StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Corporate Strategy of Smucker Company - Case Study Example

Comments (1) Cite this document
Summary
The focus of this paper is on the J. M. Smucker Company’s corporate strategy. The company has been successful at expanding its operations, enhancing its sales and revenues by greater margins and increasing the price of the stock. The products of J. M. Smucker Company helped it to achieve its goals…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.3% of users find it useful
Corporate Strategy of Smucker Company
Read TextPreview

Extract of sample "Corporate Strategy of Smucker Company"

Download file to see previous pages It is identified that in the year 2010, the company was capable of becoming the market leader in 11 of its food categories such as fruit spreads as well as dessert toppings, roasted and ground coffee, health, and natural beverages, peanut butter, cooking oil and condensed and evaporated milk. It can be stated that it is feasible for the company to expand its operations beyond its core competencies in order to fight the competition that it confronts from its rivals. This will help the company to generate high sales and revenues, along with that it will also assist the company to increase substantial market share. One of the factors impacting the successful operations of Smucker’s is taxation. Changes in the tax rates and laws have a significant influence on the company. Competition is the other macro-environmental factor which hampers the sales and profitability of the company. Nestle and Kraft Foods are the main competitors of the Smucker’s in the United States. The economic slowdown and recession in the USA have an impact on the operations of the firm. It is observed that the first three months of the year 2011 seemed to be promising despite the persistent impacts of the economic downturn in the United States. The revenues of the company were the same for the period i.e. first three months in the fiscal year 2010. However, there was a rise in the operating income by 5 percent in the first quarter from $185 million of the year 2010 to $195 million in the very first quarter of the year 2011. When the USA faces the issues related to currency and interest rates fluctuations, the companies like Smucker’s may have to face significant problems since these companies have their branches in many of the foreign nations. There has been changing in the consumption pattern of the people of the USA during the period of recession and as a result, the organization had to focus upon the budget cuts and concentrate more upon the homemade meals rather than a readymade meal as sold by Smucker’s. Sudden change in the consumption habit has a significant impact on the company. Therefore, it is quite significant for the company to take certain initiatives so that it can minimize the negative impacts of such threats and help in the enhancement of the sales and revenues of the company. If such issues are not paid due attention, then the company’s profitability will be hampered to a great extent. There are many subsectors of the processed food industry and each subsector has different growth expectations, competitive intensity, profit margins, and business risks. The industry can be identified as attractive in the sense that the participants in this industry are challenged on a continuous basis to respond effectively to the needs and the demands of the customers. The food processing industry experienced consolidation and the reasons behind the consolidation have been slower growth rates in the food industry, rapid consolidation in the retail grocery chains and stiff competition between food manufacturers as well as private-label manufacturers. The industry can be considered as attractive since there has been a significant improvement in the earnings growth despite harsh economic conditions. Along with these, there has been a rise in the demand for in-home food in the USA and other countries which demonstrates a positive sign for most of the companies into the processed food industry. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Business - Smucker's Case Assignment Example | Topics and Well Written Essays - 1500 words”, n.d.)
Business - Smucker's Case Assignment Example | Topics and Well Written Essays - 1500 words. Retrieved from https://studentshare.org/business/1441419-smucker-s-case
(Business - Smucker'S Case Assignment Example | Topics and Well Written Essays - 1500 Words)
Business - Smucker'S Case Assignment Example | Topics and Well Written Essays - 1500 Words. https://studentshare.org/business/1441419-smucker-s-case.
“Business - Smucker'S Case Assignment Example | Topics and Well Written Essays - 1500 Words”, n.d. https://studentshare.org/business/1441419-smucker-s-case.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
ka
kattielang added comment 9 months ago
Student rated this paper as
This essay saved me today. I liked the style. It was very useful for my business course.

CHECK THESE SAMPLES OF Corporate Strategy of Smucker Company

Canadian Corporate Business Law

This was done by virtue of a loan to Ashley in the sum of $300,000 providing Temper with a first mortgage against the suite.
Two politicians invest in Temper, Stefan di Yawn who invests $500,000 in respect of 500 Class A shares and Bob Eh invests $100,000 for 100 Class A shares. In order to secure these investments, the politicians take a security interest in Temper. Shortly after the company experiences some difficulty beginning with Angelina who is photographed spitting on the sidewalks which gets the attention of politician Hillary Squinton who ran her campaign on a clean sidewalks platform. She initiates action against Angelina by taking the matter up with Spitting on Streets Board chaired by Angelina’s boyfriend Br...
11 Pages(2750 words)Case Study

The Real Face of Corporate Social Responsibility

Effective communication is an important tool that has wide-ranging influence in the smooth functioning of corporate bodies. The role of corporate communicators is significant in the administration of the organization and projection of the organization’s aims and objectives in the eyes of the public and stakeholders.

Corporate communicators normally use a variety of techniques to communicate with different people. The administrators and managerial staff use effective communication to disseminate information about the changes that need to be made and make special efforts to create a barrier-free work environment. The barrier-free atmosphere and friendliness testify mutual respect and easy accessibility of management...
9 Pages(2250 words)Assignment

Integrated Marketing Communications Programme for Crunchy Crunch Company

The Crunchy Crunch Company (CCC) has been in the business of making crisps and other snacks for many years. They want to build on their reputation for traditional health-conscious consumers. Therefore, they have made the brave decision to move away from the traditional products it has in its portfolio and are about to launch a range of healthy snacks. The brand name for this range is "Fit" to reflect the healthy nature of the products and the people consuming them. So far, four varieties will be available: Fit Fruit (Fruit and corn-based snack) Fit Quiche, Fit Frosty (a savory ice cream) and Fit Crackle (a crisp like product).

“According to the American Marketing Association, marketing research is the systematic g...
8 Pages(2000 words)Case Study

The Marketing Communications Strategy & Mix: Sports Company

Despite the challenges that Adidas met in the 90s from fierce competitor Nike, the company hit the rebound by the end of that decade and has reclaimed its position as one of the leading sports companies nationwide. Considering that the company almost went bankrupt at its lowest point, it managed to rise and compete once again in the market.
With Adidas’ position in the sports apparel industry, this research aims to find out and evaluate the various marketing communications strategies that Adidas has implemented over the years. Further, this research aims to be able to identify which strategy is proven to be most effective, and which did not bring the desired results.

Football is undoubtedly the most popular s...
9 Pages(2250 words)Case Study

Structure of Ford Motor Company

It was only in 1927 when GM overtook Ford in sales that Henry Ford felt the need to innovate Model A that was more in tune with the times (Cattlel, 2000).
Today, Ford Motor Company is the biggest family-controlled auto-manufacturer with number three spots in the list of world’s biggest manufacturers and sellers of vehicles. In, 2007, for the first time in 56 years, Ford was relegated to the third spot from second by the Toyota of Japan. Ford manufactures cars, trucks, and SUVs in the brand range of Ford, Mercury, Lincoln, Volvo, and Mazda. Ford’s s distinctly home-spun variety economy class Mondeo and Mustangs sold the world over, and Lincoln stands for luxury and elegance. Lincoln Motor Company was the first stra...
13 Pages(3250 words)Term Paper

The Company Targets Customers

...-end Servers for companies and institutions. As a principle HP doesn’t reveal non-public product details, financial information, marketing, R &D, manufacturing and Personnel Data. We will work on whatever information the company discloses and is available in common domain of knowledge to assess our strengths, marketing mix, current strategies, current events and global information and discuss how they can be more streamlined in. In today’s world no amount of market strategising is enough, no amount of competitor’s latest strategies and innovation and we have always to remain in an ever evolving role. HP Pavilion and sister products We have chosen our Personal Computer as the product of our current study. Just for sake of recall, we make...
8 Pages(2000 words)Case Study

Company Strategy to the Public Sector

The definition of corporate strategies emphasizes the need for the organization to satisfy the needs of all the stakeholders if the organization is to achieve its overall objective of maximizing shareholder value. Stakeholders include employees, customers and the communities in which the organization operates. Employees, customers, and communities, therefore, have a significant impact on the success of the organization and thus on the corporate strategy of the organization. In formulating corporate strategy, organizations need to identify and priorities strategic issues, which involve scanning, selecting, interpreting and validating information. (Schneider, 1989).
The aim of this paper is to explain the strategy of an organiz...
7 Pages(1750 words)Assignment

Company Law Issues

Various sections of the CA are coming into force over a staged process and the relevant provision relating to authority is sections 39 and 40, which came into force on 1 October 2007.

Section 39(1) of the CA provides that “the validity of any act done by a company shall not be called into question on the ground of lack of capacity by reason of anything in the company’s constitution”

Additionally, section 40(1) provides that: “In favor of a person dealing with a company in good faith, the power of the board of directors to bind the company, or authorize others to do so, shall be deemed to be free of any limitation under the company’s constitution”.

Section 40 (2)...
9 Pages(2250 words)Case Study

Decision Making in Health and Social Care

... (Jensen and Meckling, 1976). In the health and social care industry this becomes more complex because insurance companies come into the picture as a third party. If, as the above explanation to the principals versus agents theory shows, agents behave in a manner that reduces transparency and increases risk to the principals or shareholders what would be the alternative in caring for those who are uninsured or lack adequate funds for health care? In a health care organization this is apparently the relationship between the hospital staff including paid managers and the shareholders. Decisions taken by managers to increase efficiency and profitability would negate the desires of customers but would benefit shareholders. Apparently...
8 Pages(2000 words)Case Study

Company Profile: The Southwest Airlines Inc

Ever since the horrific attacks of 911, the airline industry has been going through a bad phase. The attacks on the World Trade Center have had a devastating effect on the commercial sector and the airline industry in particular. When one considers the fact that the instrument of destruction of these attacks was hijacked airplanes, there is understandable concern about traveling in them and thus the public lost faith in the airline industry immediately following September 11th.  For many airline companies, this meant going into severe debt or even declaring bankruptcy. Even after some time, the majority of the airline industry experienced lower profits and massive downsizing. However, for smaller companies like Sou...
8 Pages(2000 words)Case Study

Business Sustainability and Society: Coca-Cola Company

For centuries, ethics has been a crucial and significant component of human societies that contributed enormously to the creation of norms and values through religious influences, as well as through the contribution of intellectuals and philosophers in society. Unfortunately, nowadays, it is an observation that individuals, organizations, and even nations have commenced overlooking the phenomenon of ethics in their practices, specifically in the business sector that has become the major stakeholder confronting criticisms related to ethical practices. Critics (Crane, pp. 23-29, 2007) argue that business ethics has now become a component limited to theoretical policies and frameworks of business organizations, and such principles an...
10 Pages(2500 words)Case Study

Alternative Methods of Accounting

... of the economic costs of using scarce resources to produce one particular good or service in terms of the alternatives thereby forgone (Credo Reference, 2010). The use of economic profits has helped managers improve their decision making. An industry that been positively influence by the use of economic value added (EVA) is the banking industry (Kimball, 1998). EVA is a metric that calculates the economic profits of a business. In the article The Transformation of the Corporation: Employee Capitalism the concept of EVA is presented as a way to measure the added value of investing in human capital. According to Peter Drucker economic value added provides companies with a measure of total factor productivity (Steward & Schonburg, 1999...
8 Pages(2000 words)Article
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Corporate Strategy of Smucker Company for FREE!

Contact Us