Nobody downloaded yet

Understanding the Consumer Assignment - Essay Example

Comments (0) Cite this document
Finding why people purchase is a really complex task. The buyer’s thinking and processing is similar to the black box found on an airplane crash site and the buyer’s psyche can only be understood subjectively…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.3% of users find it useful
Understanding the Consumer Assignment
Read TextPreview

Extract of sample
"Understanding the Consumer Assignment"

Download file to see previous pages Although, this model might look applicable in the modern world however consumer behavior is far too complex to be predicted on the basis of one single model. The reason is that today consumers themselves are very diverse and so any one set of assumption cannot hold true for everybody. In the paragraphs ahead it will be discussed how things as simple as signing one’s name, the name a person has been given by his or her family and the culture one lives in can have an influence on purchase decisions. Consumer decision making process and online shopping Haubl & Trifts (2000) propose in their study on the impact of decision aids on online shopping and consumer decision process that interactive decision aids are made for helping customers online. These decision aids help during the initial display of products available online and they also help in detailed comparison between preferred substitutes which might have highly wanted characteristics with regards to consumer decision making. Such aids permit online shoppers to conveniently find products that have been over-priced or find products which have been dominated by competitors’ inferior products due to competitors spending excessively on online advertising. Consequently, market has become more economically efficient. Generally, the presence of interactive decision aids on e-commerce websites should improve the skill of customers to find products that correspond to their personal preferences and, consequently, result in considerable optimistic and good effects for consumers. (Haubl & Trifts, 2000). Impulsive buying and culture An early study failed to differentiate among impulsive buying and unplanned buying (West, 1951) but it did describe both as the dissimilarity between actual procurement and procurement planned before. However, all procurements not planned beforehand are not impulsive ((Kollat & P.Willett, 1967; Stern, 1962). Instead, impulsive buying is comparatively more unprompted and spur-of-the moment (Inman,Winer, and Ferraro 2009; Rook 1987; Rook and Fisher 1995) than unplanned procurement, which comprises of procurement not planned beforehand (Stern 1962). Zhang, Winterich, and Mittal (2010) describe the link between impulsive buying and Power Distance Belief (PDB) (Zhang et al., 2010). The authors discuss in details the concept of power distance. Power distance can be defined as the amount of power or authority a group is willing to accept without being forced to do so. There are high power distance cultures and also low power distance cultures. Usually, in high PDB cultures people try to learn self-control which is needed for accepting authority. Such people are reluctant to act on impulses or emotions unless told by somebody in authority to act in a certain way. The reason behind learning and practicing self-control is that this is appreciated by others. Tibet is an example of a high PDB culture. On the other hand, low PDB cultures suggest that less attention should be given to authority or source of power and self-control is not as necessary as some people might think (Hofstede, 2001). For instance, students belonging to low-PDB cultures feel encouraged enough to start chatting randomly, stating their different opinions openly, and even going as far as disagreeing with their teachers if they think teachers ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Understanding the Consumer Assignment Essay Example | Topics and Well Written Essays - 2250 words”, n.d.)
Understanding the Consumer Assignment Essay Example | Topics and Well Written Essays - 2250 words. Retrieved from
(Understanding the Consumer Assignment Essay Example | Topics and Well Written Essays - 2250 Words)
Understanding the Consumer Assignment Essay Example | Topics and Well Written Essays - 2250 Words.
“Understanding the Consumer Assignment Essay Example | Topics and Well Written Essays - 2250 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Consumer behavior
Despite the changes in customer perceptions, some conventional rules are strictly followed even in this modern era. Evidently, even today, consumer behavior is affected by some conventional views which are highly associated with religion and culture.
3 Pages(750 words)Essay
M019 Regular Assignment - Understanding Retail
Companies in first world countries have quickly picked up e- tailing and it has been to their benefit. On the other hand, countries from underdeveloped region are yet to keep up with this trend retail. Well established e- tail companies including have enjoyed massive success since their inception, however, sceptics argue that the profits generated from such ventures are inadequate.
8 Pages(2000 words)Essay
Understanding & Researching Consumer Buyer Behaviour
Marketing researchers in this vein place their emphasis on the taxonomic system of classifying products into either non-impulse or impulse products so as to enable marketing strategies, for instance, point of purchase advertising, in-store promotions or merchandising (Hulten and Vanyushyn 381).
8 Pages(2000 words)Essay
Consumer Behaviour Assignment
Acts of consumption are being said to be driven not only by practical needs but also by consumers' desires to make statements about themselves in relation to others (Benson, 2000; Dittmar, 1992; Kadirov and Varey, 2006; Moynagh and Worsley, 2002). Piacentini and Mailer (2004) refer to processes of 'symbolic consumption', whereby individuals use products as mechanisms to create, develop and maintain their identities (see also Phillips, 2003).
12 Pages(3000 words)Essay
Consumer Behavior
This essay discusses many themes, that surrounds consumers, their types, behavior and markets. It also explaines media markets, different consumption subcultures, demographics and principles of consumers and mentiones many strtegies that are used to understanding and predicting the behavior of modern day consumer.
16 Pages(4000 words)Essay
Understanding consumer decision process
Consumers utilize goods and services on a daily basis. In the present era wherein every product that a consumer can possibly need is available in the market, producers compete mainly on the quality of products and goods offered.
16 Pages(4000 words)Essay
Individual Assignment of consumer research
Further, consumer research may also be defined as the systematic and objective identification, collection, analysis and dissemination of information for the purpose of assisting management of a particular company in identifying and solving the
8 Pages(2000 words)Essay
Understanding Consumer Behaviour
The main aim of research is to provide an inclusive description about different models and theories of consumer behavior in context of generating positive attitudes related to some particular products or brands. Models and theories are selected which have a core relationship between consumer behavior and marketing strategies.
18 Pages(4500 words)Essay
Consumer Behaviour ( Paraphrase assignment)
UATION OF ALTERNATIVES 26 PURCHASE 26 CONSUMPTION AND POST-PURCHASE EVALUATION 27 CONCLUSION 27 REFERENCES 29 INTRODUCTION In the simplest of terms, Consumer Behaviour (CB) can be defined as “those acts of individuals directly involved in obtaining, using, and disposing of economic goods and services, including the decision processes that precede and determine these acts” (JF Engel, 2006).
12 Pages(3000 words)Essay
Assignment: Understanding the Concepts
Financial ratios are tools used in large, medium and small size businesses to evaluate their financial performance and progress by looking on their income statements, as well as statement of financial position in comparing current and previous performance (New South Wales Government, 2012).The most common financial ratios used by small business include: solvency ratios, profitability ratios and liquidity ratios to name just but a few.
4 Pages(1000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Understanding the Consumer Assignment for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us