Strategic Analysis and Choice Invastigation - Essay Example

This is done through strategic management in order to contemplate its resources and exploit its opportunities. An example of organization facing these challenges is the coca-cola company, which is a multinational company. This paper will give an analysis of its strategic choices as the company strives to compete with others to win the majority of the customers. Coca-cola Company is one of the most successful companies that need to lay down some fundamental strategies in order to promote its growth and sustainability.

It is the leading manufacturer, marketer and distributor of non-alcoholic beverage in the world. The company believes that consumers are the life of their business. It operates in more than two hundred countries with four hundred brands. These brands include water, juice drinks, coffees, teas, sports drinks, energy drinks, diet beverage and many others. They connect to future consumer by providing high quality products. Their employees are skilled and the materials they use are of high quality.

The Company can collaborate with other bottling organizations to venture into many countries with maximizing value through affordable price and volume approach. In order to develop its marketing strategies, the company has integrated its operations into a single unit. This has been done through management approaches that enable the company to realize the business objectives and promote quality customer relationship. The marketing strategies are essential to fulfill the vision in the future and to fulfill the need for a complete drink taste in all the countries.

They have successfully communicated to the market status for the required development of the company in many countries since the company has produced excellent operating revenues as it continue to outpace the cola soft-drinks. Its top management has promoted increase in sales and market shares with strong business presentation (Daniel, Wassell, & Gilligan 1999, 46-8). The new marketing platform 'Real' coca- cola will help in enhancing the image of the brand, especially among teens and adults worldwide through reinforcing a genuine connection to the customers and partnership of other sectors.

The enhanced brand will provide better market opportunities for their products and hence the company will create enthusiasm for their business partners and retailers. They have also customized flavors and packaging styles with the brand maintaining the premium price comparative to the competitive brands.Good marketing strategies and planning are essential for the company's development so that the company gives its best to their business in its totality. Quality management would ensure that the company is well-positioned hence meet the customers' needs and continue to experience strong growth through new goods and stretched distribution.

Coca- cola may highlight their operating sector to work with other partners like bottling partners in order to accomplish the price strategies that would reinforce their financial results, provide customers with choices that would satisfy their needs and deliver value for the consumers. The coca- cola company can integrate the possible required steps for the development of effective strategies that is responsive to the needs of the customers worldwide. Their perfect structure reflects the way