and pasta restaurants in the UK. It proposes the target market for the new restaurants as well as a proposed
4 Pages(1000 words)Essay
Marketing Analysis
In short, let thehappiness of the customer do the talking. Systems Insurance is currently ranked amount the 500 largest U.S. companies, in terms of revenue, by FORTUNE Magazine.
1 Pages(250 words)Essay
Ford Case (Marketing) Analysis
It seems that staff of the company is unaware of the fact that consistent success in marketing products cannot be achieved unless the marketing efforts are coupled with follow-up actions,
5 Pages(1250 words)Essay
Marketing Analysis
While the governments do this, they collect revenues based on the way the auction is designed. Studies from the recent data of the auctioning process in Europe
5 Pages(1250 words)Essay
Individual Marketing Analysis Paper
Market analysis comprehensively gives unbiased answers to some questions like; Who will buy a certain product, the price to be charged, the size of the market to be served, who else is offering similar product and at what cost, and what market constraints exist.
6 Pages(1500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Marketing analysis for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us