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The Strategy Behind the Brand Building - Essay Example

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Summary
This thesis will look at brand identity, from concept to launch. To show how each brand differs, brand strategies will be shown in specific case studies. The methods of brand identity are crucial in…
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The Strategy Behind the Brand Building
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The Strategy Behind the Brand Building

Download file to see previous pages... aining attention from the increased inconsistency associated with brand planning, strategizing, and aligning processes, which result in a brand failing quickly after its launch.
The study identifies the major components associated with brand identity, i.e. brand strategy attributes, brand identity elements, the target audience, and brand applications, and converts them into a visual branding tree by explaining the brand identity process and design procedure. This is invaluable to designers, marketers, researchers, and brand supervisors. It may possibly save time and money in the long run, not to mention keeping all the elements consistent with the brand management process.
The brand building process is something that every business must go through to determine how to market its markets and who to. Understanding the consumer market goes a long way in deciding how a company will perform in the long run.
This study is important because inconsistent brand building can sometimes confuse the audience, resulting in lost revenue and profit. The target audience should have an emotional bond and sense of belonging, which results in customer appreciation and thus customer loyalty.
A brand should be presented consistently across all applications. The only way to ensure this is through comprehensive brand identity standards or systems that are easy to understand and available through both print and Web-based sources.
The brand building process can often result in success for a brand. This will attract a broader customer base, and brand managers, designers, and marketers will have less confusion in the brand building ...Download file to see next pagesRead More
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