Pampers brand analysis - Assignment Example

Instruction: Task: PAMPERS BRAND ANALYSIS Introduction The Procter and Gamble Company is a multinational consumer goods corporation basedin downtown Cincinnati, Ohio, USA (White 120). It aims at availing consumer packaged goods exported to about 500 countries through various sales agents. Some of the companys products include detergents, personal care products, foodstuffs and drinks. The Pampers Brand PromisesIn 2009, the P&G engaged Carlson Marketing to help out in restoring and improving a brand of infant care products/diapers known as the “Gifts to Grow” (Koenig 49).

This was done while maintaining the top performance of the company as well as consumer devotion. The company set out methodical figures to discover vital consumer behaviors, public outcries and optimized reward methods through a program titled “pampers Gifts to Grow Rewards. As a result, the company decided to come up with a new product that could solve the public’s problems.Some of the promises the consumers expected from the new product are discussed below. There were a number of parents who had consistently raised alarms that pampers caused diaper rashes to their newborns.

P&G in their new advert promised to improve the situation preventing the chemical burns. Furthermore, the company promised to make the products more available by reducing their prices. After a long period of extensive research, P&G is in the process of availing the new pampers brand to the market (Oswald 41).How the corporation delivers the promises that the customers expectPampers, diapers, nappies and other infant care products, face severe marketing tests. The challenge appears exceptional even among other enclosed product makes that thrash about forming healthy relationships with their preferred customers (Thompson 265).

Moreover, baby care products have a limited amount of time to involve pregnant and new mothers to create strong relationships with them. Consequently, the delivery of the promises that the customers expect of the product is an incredibly vital process in initiating and developing healthy relations between the corporation and their respective customers. The sales department must understand the market trends, values and other related information about customers (Koenig 69). In addition, it should be particularly keen to identify the contemporary and immediate needs and expectations of the consumers.

Afterwards, the company, therefore, is ready to design an advertisement which vividly states the problems and needs identified. Customers ExperienceThe act of conveying brand promises to the customers dictates the customer experience module hence initiates and improves the taste and desire for the brand. The customer experience involves a number of significant stages. The first stage involves the advertisement of the brand. In this case, the corporation designs an exceptionally fantastic audio or visual mode of passing the new message to the consumer (White 123).

In most cases, this process raises the consumer’s expectations. In response to the advert, the customer decides whether to purchase the product or not. The company, on the other hand, avails the new products in the market. Suppose the consumer chooses to buy, he removes it out of the package and makes use it. After utilizing the product for some time, the customer decides whether the information given by the producer in the advertisement is true or not (Thompson 263). This determines his future relationship with the product.

Depending on the outcome, the customer may decide to repurchase the product, avoid it henceforth or recycle it. The corporation may as well decide to collect disposed products or accessories for recycling.Visual evidences (links) http://www.academia-research.com/filecache/instr/c/a/729929_casestudypampers_2011.pdfhttp://www.interbrand.com/en/best-global-brands/2012/Pampers Works CitedKoenig, Fredrick. Rumor in the Marketplace: The Social Psychology of Commercial Hearsay. New York, NY: Taylor & Francis, 2005. Print. Oswald, Laura.

Marketing Semiotics: Signs, Strategies, and Brand Value. London, LDN: Oxford University Press, 2012. Print.Thompson, John. Strategic Management: Awareness and Change. Clifton, NY: Cengage Learning EMEA, 2005. Print.White, Michael. A Short Course in International Marketing Blunders. Brno, CR: Librix. eu, 2005. Print.