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Operations Decision - Assignment Example

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The company produces healthy and high quality foods. The company’s management constantly encourages proper and beneficial work ethic between the employees and management at the work place. This is…
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Operations Decision
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Operations Decision

Download file to see previous pages... The main difference between this Company and its main competitors is that it very tasty and good to look at low calorie food stuffs that are also healthy. With more and more people increasingly focusing on healthy eating, the company also manages to constantly outshine its key competitors that have much higher calorie foodstuffs.
Most residents in the UK prefer low calorie foods since they are much more concerned about their health than in the previous years. This hands the company an added advantage over its competitors like KFC and Mac Fries that have higher calories food on their respective menus. Most of its customers are of the ages from 20 to 55 years coming from all the socio-cultural backgrounds. Amongst the two genders, women form the largest segment of their customers since they tend to watch their health and weight much more keenly than their male counterparts..
These refer to the internal and external factors that affect the company’s marketing opportunities. This analysis identifies the strengths, weaknesses, opportunities and threats, which are significant in determining actions or aspects that are necessary for the marketing plan.
The company tries to make good food in a simple and more sustainable manner while at the same time striving to meet its commercial goals. The company has ensured that it is capable of balancing the four main elements of marketing so as to achieve the above states objective. A successful product or service has to incorporate a distinctive marketing mix for it to be successful. The right mix of these elements will ensure the company has a higher chance of achieving this stated objective that leads to increased customer satisfaction. This consists of four P’s that include: product, price, place and promotion. In the food and beverage industry, the product has to look and taste good as well as constituting the right ingredients. The products’ prices also need to be ...Download file to see next pagesRead More
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