Nobody downloaded yet

Consumer Behavior, Marketing and Semiotics - Dissertation Example

Comments (0) Cite this document
The paper “Consumer Behavior, Marketing and Semiotics” seeks to evaluate semiotics, which is very useful in understanding consumer behavior. Semiotics mainly constitutes the linguistic turn in the sciences that discuss human nature and behavior. Semiotics is a particularly very powerful tool…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.4% of users find it useful
Consumer Behavior, Marketing and Semiotics
Read TextPreview

Extract of sample "Consumer Behavior, Marketing and Semiotics"

Download file to see previous pages Theories of consumer behavior constitute a wide area in the field of Microeconomic. Microeconomics discusses the behavior of the individual agent of an economy, like an individual, a family, a firm etc. Consumers Behavior which is considered to be a major part of Microeconomics discusses how a rational consumer behaves under different circumstances. While discussing a consumer’s behavioral pattern at some particular time under a particular situation theory of consumer behavior take into account elements from a wide range of areas including psychology of a rational consumer, sociological perspectives, anthropology and finally economics. Theories of consumer behavior actually aim at providing a rigorous understanding of the decision-making process of a ration buyer in a market economy. It also tries to find out impacts on a consumer’s choice of certain things of several actors like a family environment, preference pattern of friends, and behavioral pattern of the socio-cultural group he/she belongs to. In the studies on consumer behavior, examination of a consumer’s behavior is mainly based on his/her buying behavior where a consumer is assumed to play the roles of the user of a commodity, the payer of the price of the commodity as well as the buyer of the commodity. (Solomon et al. 2006)
Consumer behavior is partly unpredictable, though in some cases the type of marketing strategies might affect the purchasing behavior of the consumer. There are different sections of the consumer in a society formed according to the basis of monthly household income, for example, lower income class, higher income class etc. (Earl and Kemp, 2002; Solomon et al. 2006) ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(Consumer Behavior, Marketing and Semiotics Dissertation - 5, n.d.)
Consumer Behavior, Marketing and Semiotics Dissertation - 5. Retrieved from
(Consumer Behavior, Marketing and Semiotics Dissertation - 5)
Consumer Behavior, Marketing and Semiotics Dissertation - 5.
“Consumer Behavior, Marketing and Semiotics Dissertation - 5”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Consumer Behavior, Marketing and Semiotics

Consumer behavior - marketing strategy

...?[Your full full December 05, Consumer BehaviorMarketing Strategy Introduction Before going to discuss the relationship between analysis of consumer behavior and strategic marketing planning, let us get a better understanding of what consumer behavior actually is. Tatum states, “Consumer behavior consists of the actions that consumers take in regard to making decisions about purchasing various goods and services”. The study of consumer behavior focuses on the factors that make consumers buy or reject a...
8 Pages(2000 words)Term Paper

Consumer behavior

...? ID Lecturer Consumer Behavior What are the barriers facing Starbucks as they try to “teach” people to engage their consumption habits from tea to instant coffee? The barriers that Starbucks is faced up with currently are that it is unable to make the cut as far as the Chinese market is concerned. It is doing its best to break inside the Chinese market but little success has been achieved to date. The right mix of people is not being tapped and this is one of the reasons why Starbucks has failed as a brand in entirety. Since the consumption habits are not that comprehensive for the Chinese people, there have been problems that the brand has faced in essence. The...
3 Pages(750 words)Case Study


...serves to sell its product and whether or not this accomplishes its goal effectively. Keywords: semiological analysis; rhetoric of image; semiotics in advertising Semiological Analysis of an Advertisement The image under semiological analysis is an advertisement by DKNY for a perfume for women. This paper will analyse the way in which this advertisement uses symbols, visual cues and other coded ‘language’ to sell its product effectively. The theoretical basis for the analysis will be drawn largely from Roland Barthes’s essay ‘Rhetoric of the Image’, appearing in his 1977 book Image Music Text. Following a quick summary of the ideas from Barthes’s essay that are relevant to this paper, we will look closely at the...
8 Pages(2000 words)Essay

Marketing Mix and Consumer Behavior

...?Marketing Mix and Consumer Behavior Contents Contents 2 Introduction 3 Marketing Mix 4 Consumer Behavior 6 Sociological Factors influencing consumerbehaviour 8 Personal factors 8 Social factors 9 Psychological Influences 9 References 12 Introduction The recent era of globalization has turned the entire market into a single marketplace. This practice is being continuously supported by technological up gradation as well as the innovative trends of marketing. Earlier, the marketers used to consider a specific market and used to design their products according to the needs...
10 Pages(2500 words)Essay

E-marketing affect consumer behavior

...To What Extent do barriers to growth of E-marketing affect consumer behavior INTRODUCTION: E-marketing offers a very cost effective way to reach a large potential market with a diversified range of users using the Internet actually forming a kind of subculture within the population, each of which with certain characteristics such as income and educational levels, with more users in urban and metropolitan rather rural areas. E-marketing has 4 P's: 1) Permission, 2) Privacy, 3) Profiling and 4) Personalization. Permission is considered the key to successful E-marketing, which involves...
7 Pages(1750 words)Essay

Consumer Behavior - Marketing

...Consumer behavior has been of thousands of studies under marketing since most, if not all business are interested in having their products orservices sold. A good analysis of consumer behavior enables a business to strategize its marketing plan so that consumer s would be influenced to make a purchase decision. This assignment is about consumer behavior and the buyer decision process as observed from real-life setting. The method employed in determining the subject’s buyer decision process is in-depth interview. There are two subjects chosen for this assignment, they are named...
4 Pages(1000 words)Assignment


...Semiotics Throughout the essay a variety of metaphors are implemented. These metaphors can be formed into a system that can subsequently be decoded. In this context of understanding the system mirrors life processes as embodied by the Cuban Revolution and historical circumstances thereafter. One considers that the disastrous love affair is akin to the life process of a relationship that has blossomed only later to be exposed for the dark realism of existence, just like the Cuban Revolution. The metaphorical images of Castro and Guevara represent a sort of father-like figure to the child of Cuba, just as a child experiences its parents upon developing into adolescence. Ultimately, it is now the child’s time to break free...
3 Pages(750 words)Essay

Marketing Consumer Behavior and Retail Marketing Strategy

...Marketing Consumer Behavior and Retail Marketing Strategy Contents Contents 2 Introduction 4 Retail Dynamics of Duty Free shops in Airport (2002-2012)- 6 Literature Review:- 6 The Strategy of the Duty Free market 7 Classification of Passengers by British Airport Authority (BAA)- 9 Customer Service leading to Customer Satisfaction 10 The Atmosphere in a Transitory Place 11 The behavior of the consumers in Companies’ strategies 12 Model of customer Behavior- 13 Research Methodology 15 Research Approach 16 Secondary Data- collection of relevant figures of duty free market 16 Analysis 17 The Offer 17 The Customer Service 17 The Atmosphere 18 Conclusion 19 References 20 Introduction Consumer Behavior can be defined... as the...
16 Pages(4000 words)Essay

Marketing and consumer behavior

...Marketing and consumer behaviour Assignment Task four Contents Bibliography 12 Tomy Hilfiger Company specifically produces and markets men, women & children’s wear, accessories and home furnishings. The company’s products are sold in over 55 countries and it operates in 15 specialty stores. Its tactical approach to reach its targeted audience is generally noticeable since the communication channels used are extensively utilized within the consumer market according to its database. Nonetheless, a possible scenario of targeting consumers in a specific geographical region of Tomy Hilfiger store in Saudi Arabia for instance seems to be...
7 Pages(1750 words)Essay

Contemporary Marketing- Consumer Behavior

...Contemporary Marketing- Consumer Behavior al Affiliation) Consumer behavior refers to the intricate study of groups or individuals and the procedural layouts that they put in use during selection, security, and disposal of products, services and ideologies in a bid to satisfy needs, impacts that said processes may have on the consumer population as well as the society. Consumer behavior is dependent on certain factors such as demographic, period as well as personality traits. Consumer behavior in the previous years is not the same as consumer...
10 Pages(2500 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Dissertation on topic Consumer Behavior, Marketing and Semiotics for FREE!

Contact Us