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Advertising and marketing communications - Assignment Example

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This paper explores the potentiality of the different medium of advertising sought after a critical reading of the lecture series to incorporate the learning theories in practice on Public Health Campaign promoting HEALTHY EATING. …
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Advertising and marketing communications
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Advertising and marketing communications

Download file to see previous pages... This paper explores the potentiality of the different medium of advertising sought after a critical reading of the lecture series to incorporate the learning theories in practice on Public Health Campaign promoting HEALTHY EATING. Here we consider various theoretical issues for understanding marketing communications such as integrated marketing communications, the communication process, the communication environment and ethics. Further, we consider different marketing communication channels and apply our theoretical understanding of communications to examine their effectiveness. The present problem being children related, there is special references in pediatric suggestions suppose to reflect in periodicals. The in box materials suggest the substantial literature while the Strategic Steps are drawn on how to carry out this campaign.Obesity is a condition in which the natural energy reserve, stored in the fatty tissue of humans and other mammals associated with certain health conditions or increased mortality. Although obesity is an individual clinical condition, it needs to show concern as a serious and growing public health problem: excessive body weight has been shown to predispose to various diseases, particularly cardiovascular diseases, diabetes mellitus type 2, sleep apnea and osteoarthritis. CHILDHOOD OBESITY is a medical condition that affects children. Characteristically it delves a weight well above the mean for their height and age and a body mass index well above the norm. Childhood obesity has become an "epidemic" in Western countries, in particular, the United States, United Kingdom and Australia. Over 15% of American children are currently under the curse to be obese, and the number is growing.


Communication has always provided the symbolic resources and medium for the construction of identity. We are now more sensitive to the way that the growth of commercial symbols such as brands has added richness to the choice of symbols we might use to build and communicate identities and ideas. Integrating marketing communications is not straightforward, for this includes non-integrated management of communications, different types of language and mindset for different types of promotional activities and the complex nature of many organizations. Marketers need to write messages, transmit those messages and those messages, to a greater or lesser degree, and have the intended effect on the readers and viewers.

Childhood obesity results from poor eating habits, as well as genetic and hormonal causes. Fast food restaurants and junk food are popular with children. Even frequent eating out often results in weight gain. Children who do not engage in frequent physical activity are much more likely to suffer from obesity. This is due to the recent technological developments, including video games, computers, and mobile phones. Physically inactive children are unable to burn off the calories that they gain from eating.
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Psychological factors
These factors influence a child's eating habits and many children eat in response to stress and or negative emotions such as boredom, anger, sadness, anxiety or depression.
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Many might think obesity could be hereditary. Mostly obesity occurs by shared unhealthy eating habits in the household, it has been suggested that there may be a genetic reason for obesity. However, recent studies have shown that while there is evidence of in vitro influences on food choice, perhaps the largest influence can occur during the toddler years. Indeed, recent studies have shown that parents influence an estimated 72% of what and how much their ...Download file to see next pagesRead More
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