Nobody downloaded yet

Nike Advertising Aimed at Glamour Readers - Case Study Example

Comments (0) Cite this document
This paper under the title 'Nike Advertising Aimed at Glamour Readers" focuses on the world’s leading supplier of athletic footwear, attire and sports pieces of equipment. It’s a United States based company with multiple operations almost all over the globe …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.5% of users find it useful
Nike Advertising Aimed at Glamour Readers
Read TextPreview

Extract of sample "Nike Advertising Aimed at Glamour Readers"

Download file to see previous pages In a way, it gets the audiences because of the standard they maintain and also by heroes endorsement of the products. The favoured media are TV, billboards, magazines and the internet.
Nike when first founded was known as Blue Ribbon Sports founded by the athlete Philip Knight and his coach Bill Bower man from the University of Oregon in 1964. However its popular slogan “just do it” came into existence at an ad agency where Dan Weiden was quoted to have said, “You Nike guys just do it.” He was basically admiring the can-do attitude of the employees and landed up giving the brand a unique distinguished tagline. The revenue announced in the 2009 fiscal year was estimated to be 19.2 billion dollars ( Due to the recession, the net income declined by 21%, the decrease was expected to continue in the year 2010. But Nike just did it again by making $496 million in the second last quarter of the year 2010 ( Nike has managed to own 700 shops around the world with 45 offices located world over. It has a series of specially designed products running which include:
The obvious main source of the company is the athletic footwear; it is 54% of the total revenue. It was specially designed shoes for running, soccer, basketball and training. With the increase in interest in sports and celebrity endorsements, the sale in 2009 of this segment has remarkably increased by 14%. The other major investment is in the attire business where it produces t-shirts, shorts, sweatshirts. This contributes 27% of the company’s total revenue in 2009. Equipment such as golf balls, bags and gloves accounts for 6% of the total revenue in 2009. It is widening its range from time to time by diversifying its products but managing well to maintain the standard.
According to Fletcher the brand ant the target market is always knotted together. (Fletcher, 2010). The target audience for the footwear could be divided into three main customer groups which include Baby Boomers (35-53), Generation X (22-32) and Generation Y (4-21).   ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(Nike Advertising Aimed at Glamour Readers Case Study, n.d.)
Nike Advertising Aimed at Glamour Readers Case Study. Retrieved from
(Nike Advertising Aimed at Glamour Readers Case Study)
Nike Advertising Aimed at Glamour Readers Case Study.
“Nike Advertising Aimed at Glamour Readers Case Study”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Nike Advertising Aimed at Glamour Readers


...statement is: To bring inspiration and innovation to every athlete in the world. According to Bill Bowerman, everybody who has a body is an athlete. The company therefore aims at bringing inspiration and innovation to the entire humanity. The company has five goals for its business processes. These are, to provide an environment which develops individuals to maximize their contribution to Nike, to provide innovative and quality products and services both internally and externally, to identify consumer segment opportunities that are focused, to establish and nurture good emotional ties with groups of consumer and to maximize profits ( 1). History and products Nike was...
7 Pages(1750 words)Research Paper

Nike Just Do it advertising campaign analysis

...reported that the advert had inspired them to engage in things they never thought were possible. Segment target promotion Nike’s ad campaign inspired the entire mass market in America and especially the youthful generation that desired to engage in fitness activities. Accordingly, Nike targeted the people aged 18-40 years and women in the advertisement campaign thus increasing the overall market share and brand loyalty (Kaser, 2011). In addition, endorsements by celebrities aimed at inspiring the niche market and high-end clients whose lifestyle is associated with sports. Considering most of the Nike sneakers marketed in the US are not used for sports,...
8 Pages(2000 words)Essay

Readers response

...To His Coy Mistress Order No. 240714 No. of pages: 2 Premium 6530 The masterly lyrical work of “To a Coy Mistress” by Andrew Marvell is acclaimed by scholars as a metaphysical poem much longer after his death. T he familiar theme presented by the poet is that of love – the declaration of a man’s love for a woman. In writing this poem, Marvell seemed to have looked over the shoulder of the male lover as he presented his plea of love to his sweetheart. The poem speaks of the young man’s desperation to fulfill his motivation of carnal desires. “To His Coy Mistress” presents the fictional thoughts of the poet through the eyes of an impatient young man. The term “coy” informs the reader that the young woman is not an easy...
2 Pages(500 words)Essay


...and Section # of Nike Financial Performance The year 2008 ad 2009 challenged every company to bring out their inner strengths and to adapt to the changing environment. Nike performed especially well in the year 2009 which proved the management of the company. The company, revenues grew by 3% in the fiscal year 2009 amounting to $19.2 billion. The company had a diluted EPS of 3.88 which showed an increase of 10 percent compared to the last year. Bloomberg Businessweek evaluates Nike and ranks it as of the best companies in the relevant industry with strong financial balance sheets and future outlook (Bloomberg, 2010). I will further elaborate on the financial performance with the help of...
4 Pages(1000 words)Essay


...brand that aims at undergoing significant expansions and penetrate diverse markets. Nike is obviously not an exception. It is interesting to note that after the American basketball legend Michael Jordan signed a highly expensive sponsorship deal with Nike, the market share of the latter shot up by twenty percent over the preceding quarter (Lancaster & Massingham, 2010, p.267). This phenomenon can be justified by the fact that the sports and apparel sector is characteristically associated with a market that depends heavily on large sums of advertising revenues as well as athlete endorsements, and identifies with the athletic spirit that is radiated by...
6 Pages(1500 words)Case Study


...been charged for scandals that include advertising and sports people. During the Beijing Olympics in 2008, hurdles participant Lui Xiang dropped out of the 100 metres hurdles race for no known reasons and after further investigations into the same, it was found out that he said he had ankle injuries, but it was actually his sponsor, Nike, which asked him to back out because the company knew that he was not going to win, and so that would shame their reputation and ruin their image to an extent as well. Such unfair means taken up are the reason that the company loses its face and not because of sports people coming in second or third. It must understand the true spirit of competition before it begins to...
6 Pages(1500 words)Research Paper


...Nike The market for the new Nike shoe can be segmented on the demographic criterion wherein age and life cycle stage can be used as the variable for segmentation. Under such segmentation our target segment could be middle-aged adults or parents with children above seven years of age. The market can also be segmented on the economic criterion wherein income would be used as a variable for segmentation. Using such segmentation, we could identify and target the upper-middle class living in the society. Finally, the criterion of behavioral segmentation can be employed wherein the market would be segmented on the basis of the ‘benefits’ sought by the customers and the ‘user status.’ This method of segmentation would provide ‘athletes... ’ and...
2 Pages(500 words)Essay


...Indonesian workers 1 million US dollars after it emerged that the workers had worked an overtime of 600,000hrs for two years without pay (The Guardian, 2012). In the year, 1987, Nike was sued by capitol record for using a beatles song in their advertisement, the paid capitol records $250,000 who had the rights for the song at that time. In late June 2005, a case against Nike by Minor threat of them using their cover photo in their album also led to out of the court settlement where Nike apologized to the band and settled them (Brian, 2002).. Nike like most of the multinational companies has huge stash of profits offshore that it hasn’t paid U.S taxes on....
2 Pages(500 words)Research Paper


...Nike throughout its history of successful and effective existence has adopted a clear policy towards marketing trends and the workers level of satisfaction. Outsourcing has been one of the basic elements of Nike that has been in practice towards workers friendly environment. The reforms come in the form of improvements and progress after the global industry of businesses and manufacturing saw non professional practices with regard to the welfare of the clients as well as the concerns expressed by the workers based on their experiences. Nike has incorporated a system in the form of new code of conduct which allows clear defining and composition of policies towards workers, working place environment and skills and techniques usage... ...
1 Pages(250 words)Admission/Application Essay


...and the families who were affected. The employees on their part lost motivation and feared working for the company. Nike undertook ultimate action of checking all its factories globally and maintenance was initiated in most factories. The company also started extensive corporate social responsibilities such as joining Michelle Obama’s ‘Lets Move campaign’ that aims at reducing child obesity. In this way, it regained a certain amount of value. Currently, Nike has strong value for ethics and continues to provide proper working conditions. The situation could have made better if the company employed more workers from the affected families and freely provide them with needed skills as well...
1 Pages(250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Nike Advertising Aimed at Glamour Readers for FREE!

Contact Us