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Analysis of Advert - Essay Example

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Analysis of Advert Contents Introduction to Consumer Behaviour 3 Nike: Ad Appeal 3 Marketing Concept 4 Segmentation 4 Market Targeting 5 Positioning 6 The Marketing Mix 6 Other Factors 8 Consumer Decision Process 11 Conclusion 11 Reference 13 Introduction to Consumer Behaviour Consumer behaviour is said to be dynamic, complex multidimensional and the marketing decision are based on the assumption of consumer behaviour…
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Analysis of Advert
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Download file to see previous pages 3). Marketing strategy is a plan to which the firms should adhere to so to have an upper hand over its competitors and plans to achieve the desired objectives. In formulation of the marketing strategy and to sell the product effectively, analysis of cost benefit should be undertaken. Nike: Ad Appeal Nike is the leading innovator in footwear for the athletic including apparels, accessories and equipment. Mission of Nike is to bring inspiration along with innovation to each and every athlete across the globe. Nike’s consumer affairs mission aims to provide the customers with the highest standard of service building loyal consumer relationship across the globe (Nike, 2011). The above prints advertisement describes the advertising strategy along with the aim and motive of the company. Nike mission is to provide innovative and comfortable footwear, apparel and other accessories to the athletic around the world and this is depicted truly through the above given prints advertisements. ...
Nike with its “Just Do It” campaign was able to increase the domestic share and worldwide sales. The campaign had captured the corporate philosophy of determination, grit and of course passion. Nike is known for determination, detachment and unsentimental attitude. However with its campaign of “Just Do It” it was able to reassure the consumers that Nike was a quality brand. Celebrity endorsement has also appealed to consumers and it became a self fulfilling image (CFAR, 1998). Marketing Concept The marketing concept will take into consideration the following which help to determine the marketing strategy of Nike and further implementation on the same. Segmentation Segmentation is necessary for business to perform as it helps the firm to differ its product from its competitors which gives rise to healthy competition. All consumers are not alike and thus different consumers have different types of needs and thus by segmentation the market place and by choosing the target market, companies will be able t provide all the benefits to its desired market segment. Once the target market has been identified along with the segment the company will be able to decide on the mode of advertising. The prints ads of Nike clearly have indicated the segment that Nike caters to. In all the prints ads of Nike along with the two print ads shown in this section determine the segment of Nike. Nike has segmented its product for the young and for the middle aged people within the age group of 20 to 50 years. Based on economic segmentation Nike has segmented its product accordingly to the lifestyles of high, medium and also for the low end customers. Geographically Nike has segmented the market into various segments ...Download file to see next pagesRead More
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